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Walls that talk: how to buy real art in lockdown, from budget finds to custom commissions | Art and design

Voice Of EU



You’ve been locked down and staring at the walls for months. It’s time for a change of scene.

But galleries are closed. You don’t know anyone who works for one. You don’t run with an art-savvy crowd. You’ve never been invited to an exhibition opening. And let’s say you’ve got $500 to spend, tops.

Sure, you could fill the empty space with a big Ikea canvas print of stags in the mist or wind-blown sand dunes. But you want something original, something made by actual human hands.

So how do you get some real art on your walls in lockdown without breaking the bank?

Think before you buy

Consider your space, says Sarah Johnson, a Sydney-based interior designer.

“If you are on a tight budget, start with a collection of smaller art works, such as a photographic print, a painted plate, colourful ceramics, or a small set of prints, and make a mini-gallery hang of them,” she says. “Lots of small pieces bring personality to a space.”

If you prefer a more minimal vibe, “choose one big impact piece that really tells a story or transports you to another place”, Johnson says. “Photographic artworks can make affordable big statements.”

A gallery wall of family portraits along a stairway wall
‘Lots of small pieces bring personality to a space.’ Photograph: Katie Fiedler/AP

Art can go in any room, Johnson adds, so go ahead and put art in your kitchen if you want. “Fill those funny little spaces above the coffee machine or next to the door. It’s important to have a bit of fun in the practical hubs like the kitchen or bathroom.”

Can I buy art online?

You can! Whether your budget is $100 or $100m, the entire art market is yours to browse at any time and without a gallery assistant at your shoulder quietly assessing your net worth.

The Australian art website Bluethumb is a good place to start browsing, refine your ideas and see what is available in your price range. A startup in 2012, it’s now one of the big players in the local market and caters to all tastes and depths of pocket. You can search more than 230,000 listed artworks by artist, style, size and orientation (landscape or portrait), and price bracket.

A limited budget doesn’t necessarily mean you are confined to postage stamp-sized works. You can buy big, colourful paintings 150cm wide or more, for less than $500.

Artfinder is a venture-capital backed marketplace based in London and Miami, Florida. Again, you can refine your search by size, style and price, with several pages of work by Australian artists available for $100 and up. It also has a no-questions-asked returns and refund policy.

Sydney-based site Art Edit offers magazine-style content (home design inspiration, expert advice, and so on) and a saleroom, searchable by price. It also offers free shipping.

State of the Art Gallery is worth a look, too. Founded in 2014 as a showcase for recent art school graduates, each piece is selected by a “curatorial panel” and works on offer begin at $95. There’s also an interesting selection of South African works (the site’s creator hails from Cape Town).

Just about every commercial gallery will have a website you can browse, though many don’t display prices. Chances are, if it says something such as “price on request”, it’s out of most people’s range. Art Guide Australia and Art Almanac have comprehensive nationwide gallery listings.

I want a work of Indigenous art. Where do I go?

It is possible to buy a visually arresting traditional Indigenous artwork or craft piece at an entry-level price, but there are some things you want to get right.

Firstly, you want to ensure that the artists are being paid properly and promptly for their work. The exploitation of Indigenous artists has been widely reported over the years and, though much of it has been stamped out, it still goes on.

Indigenous artworks in a studio
When buying Indigenous art, look for galleries that have signed up to the Indigenous Art Code. Photograph: Carly Earl/The Guardian

Secondly, you want to be certain that the work you are buying is authentic and not something made in India, Indonesia and China.

Look for online galleries that have signed up to the Indigenous Art Code. If it costs more than $250 and it’s the real deal, there should be a certificate of provenance with details about the artwork and its author. Insist on it.

Community-owned and operated art centres are a great source of information and inspiration, for example the Arnhem, Northern and Kimberley Aboriginal Artist (ANKA), the Aboriginal Art Centre Hub of WA (AACHWA) and Desart.

What if I’m afraid of commitment?

Artbank has been renting out artworks to the corporate sector and individuals for more than 40 years and its collection has grown to more than 10,000 works. Annual rentals start from as little as $165 per work (with a minimum annual spend of $550, which includes delivery and hanging). You can browse the entire collection safe in the knowledge that, if you change your mind about an artwork, you won’t have to live with your decision for very long.

Can you contact an artist directly?

You sure can, says portraitist Tom Christophersen. Visual artists have embraced Instagram as a shopfront. “I love it when people get in touch,” he says. “Right now, I sell a lot more via Instagram than any other channel, through my stories and people messaging me.”

Portraitist Tom Christophersen
Portraitist Tom Christophersen: ‘I love it when people get in touch.’ Photograph: Laura Du Vé Creative

If you have a specific idea – a sketch of a loved one,a particular view or landscape, even a larger-than-life portrait of your cat covered in glitter – you can commission an artist, says Christophersen. “But for less than $500 with an established artist, it will be on the small side, an A4 or A5 size. Again, check out the artist’s bio and that will give you an indication of the rates they accept. Personally, I always find it a bit of a thrill when someone gets in touch with an idea of their own.”

Above all, don’t be nervous, he says. There is no such thing as a silly idea and most artists aren’t the garret-dwelling loners of popular myth. “If an artist is on social media, it’s because they want to be social.”

Before you commission a work, “do as much research as you can”, says Christophersen. “Talk to the artist, look through their portfolio and be as sure as you can be before you hand over your money.”

You can even ask for a mock-up during the commissioning process, he adds. “It’s a bit like getting a haircut. You go into the salon with an idea of what you like and then everything else is negotiation.”

Will my artwork appreciate in value?

This isn’t something you can bank on. Treat your purchase as an investment in present-day contentment rather than future financial security. Buy it because you like it – that way, you might find you’ve got a friend for life.

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Elon Musk denies he sexually harassed attendant on private jet in 2016 | Elon Musk

Voice Of EU



Elon Musk has denied claims in a news report that he sexually harassed a flight attendant on a private jet in 2016, calling the accusations “utterly untrue”.

SpaceX, the rocket company founded by Musk, paid the female attendant $250,000 (£200,000) in a severance settlement after a sexual misconduct claim against the world’s richest person, according to the news website Business Insider.

The attendant was a cabin crew member who was contracted to work for SpaceX’s corporate jet fleet. She accused Musk of exposing his erect penis to her, rubbing her leg without consent and offered to buy her a horse if she performed an erotic massage, according to interviews and documents obtained by Business Insider.

Musk, who is worth $212bn and is also CEO of the electric carmaker Tesla, told his 94.1 million Twitter followers that the allegations were “utterly untrue”. The Guardian has not been able to verify the Business Insider account. SpaceX has been approached for comment.

Shares of the electric carmaker skidded more than 10% on Friday amid concerns that the alleged sexual misconduct and Musk’s previous political comments could threaten to damage Tesla’s brand and sales. The share drop knocked about $66bn off Tesla’s market value and put the stock at its lowest since last August.

And, for the record, those wild accusations are utterly untrue

— Elon Musk (@elonmusk) May 20, 2022

The alleged incident took place in 2016 and the settlement was agreed in 2018. According to a declaration prepared in support of the claim, the attendant said that after taking the job she was encouraged to train as a masseuse so she could give Musk massages. It was during one of those massages, onboard Musk’s Gulfstream jet, that she was propositioned by the SpaceX chief executive.

The attendant, who Insider does not name, told her friend that she was asked to go to Musk’s cabin during a flight to London to give a “full body massage”. Upon entering the room, she found Musk was “completely naked except for a sheet covering the lower half of his body”. The declaration says that during the massage Musk “exposed his genitals” and “touched her and offered to buy her a horse if she would ‘do more’, referring to the performance of sex acts”. The attendant, a horse rider, declined and continued with the massage without any sexual activity.

In an interview with Business Insider about the allegations, the attendant’s friend said Musk’s penis was erect when he propositioned her.

According to the declaration, after the incident the attendant felt she was being marginalised in her job. She felt “she was being pushed out and punished for refusing to prostitute herself”, says the declaration.

The attacks against me should be viewed through a political lens – this is their standard (despicable) playbook – but nothing will deter me from fighting for a good future and your right to free speech

— Elon Musk (@elonmusk) May 20, 2022

The attendant hired a lawyer in 2018 and sent the allegations to SpaceX’s HR department. The complaint was resolved after a session with a mediator attended by Musk, according to Insider. In November of that year, Musk, SpaceX and the attendant entered into a severance agreement that involved a $250,000 payment in exchange for a pledge not to sue over the claims.

Responding to Insider’s story, Musk told the news site that there was “a lot more to this story”. He wrote: “If I were inclined to engage in sexual harassment, this is unlikely to be the first time in my entire 30-year career that it comes to light,” adding that the story was a “politically motivated hit piece”.

Without referring directly to the article, Musk tweeted on Friday that attacks against him should be “viewed through a political lens” and that he would continue to fight for “your right to free speech”. Musk said on Wednesday that he would vote Republican instead of Democratic, predicting a “dirty tricks campaign against me” would follow.

Musk has agreed to buy Twitter, the social media company with 229 million users, for $44bn but has said the deal is “on hold” until he receives further details of the number of fake and spam accounts on the platform.

Reuters contributed to this report

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China-linked Twisted Panda caught spying on Russian R&D orgs • The Register

Voice Of EU



Chinese cyberspies targeted two Russian defense institutes and possibly another research facility in Belarus, according to Check Point Research.

The new campaign, dubbed Twisted Panda, is part of a larger, state-sponsored espionage operation that has been ongoing for several months, if not nearly a year, according to the security shop.

In a technical analysis, the researchers detail the various malicious stages and payloads of the campaign that used sanctions-related phishing emails to attack Russian entities, which are part of the state-owned defense conglomerate Rostec Corporation.

Check Point Research also noted that around the same time that they observed the Twisted Panda attacks, another Chinese advanced persistent threat (APT) group Mustang Panda was observed exploiting the invasion of Ukraine to target Russian organizations.

In fact, Twisted Panda may have connections to Mustang Panda or another Beijing-backed spy ring called Stone Panda, aka APT10, according to the security researchers.

In addition to the timing of the attacks, other tools and techniques used in the new campaign overlap with China-based APT groups, they wrote. Because of this, the researchers attributed the new cyberspying operation “with high confidence to a Chinese threat actor.”

During the the course of the research, the security shop also uncovered a similar loader that contained that looked like an easier variant of the same backdoor. And based on this, the researchers say they expect Twisted Panda has been active since June 2021.

Phishing for defense R&D

The new campaign started on March 23 with phishing emails sent to defense research institutes in Russia. All of them had the same subject: “List of [target institute name] persons under US sanctions for invading Ukraine”, a malicious document attached, and contained a link to an attacker-controlled site designed to look like the Health Ministry of Russia.

An email went out to an organization in Minsk, Belarus, on the same day with the subject: “US Spread of Deadly Pathogens in Belarus”. 

Additionally, all of the attached documents looked like official Russian Ministry of Health documents with the official emblem and title.

Downloading the malicious document drops a sophisticated loader that not only hides its functionality, but also avoids detection of suspicious API calls by dynamically resolving them with name hashing. 

By using DLL sideloading, which Check Point noted is “a favorite evasion technique used by multiple Chinese actors,” the malware evades anit-virus tools. The researchers cited PlugX malware, used by Mustang Panda, and a more recent APT10 global espionage campaign that used the VLC player for side-loading.

In this case of the Twisted Panda campaign, “the actual running process is valid and signed by Microsoft,” according to the analysis.

According to the security researchers, the loader contains two shellcodes. The first one runs the persistence and cleanup script. And the second is a multi-layer loader. “The goal is to consecutively decrypt the other three fileless loader layers and eventually load the main payload in memory,” Check Point Research explained.

New Spinner backdoor detected

The main payload is a previously undocumented Spinner backdoor, which uses two types of obfuscations. And while the backdoor is new, the researchers noted that the obfuscation methods have been used together in earlier samples attributed to Stone Panda and Mustang Panda. These are control-flow flattening, which makes the code flow non-linear, and opaque predicates, which ultimately causes the binary to perform needless calculations. 

“Both methods make it difficult to analyze the payload, but together, they make the analysis painful, time-consuming, and tedious,” the security shop said.

The Spinner backdoor’s main purpose is to run additional payloads sent from a command-and-control server, although the researchers say they didn’t intercept any of these other payloads. However, “we believe that selected victims likely received the full backdoor with additional capabilities,” they noted.

Tied to China’s five-year plan?

The victims — research institutes that focus on developing electronic warfare systems, military-specialized onboard radio-electronic equipment, avionics systems for civil aviation, and medical equipment and control systems for energy, transportation, and engineering industries — also tie the Twisted Panda campaign to China’s five-year plan, which aims to expand the country’s scientific and technical capabilities. 

And, as the FBI has warned [PDF], the Chinese government isn’t above using cyberespionage and IP theft to accomplish these goals.

As Check Point Research concluded: “Together with the previous reports of Chinese APT groups conducting their espionage operations against the Russian defense and governmental sector, the Twisted Panda campaign described in this research might serve as more evidence of the use of espionage in a systematic and long-term effort to achieve Chinese strategic objectives in technological superiority and military power.” ®

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How to scale your B2B marketing across Europe

Voice Of EU



Katie Mannion of unicorn start-up Pleo explains some dos and don’ts for businesses looking to boost their brand.

Alongside a strong vision, and an even stronger team to implement it, successful B2B marketing is integral to company growth.

But how do businesses achieve it, especially across numerous regions?

Prime positioning

Future Human

Building a strong B2B marketing operation is like building a house. If the foundations aren’t strong enough, the walls will crack and the message you work so hard to convey will be ignored or misinterpreted.

With strong positioning, you can avoid cracks in your marketing. Focusing on your brand positioning and the pillars built around this can make a huge difference and give your strategy the direction it needs.

So what makes a strong positioning? The best I’ve seen are clear, ownable and memorable.

Try to avoid overcomplicating your message. If potential customers can’t understand what you’re trying to say, they’ll look elsewhere.

Understanding how your messaging will be received in different countries or regions is really important, too. For various reasons and cultural differences, your message will land differently in the UK versus Ireland, or Germany versus France.

The positioning you take needs to be aligned to the market that your brand is going to own. It’s what makes you unique and why you should be chosen above the competition.

Test your messaging and campaigns with different audiences and prospects to know if you’re going in the right direction, and never be afraid to tear up what you perceive to be a great idea if the feedback and data says so.

Bold moves

For many start-ups or SMEs, it’s hard to compete with businesses with large budgets and access to dedicated marketing agencies. In order to cut through the noise, you need to focus on marketing activities that will get you noticed.

Building a meaningful brand takes time and money and many young companies don’t have either of these resources in abundance. The solution? Build a brand that stands out in its messaging and creates a platform for unique and eye-catching ideas.

Sometimes going big and bold is your only opportunity to ‘earn’ attention (as opposed to paying substantial amounts for it). My favourite example of this includes the ‘We’re OK Hun’ campaign from Hun Wines during the 2020 lockdown in London. They had an opportunity to buy cheap ad space in prime areas such as Oxford Circus to create a stir with this clever viral campaign.

Do more than build it

Lots of brands seem to think: ‘build and they will come’. In B2B marketing nothing could be further from this.

What happens when you’ve launched your product, the doors are open for business and the customers don’t come?

What are you going to do to build around the launch? Have you briefed your sales team? Devised a PR plan? Forged partnerships? Worked on creative content and events to support?

To move the needle, marketers need to be making moves across multiple channels and pull a number of levers synchronously and strategically. Focus on the activities you can build around business announcements or product launches to really elevate the comms around your brand.

Invest in your tools

The less manual work you have to do the better. A huge consideration as a marketer is your martech stack.

It is important that you build a marketing tech stack that can be with you for the long haul. Be sure to pick tools that don’t just help you scale, but still serve their purpose when you have scaled.

Replacing a critical tool you’ve outgrown can slow your company’s growth momentum. New systems can take months or even years to integrate fully, and the bigger you are, the more expensive they are to introduce.

Align your teams

Marketing and sales departments often set their strategies and goals separately from each other. But when they aren’t aligned, both teams suffer.

Ultimately, it’s crucial that your head of marketing and head of sales are on the same page and reaching for the same goals together. Sales and marketing alignment starts with sharing the same objectives and KPIs. This means setting common goals for both departments to work towards together.

Carefully planned campaigns will bring salespeople’s intimate knowledge of your customers into the company’s core. These insights will also help build better products for the future.

The bottom line is that nurturing your relationship with sales across the business is key for marketing efficiency and revenue growth of the business.

Broaden your perspective

Diversity of people inspires a diversity of thought. Diversity of thought fosters a creative environment that allows ideas to flourish.

I don’t always hire on B2B experience but, rather, a passion for storytelling, creativity and bringing a brand to life through various activities.

When you work in marketing there is a real opportunity to lead meaningful change in how your brand is perceived by the world. To do this effectively, you need a team of different perspectives which is unified in its ambition to do things differently.

Take it step by step

Marketing can be overwhelming. Focus on small incremental changes that make a huge difference over time.

Automate the tasks you find yourself short on time to complete.

Clearly define your niche and category and stick to it.

Involve your customers, always.

Keep a positive and open relationship between sales and marketing to scale your B2B marketing the best way possible.

By Katie Mannion

Katie Mannion is the senior marketing manager at Pleo, a workplace spend management platform. An experienced B2B marketer, she helps drive strategy, teams and creativity for the fintech unicorn.

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