Connect with us

Technology

Older people using TikTok to defy ageist stereotypes, research finds | TikTok

Older TikTok users are using the online platform, regarded as the virtual playground of teenagers, to defy ageist stereotypes of elderly people as technophobic and frail.

Research has found increasing numbers of accounts belonging to users aged 60 and older with millions of followers. Using the platform to showcase their energy and vibrancy, these TikTok elders are rewriting expectations around how older people should behave both on and off social media.

“These TikTok elders have become successful content creators in a powerful counter-cultural phenomenon in which older persons actually contest the stereotypes of old age by embracing or even celebrating their aged status,” said Dr Reuben Ng, the author of the paper Not Too Old for TikTok: How Older Adults are Reframing Ageing, and an assistant professor at Yale University.

Interestingly, said Ng, most TikTok elders are women who “fiercely resist common stereotypes of older women as passive, mild-mannered and weak, instead opting to present themselves as fierce or even foul-mouthed,” he said.

The immense reach that these older TikTok users have means they have the potential to transform negative age stereotypes that proliferate on social media.

“There is considerable evidence that ageist stereotypes preponderate among the young on social media,” said Ng. These prejudices reached an all-time high during the Covid pandemic, during which the deadly virus was labelled a “Boomer remover”.

“The strength of anti-age prejudices means the participation of older adults in social media is vital in ensuring that such ageist ideas are not left unchallenged,” said Ng, whose paper is to be published in the Gerontologist journal.

The paper looked at 1,382 videos posted by TikTok users who were aged 60 or older and had between 100,000 and 5.3 million followers. In total, their videos, all of which explicitly discussed their age, had been viewed more than 3.5bn times.

Ng found that 71% of these videos – including those from accounts such as grandadjoe1933, who has 5.3 million followers, and dolly_broadway, who has 2.4 million followers – were used to defy age stereotypes. A recurring motif was the “glamma”, a portmanteau combining “glamorous” and “grandma”, with videos including those of a 70-year-old woman joyfully parading around the streets in a midriff-bearing top.

Allow TikTok content?

This article includes content provided by TikTok. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click ‘Allow and continue’.

Almost one in five of the videos analysed made light of age-related vulnerabilities, and one in 10 called out ageism among both younger people and their own contemporaries. Other videos positioned older users as superior to younger people. “I may be 86 but I can still drink more than you lightweights” says one clip. “I may be 86 but I can still twerk better than you,” says another, showing an octogenarian leaping up from a fall down the stairs with a twerk.

Analysis by the Pew Research Centre has found a remarkable uptake of technology by older Americans during recent years: in 2000, 14% of people aged 65-plus were internet users; in 2019, it was 73%. Only half of adults owned smartphones in 2014, 81% of those aged 60 to 69 have them today.

Emma Twyning, the director of communications at the Centre for Ageing Better said: “We need to see much more diverse portrayals if we are to truly shift attitudes and cast off negative perceptions of growing older. Social media is the perfect platform to do this and to call out ageism more generally.”

Stuart Lewis, the chief executive of Rest Less, said TikTok was the ideal platform for midlife influencers to take to the stage and defy ageist stereotypes. “Creators are encouraged to be original, raw and unedited – making it the ideal soapbox on which to stand if you want a space to debunk stereotypes and be your uncensored self,” he said.

Prof Fiona Gillison, from the Healthy Later Living Network at the University of Bath, who is leading work on challenging stereotypes about ageing, said the study was important. But she added: “There is a balance to be struck in challenging stereotypes about ageing while also accepting that it is OK to want different things from younger people as we grow older, and accepting that our interests and abilities may change.”

Ultimately, she said, people need to “take the stigma out of needing adjustments as we age while also challenging assumptions that can accompany these. For example that having a hearing aid somehow implies that we are ‘fragile’ or ‘infirm’ in other ways.”

The older users showcasing their energy and vibrancy

@grandadjoe1933

The 88-year-old Staffordshire man is TikTok’s wealthiest “granfluencer”, his videos apparently earning him about £134,000 a year. Grandad Joe has won 5.4 million followers and 156.7 million likes for videos including one of him giggling after his youngest granddaughter gives his grown-up daughter “attitude just like she gave me [when she was younger]”.

Allow TikTok content?

This article includes content provided by TikTok. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click ‘Allow and continue’.

@grandma_droniak

92-year-old Grandmother Droniak went viral, reaching 4.2 million followers, after laying down rules for her funeral including “Cry, but not too much,” “Bertha isn’t invited” and “Get drunk afterwards”.

Allow TikTok content?

This article includes content provided by TikTok. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click ‘Allow and continue’.

@grandmaann2

Grandmaann2 lures viewers to her account with the strapline “I’m old so follow before I die”. Two million people couldn’t resist, and to date they have given her lip-syncs and comedy skits 63.5m likes.

Allow TikTok content?

This article includes content provided by TikTok. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click ‘Allow and continue’.

@its_j_dog

Jenny Krupa, 87, has won 2 million followers and 93m likes since a 2019 video accidentally posted by her grandson, Skylar Krupa, titled “Perks of being old” reached 1,000 views in about 15 minutes.

Allow TikTok content?

This article includes content provided by TikTok. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click ‘Allow and continue’.

@dolly_broadway

The latest video for her 1 million followers shows 89-year-old Dolores Paolino dressing up in a Marilyn Monroe-type dress and telling Kim Kardashian she looks better in it than her.

Other videos show the grandmother from south Philadelphia wearing sequined jumpsuits and swigging from a bottle on her birthday, and pushing ice-cream cones into her grandchildren’s face.

Allow TikTok content?

This article includes content provided by TikTok. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click ‘Allow and continue’.

Source link

Culture

Top 10 Florida Cities Dominate The Business Startup Landscape In The U.S.

Top 10 Florida Cities And Business Startup Landscape In The U.S.

The Voice Of EU | Florida emerges as a hub for entrepreneurial endeavors, with its vibrant business landscape and conducive environment for startups. Renowned for its low corporate tax rates and a high concentration of investors, the Sunshine State beckons aspiring entrepreneurs seeking fertile grounds to launch and grow their businesses.

In a recent report by WalletHub, Florida cities dominate the list of the top 10 best destinations for business startups, showcasing their resilience and economic vitality amidst challenging times.

From Orlando’s thriving market to Miami’s dynamic ecosystem, each city offers unique advantages and opportunities for entrepreneurial success. Let’s delve into the chronologically listed cities that exemplify Florida’s prominence in the business startup arena.

1. Orlando Leads the Way: Orlando emerges as the most attractive market in the U.S. for business startups, with a remarkable surge in small business establishments. WalletHub’s latest report highlights Orlando’s robust ecosystem, fostering the survival and growth of startups, buoyed by a high concentration of investors per capita.

2. Tampa Takes Second Place: Securing the second spot among large cities for business startups, Tampa boasts a favorable business environment attributed to its low corporate tax rates. The city’s ample investor presence further fortifies startups, providing essential resources for navigating the initial years of business operations.

3. Charlotte’s Diverse Industries: Claiming the third position, Charlotte stands out for its diverse industrial landscape and exceptionally low corporate taxes, enticing companies to reinvest capital. This conducive environment propels entrepreneurial endeavors, contributing to sustained economic growth.

4. Jacksonville’s Rising Profile: Jacksonville emerges as a promising destination for startups, bolstered by its favorable business climate. The city’s strategic positioning fosters entrepreneurial ventures, attracting aspiring business owners seeking growth opportunities.

5. Miami’s Entrepreneurial Hub: Miami solidifies its position as a thriving entrepreneurial hub, attracting businesses with its dynamic ecosystem and strategic location. The city’s vibrant startup culture and supportive infrastructure make it an appealing destination for ventures of all sizes.

6. Atlanta’s Economic Momentum: Atlanta’s ascent in the business startup landscape underscores its economic momentum and favorable business conditions. The city’s strategic advantages and conducive policies provide a fertile ground for entrepreneurial ventures to flourish.

7. Fort Worth’s Business-Friendly Environment: Fort Worth emerges as a prime destination for startups, offering a business-friendly environment characterized by low corporate taxes. The city’s supportive ecosystem and strategic initiatives facilitate the growth and success of new ventures.

8. Austin’s Innovation Hub: Austin cements its status as an innovation hub, attracting startups with its vibrant entrepreneurial community and progressive policies. The city’s robust infrastructure and access to capital foster a conducive environment for business growth and innovation.

9. Durham’s Emerging Entrepreneurship Scene: Durham’s burgeoning entrepreneurship scene positions it as a promising destination for startups, fueled by its supportive ecosystem and strategic initiatives. The city’s collaborative culture and access to resources contribute to the success of new ventures.

10. St. Petersburg’s Thriving Business Community: St. Petersburg rounds off the top 10 with its thriving business community and supportive ecosystem for startups. The city’s strategic advantages and favorable business climate make it an attractive destination for entrepreneurial endeavors.

Despite unprecedented challenges posed by the COVID-19 pandemic, the Great Resignation, and high inflation, these top Florida cities remain resilient and well-equipped to overcome obstacles, offering promising opportunities for business owners and entrepreneurs alike.


Continue Reading

Culture

European Startup Ecosystems Awash With Gulf Investment – Here Are Some Of The Top Investors

European Startup Ecosystem Getting Flooded With Gulf Investments

The Voice Of EU | In recent years, European entrepreneurs seeking capital infusion have widened their horizons beyond the traditional American investors, increasingly turning their gaze towards the lucrative investment landscape of the Gulf region. With substantial capital reservoirs nestled within sovereign wealth funds and corporate venture capital entities, Gulf nations have emerged as compelling investors for European startups and scaleups.

According to comprehensive data from Dealroom, the influx of investment from Gulf countries into European startups soared to a staggering $3 billion in 2023, marking a remarkable 5x surge from the $627 million recorded in 2018.

This substantial injection of capital, accounting for approximately 5% of the total funding raised in the region, underscores the growing prominence of Gulf investors in European markets.

Particularly noteworthy is the significant support extended to growth-stage companies, with over two-thirds of Gulf investments in 2023 being directed towards funding rounds exceeding $100 million. This influx of capital provides a welcome boost to European companies grappling with the challenge of securing well-capitalized investors locally.

Delving deeper into the landscape, Sifted has identified the most active Gulf investors in European startups over the past two years.

Leading the pack is Aramco Ventures, headquartered in Dhahran, Saudi Arabia. Bolstered by a substantial commitment, Aramco Ventures boasts a $1.5 billion sustainability fund, alongside an additional $4 billion allocated to its venture capital arm, positioning it as a formidable player with a total investment capacity of $7 billion by 2027. With a notable presence in 17 funding rounds, Aramco Ventures has strategically invested in ventures such as Carbon Clean Solutions and ANYbotics, aligning with its focus on businesses that offer strategic value.

Following closely is Mubadala Capital, headquartered in Abu Dhabi, UAE, with an impressive tally of 13 investments in European startups over the past two years. Backed by the sovereign wealth fund Mubadala Investment Company, Mubadala Capital’s diverse investment portfolio spans private equity, venture capital, and alternative solutions. Notable investments include Klarna, TIER, and Juni, reflecting its global investment strategy across various sectors.

Ventura Capital, based in Dubai, UAE, secured its position as a key player with nine investments in European startups. With a presence in Dubai, London, and Tokyo, Ventura Capital boasts an international network of limited partners and a sector-agnostic investment approach, contributing to its noteworthy investments in companies such as Coursera and Spotify.

Qatar Investment Authority, headquartered in Doha, Qatar, has made significant inroads into the European startup ecosystem with six notable investments. As the sovereign wealth fund of Qatar, QIA’s diversified portfolio spans private and public equity, infrastructure, and real estate, with strategic investments in tech startups across healthcare, consumer, and industrial sectors.

MetaVision Dubai, a newcomer to the scene, has swiftly garnered attention with six investments in European startups. Focusing on seed to Series A startups in the metaverse and Web3 space, MetaVision raised an undisclosed fund in 2022, affirming its commitment to emerging technologies and innovative ventures.

Investcorp, headquartered in Manama, Bahrain, has solidified its presence with six investments in European startups. With a focus on mid-sized B2B businesses, Investcorp’s diverse investment strategies encompass private equity, real estate, infrastructure, and credit management, contributing to its notable investments in companies such as Terra Quantum and TruKKer.

Chimera Capital, based in Abu Dhabi, UAE, rounds off the list with four strategic investments in European startups. As part of a prominent business conglomerate, Chimera Capital leverages its global reach and sector-agnostic approach to drive investments in ventures such as CMR Surgical and Neat Burger.

In conclusion, the burgeoning influx of capital from Gulf investors into European startups underscores the region’s growing appeal as a vibrant hub for innovation and entrepreneurship. With key players such as Aramco Ventures, Mubadala Capital, and Ventura Capital leading the charge, European startups are poised to benefit from the strategic investments and partnerships forged with Gulf investors, propelling them towards sustained growth and success in the global market landscape.


We Can’t Thank You Enough For Your Support!

— By Darren Wilson, Team VoiceOfEU.com

— Contact us: info@VoiceOfEU.com

— Anonymous submissions: press@VoiceOfEU.com

Continue Reading

Current

China Reveals Lunar Mission: Sending ‘Taikonauts’ To The Moon From 2030 Onwards

China Reveals Lunar Mission

The Voice Of EU | In a bold stride towards lunar exploration, the Chinese Space Agency has unveiled its ambitious plans for a moon landing set to unfold in the 2030s. While exact timelines remain uncertain, this endeavor signals a potential resurgence of the historic space race reminiscent of the 1960s rivalry between the United States and the USSR.

China’s recent strides in lunar exploration include the deployment of three devices on the moon’s surface, coupled with the successful launch of the Queqiao-2 satellite. This satellite serves as a crucial communication link, bolstering connectivity between Earth and forthcoming missions to the moon’s far side and south pole.

Unlike the secretive approach of the Soviet Union in the past, China’s strategy leans towards transparency, albeit with a hint of mystery surrounding the finer details. Recent revelations showcase the naming and models of lunar spacecraft, steeped in cultural significance. The Mengzhou, translating to “dream ship,” will ferry three astronauts to and from the moon, while the Lanyue, meaning “embrace the moon,” will descend to the lunar surface.

Drawing inspiration from both Russian and American precedents, China’s lunar endeavor presents a novel approach. Unlike its predecessors, China will employ separate launches for the manned module and lunar lander due to the absence of colossal space shuttles. This modular approach bears semblance to SpaceX’s Falcon Heavy, reflecting a contemporary adaptation of past achievements.

Upon reaching lunar orbit, astronauts, known as “taikonauts” in Chinese, will rendezvous with the lunar lander, reminiscent of the Apollo program’s maneuvers. However, distinct engineering choices mark China’s departure from traditional lunar landing methods.

The Chinese lunar lander, while reminiscent of the Apollo Lunar Module, introduces novel features such as a single set of engines and potential reusability and advance technology. Unlike past missions where lunar modules were discarded, China’s design hints at the possibility of refueling and reuse, opening avenues for sustained lunar exploration.

China Reveals Lunar Mission: Sending 'Taikonauts' To The Moon From 2030 Onwards
A re-creation of the two Chinese spacecraft that will put ‘taikonauts’ on the moon.CSM

Despite these advancements, experts have flagged potential weaknesses, particularly regarding engine protection during landing. Nevertheless, China’s lunar aspirations remain steadfast, with plans for extensive testing and site selection underway.

Beyond planting flags and collecting rocks, China envisions establishing a permanent lunar base, the International Lunar Research Station (ILRS), ushering in a new era of international collaboration in space exploration.

While the Artemis agreements spearheaded by NASA have garnered global support, China’s lunar ambitions stand as a formidable contender in shaping the future of space exploration. In conclusion, China’s unveiling of its lunar ambitions not only marks a significant milestone in space exploration but also sets the stage for a new chapter in the ongoing saga of humanity’s quest for the cosmos. As nations vie for supremacy in space, collaboration and innovation emerge as the cornerstones of future lunar endeavors.


Continue Reading

Trending

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates 
directly on your inbox.

You have Successfully Subscribed!