Pet cameras and activity trackers are flying off the shelves. Demand for anti-chew sprays, automatic feeders and water fountains for pets has rocketed, and dog walkers and sitters are being inundated with inquiries.
As lockdown restrictions ease, dog owners are snapping up products and services that will enable them to monitor and care for their pets while they are out at work.
The recent boom in pet ownership means many “pandemic puppies” – pets who were acquired to provide companionship or family entertainment during lockdown – have rarely experienced being home alone, while older dogs have also become accustomed to having their owners around all the time.
“A lot of these dogs are going to have separation anxiety when their owners go back to work,” said Debs Webster, owner of Woof Squad, a dog-walking service in Cheshire that specialises in small to medium dogs. As well as spending six hours a day walking dogs herself, Webster says she has had to hire two new walkers to meet demand from new clients. “I’m going to take on another person next month. I think by the time everyone goes back to work, my client base will probably have doubled.”
At Deansford Kennels, just outside Kidderminster, Robin Depper is also experiencing an unprecedented increase in demand for his services. Bookings for kennel boardings have increased tenfold since March, he says, but following the pandemic he is now more focused on providing “doggie daycare”. “We have been inundated with inquiries for daycare services since people have started going back to work. I’ve never seen anything like it in the 37 years I’ve run these kennels.”
At his paddocks in the countryside, dogs spend the day playing together and going for walks, so they “never feel lonely” without their owners. This kind of daycare is especially popular with new dog owners, he said, who want to be sure their dogs feel safe and “entertained” as they return to working outside the home.
Other owners are turning to subscription services that provide music and TV programmes designed to help dogs overcome anxiety, loneliness and boredom while they are home alone. Spotify and Amazon Prime have started offering playlists and TV shows made specifically for pets, while the streaming service RelaxMyDog has seen an 18% rise in subscribers over the past six weeks. Nicknamed “Petflix”’ by users, RelaxMyDog takes dogs stuck in front of the TV on “virtual walks”, with the camera often positioned at the height of the dog and a soundtrack that is meant to help them “chill”.
“Demand is certainly increasing as people prepare to go back to the office – especially among owners of ‘pandemic puppies’ who did not prepare well enough for the reality of pet ownership,” said founder Amman Ahmed.
Business is also booming at PetTech.co.uk. “Over the past few weeks, we’ve seen a 50% increase in demand for smart pet feeders, which are automatic feeders of dry food that people can control from an app,” said owner Michael Wainwright.
Other popular products include water fountains, which provide the pet with a constant flow of fresh water, and pet cameras with motion sensors, night vision and two-way audio. “If your dog or cat’s being naughty, you can tell them to stop doing what they’re doing,” he said. Some cameras also enable owners to remotely dispense a treat if the dog obeys their voice commands.
At the chain Pets at Home, there has been a “massive growth” in the number of dog owners buying pheromone calming solutions for their anxious pooches, says director Claire Gavin. “They mimic the mother dog’s pheromones and have a calming influence when the dog is left.”
Fitness trackers, which enable owners to check just how much exercise the dog walker has given their dog, are also proving popular, along with long-lasting natural chews that safely occupy a dog who is left alone in the house, and anti-chew sprays that deter bored dogs from gnawing the furniture.
But Gavin is concerned by the growth she is seeing in sales of puzzle toys, which dogs love because they dispense treats when the dog solves the puzzle. “Some of them have little bits and pieces that could prove a choking hazard.”
Jenna Kiddie, head of canine behaviour at Dogs Trust, was in favour of cameras that allow owners to monitor their dogs for signs of separation anxiety. “An owner able to see this can take action to help their dog. However, owners should be mindful that automatic treat dispensers and owner intercom technology could cause inadvertent reinforcement of undesirable behaviours.”
Several Amazon services – including its website, Prime Video and applications that use Amazon Web Services (AWS) – went down for thousands of users on Tuesday.
Amazon said the outage was probably due to problems related to application programming interface (API), which is a set of protocols for building and integrating application software, Reuters reported.
“We are experiencing API and console issues in the US-East-1 Region,” Amazon said in a report on its service health dashboard, adding that it had identified the cause. By late late afternoon the outage appeared to be partially resolved, with the company saying that it was “working towards full recovery”.
“With the network device issues resolved, we are now working towards recovery of any impaired services,” the company said on the dashboard.
Downdetector showed more than 24,000 incidents of people reporting problems with Amazon. It tracks outages by collating status reports from a number of sources, including user-submitted errors on its platform.
The outage was also affecting delivery operations. Amazon’s warehouse operation use AWS and experienced disruptions, spokesperson Richard Rocha told the Washington Post. A Washington state Amazon driver said his facility had been “at a standstill” since Tuesday morning, CNBC reported.
Other services, including Amazon’s Ring security cameras, mobile banking app Chime and robot vacuum cleaner maker iRobot were also facing difficulties, according to their social media pages.
Ring said it was aware of the issue and working to resolve it. “A major Amazon Web Services (AWS) outage is currently impacting our iRobot Home App,” iRobot said on its website.
Other websites and apps affected include the Internet Movie Database (IMDb), language learning provider Duolingo and dating site Tinder, according to Downdetector.
The outage also affected presale tickets for Adele’s upcoming performances in Las Vegas. “Due to an Amazon Web Services (AWS) outage impacting companies globally, all Adele Verified Fan Presales scheduled for today have been moved to tomorrow to ensure a better experience,” Ticketmaster said on Twitter.
In June, websites including the Guardian, Reddit, Amazon, CNN, PayPal, Spotify, Al Jazeera Media Network and the New York Times were hit by a widespread hour-long outage linked to US-based content delivery network provider Fastly Inc, a smaller rival of AWS.
In July, Amazon experienced a disruption in its online stores service, which lasted for nearly two hours and affected more than 38,000 users.
Users have experienced 27 outages over the past 12 months on Amazon, according to the web tool reviewing website ToolTester.
South Korea’s Ministry of Science and ICT has offered Big Tech some advice on how to make their services suitably resilient, and added an obligation to notify users – in Korean – when they fail.
The guidelines apply to Google, Meta (parent company of Facebook), Netflix, Naver, Kakao and Wavve. All have been told to improve their response to faults by beefing up preemptive error detection and verification systems, and create back up storage systems that enable quick content recovery.
The guidelines offer methods Big Tech can use to measure user loads, then plan accordingly to ensure their services remain available. Uptime requirements are not spelled out.
Big techs is already rather good at resilience. Google literally wrote the book on site reliability engineering.
The guidelines refer to legislation colloquially known as the “Netflix law” which requires major service outages be reported to the Ministry.
That law builds on another enacted in 2020 that made online content service providers responsible for the quality of their streaming services. It was put in place after a number of outages, including one where notifications of the problem were made on the offending company’s social media site – but only in English.
The new regulations follow South Korean telcos’ recent attempts to have platforms that guzzle their bandwidth pay for the privilege. Mobile carrier SK Broadband took legal action in October of this year, demanding Netflix pitch in some cash for the amount of bandwidth that streaming shows – such as Squid Game – consume.
In response, Netflix pointed at its own free content delivery network, Open Connect, which helps carriers to reduce traffic. Netflix then accused SK Broadband of trying to double up on profits by collecting fees from consumers and content providers at the same time.
For the record, Naver and Kakao pay carriers, while Apple TV+ and Disney+ have at the very least given lip service to the idea.
Korea isn’t the only place where telcos have noticed Big Tech taking up more than its fair share of bandwidth. The European Telecommunications Network Operators’ Association (ETNO) published a letter from ten telco CEOs asking that larger platforms “contribute fairly to network costs”. ®
As part of the acquisition, Quill will be shutting down at the end of the week as its team joins the social media company.
Twitter has acquired the messaging platform Quill, seen as a potential competitor to Slack, in order to improve its messaging tools and services.
Quill announced that it will be shutting down at the end of the week as its team joins the social media company to continue its original goal “to make online communication more thoughtful, and more effective, for everyone”.
The purchase of Quill could be linked to Twitter’s new strategy to reduce its reliance on ad revenue and attract paying subscribers.
Twitter’s general manager for core tech, Nick Caldwell, described Quill as a “fresher, more deliberate way to communicate. We’re bringing their experience and creativity to Twitter as we work to make messaging tools like DMs a more useful and expressive way people can have conversations on the service”.
Users of Quill have until 11 December to export their team message history before the servers are fully shut down at 1pm PST (9pm Irish time). The announcement has instructions for users who wish to import their chat history into Slack and states that all active teams will be issued full refunds.
The team thanked its users and said: “We can’t wait to show you what we’ll be working on next.”
Quill was launched in February with the goal to remove the overwhelming aspects of other messaging services and give users a more deliberate and focused form of online chat.
In an online post, Quill creator Ludwig Pettersson said: “We started Quill to increase the quality of human communication. Excited to keep doing just that, at Twitter.”
The company became a potential competitor for Slack, which was bought by Salesforce at the end of 2020 for $27.7bn. The goal of that acquisition was to combine Salesforce’s CRM platform with Slack’s communications tools to create a unified service tailored to digital-led teams around the world.