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Sony Movie Channel has been renamed Great! But how? And why?! | Movies

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As of this week, the Sony Movie Channel is no more. A staple of the Freeview era of television, the SMC and its spin-offs have allowed viewers to enjoy half-decent cinema, in their own home, free, for years. But now the channel has come to an end. Instead, the future is Great!

Great! Movies is the name of the new channel that is to replace the old channel but will show the same films in the same place. There will be similarly rebranded siblings too – Great! Movies Action and Great! Movies Classic but not Great! Movies Asshole! Thanks to its agenda-setting break with syntax and the attendant suggestion of a complete critical lobotomy, Great! Movies has all the hallmarks of a swift right hook from modernity.

The immediate question, with or without the addition of several exclamation marks, would be: why? Why would you ditch a name synonymous with cinema for something that could be anything from a brand of dog food to a type of scouring pad? What Great! strategy is at work?

In a word … rebrand logos.
In a word … rebrand logos. Photograph: Narrative

It’s not like the channel is struggling. “It’s one of those things that if you don’t watch them you assume no one else does, but actually the audience for the Sony Movie Channel is quite big,” says Tom Harrington, a TV expert at the research company Enders Analysis. On average, just under a million people in the UK watch at least three minutes of the channel a day, which is more than Comedy Central or Cartoon Network and about half the audience of Dave. Over the past year, its most popular films have been Die Hard with a Vengeance, a Jason Statham vehicle called Homefront in which James Franco plays a Louisiana meth baron, and Pretty Woman.

“I’d say about 70% of their audience is over 55,” Harrington says. “That’s pretty old. But the audience has been stable over the past few years. And one thing about an older audience is that they’re less likely to be recording, watching it later and fast-forwarding the ads.” As a free-to-air channel SMC is dependent on ads and, like many similar channels, it runs short news bulletins in the middle of its films to allow it to get around OfCom rules limiting the amount you can show an hour.

Sony Movie Channel appears to be doing a fair job of channelling Sony movies to the public and making money off the back of it. As far as the TV audience is concerned, a new name is unlikely to do much more, according to Harrington. “Maybe it will catch people’s eyes on the EPG,” he says, “but most viewers are going to look up what is actually on rather than the name of the channel.”

Brand consultant Cara Bendon isn’t exactly persuaded by Great! either. She describes the name as “fairly generic” and says it “doesn’t feel like a considered, consumer-focused choice” but more like a decision driven by business concerns. “If you want your name to make people believe you’re great, it needs to sound aspirational,” she says. “The word ‘Great’ and the exclamation mark have a more dated, nostalgic feel, reminiscent of top 10 lists of films.”

So what is going on? At this stage it should be pointed out that Great! is under new ownership. Earlier this month Sony sold its UK TV channels to a US investment firm called Narrative Capital. A company which invests in “the entire life cycle and global distribution of intellectual property”, Narrative has bought the channels and licensed the same content – everything from the Sony movie library, plus a load of TV shows – but decided to give it a new name.

A nod and a wink … The Graduate is Great!
A nod and a wink … The Graduate is Great! Photograph: Narrative

Narrative Entertainment’s chief executive, Daniel Levin, suggests the name is a “wink, a nod to an old friend”. “If you asked me what Rambo or Blade Runner 2049 or The Graduate have in common,’” he says, “I’d say: they’re great!”

Levin explains Great! values in other, similarly difficult to quite get on board with formulations, but he also acknowledges that, yes, the Great! channels are likely to be relaunched as an advertising-funded video on demand service and that, yes, those services will probably be made available to more countries than just the UK. With that in mind, there are only so many names that work on TV, on an app, with old and young people, in Sweden as well as Swindon. And superlatives work harder than most.

“Over one in two adults aged 16 or over watched this portfolio in 2020,” Levin says, eventually explaining his investment. “We’ve zeroed on in on this [business] because we think it’s a terrific springboard and a wonderful way to connect with lovers of film and entertainment. It’s not for a lack of seeing what’s out there. We’re very excited by the opportunity.”

It comes to something when you’re pining for the days of channels being named after a good, old-fashioned Japanese electronics conglomerates, but at least the Sony Movie Channel meant something. As Bendon observes: “Sony’s name is synonymous with high quality technology.” (She also notes that Sony has a reputation for changing the names of its channels, and the previous name for the Sony Movie Channel was Movies4Men.) Now, the price of embracing a global digital future appears to be a name that is less a guarantee of quality and more a vague anaesthetised sentiment equivalent to the feeling you get when you find 50p down the back of the sofa. Such are the side-effects of progress.

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2021 iPhone photography awards – in pictures | Technology

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The 14th annual iPhone photography awards offer glimpses of beauty, hope and the endurance of the human spirit. Out of thousands of submissions, photojournalist Istvan Kerekes of Hungary was named the grand prize winner for his image Transylvanian Shepherds. In it, two rugged shepherds traverse an equally rugged industrial landscape, bearing a pair of lambs in their arms.

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With Alphabet’s legendary commitment to products, we can’t wait to see what its robotics biz Intrinsic achieves • The Register

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Alphabet today launched its latest tech startup, Intrinsic, which aims to build commercial software that will power industrial robots.

Intrinsic will focus on developing software control tools for industrial robots used in manufacturing, we’re told. Its pitch is that the days of humans having to manually program and adjust a robot’s every move are over, and that mechanical bots should be more autonomous and smart, thanks to advances in artificial intelligence and leaps in training techniques.

This could make robots easier to direct – give them a task, and they’ll figure out the specifics – and more efficient – the AI can work out the best way to achieve its goal.

“Over the last few years, our team has been exploring how to give industrial robots the ability to sense, learn, and automatically make adjustments as they’re completing tasks, so they work in a wider range of settings and applications,” said CEO Wendy Tan White.

“Working in collaboration with teams across Alphabet, and with our partners in real-world manufacturing settings, we’ve been testing software that uses techniques like automated perception, deep learning, reinforcement learning, motion planning, simulation, and force control.”

Tan White – a British entrepreneur and investor who was made an MBE by the Queen in 2016 for her services to the tech industry – will leave her role as vice president of X, Alphabet’s moonshot R&D lab, to concentrate on Intrinsic.

She earlier co-founded and was CEO of website-building biz Moonfruit, and helped multiple early-stage companies get up and running as a general partner at Entrepreneur First, a tech accelerator. She is also a board trustee of the UK’s Alan Turing Institute, and member of Blighty’s Digital Economic Council.

“I loved the role I played in creating platforms that inspired the imagination and entrepreneurship of people all over the world, and I’ve recently stepped into a similar opportunity: I’m delighted to share that I’m now leading Intrinsic, a new Alphabet company,” she said.

The new outfit is another venture to emerge from Google-parent Alphabet’s X labs, along with Waymo, the self-driving car startup; and Verily, a biotech biz. ®

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Charles River to create 90 new jobs at Ballina biologics site

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Charles River is expanding its testing capabilities in Ballina as part of its partnership with Covid-19 vaccine manufacturer AstraZeneca.

Contract research organisation Charles River Laboratories is planning an €8m site expansion in Ballina to facilitate batch release testing for Covid-19 vaccines from AstraZeneca.

The expansion at the Mayo site will create an additional 1,500 sq m of lab space and 90 highly skilled jobs in the area over the next three years.

Click here to check out the top sci-tech employers hiring right now.

The company provides longstanding partners AstraZeneca with outsourced regulated safety and development support on a range of treatments and vaccines, including testing and facilitating the deployment of Vaxzevria for Covid-19 and Fluenz for seasonal infleunza.

The latest investment follows earlier expansions at the Ballina site and Charles River recently announced plans to establish a dedicated laboratory space to handle testing of SARS-CoV-2 and other similar pathogens that cause human disease.

“We are incredibly proud of the transformational changes we have implemented on site and the role that Charles River has played in supporting the safe and timely roll-out of AstraZeneca’s Covid-19 vaccine,” said Liam McHale, site director for Charles River Ballina.

“Throughout the pandemic, our site remained fully operational while keeping our employees safe and having a positive impact on human health. Our expanded facility will provide us with the increased capacity needed to continue the essential services we provide to our clients.”

Charles River acquired the Ballina facility, which focuses on biologics testing, in 2002. The company employs 230 people at its two facilities in Ireland, including the Mayo site and a site in Dublin, established in 2017, which serves as the EMEA and APAC headquarters for the company’s microbial solutions division.

IDA Ireland is supporting the expansion. Mary Buckley, executive director of the agency, said Charles River is an “employer of long standing” in Co Mayo.

“The enhancement of its product lines and the development of additional capability at the Ballina facility is most welcome,” she added. “Today’s announcement is strongly aligned to IDA Ireland’s regional pillar and its continued commitment to winning jobs and investment in regional locations.”

Dan Wygal, country president for AstraZeneca Ireland, added: “Our Covid-19 vaccine, Vaxzevria, undergoes extremely robust safety and quality testing prior to becoming available for patients. We are committed to bringing safe, effective vaccines to Ireland and other markets as quickly as possible, and Charles River will continue to be an important partner in this regard.”

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