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How to choose a bath towel and which colours are the most popular

It’s easy to overlook bath towels, but they can have a significant impact on the overall look of parts of your home.

Choosing the wrong shade or even a cheaper fabric that doesn’t wash well means you can be left with towels that are fraying at the edges and let down the presentation of your home.

We speak to some experts about how to choose a towel and how to maintain it, so that it keeps in tip top condition.

We reveal how to choose a quality bath towel and how to keep it in tip top condition

We reveal how to choose a quality bath towel and how to keep it in tip top condition

These include never getting your towels dry cleaned, avoiding using silicone-based fabric softeners and conditioners, and not overcrowding your washing machine.

We also reveal some of the most popular towel colours, as well as some of the better fabric to look at out for.

Interior designer Jenny Allan, of Jenny Allan Design, explains: ‘Towels add the perfect finishing touch to any bathroom, so selecting a high quality towel is essential.

‘As well as colourful options, a classic white towel with an embroidered trim or monogram is a great way to elevate any bathroom.’

How to maintain a bath towel

Our expert recommends washing towels on a 40 degree gentle machine wash and only an occasional hot wash as a deep clean.

They also suggest drying them outside in the shade as bright sunlight can dilute the colour.

Joanna Ross, of towel supplier Sheridan, explained: ‘When it comes to towel care and ensuring they last the distance, my top tips include washing them on a 40 degree gentle machine wash.

‘And while it can be tempting to dry clean your luxury towels, I would avoid this as it dilutes the softness.

‘For whites, optical brighteners are fine to use, but avoid using on coloured washes, and try to keep them separate to avoid the colour running.’

She recommends addressing any stains immediately and to use oxygen-based stain removers.

Experts suggest drying towels outside in the shade as bright sunlight can dilute the colour

Experts suggest drying towels outside in the shade as bright sunlight can dilute the colour

She added: ‘If you’re doing a load of washing, try not to overcrowd the machine so it has plenty of water around them to soak and wash.

‘I recommend the occasional deep clean on a warm to hot cycle to remove any bacteria and oils. A 40 to 60 degree wash is ideal for this.

‘I also avoid using silicone-based fabric softeners and conditioners as these will repel water and will reduce the absorbency of the fluffy towels.’

And perhaps more unconventionally, Mrs Ross suggests drying towels in the shade.

She said: ‘When the weather permits, I suggest line drying your towels in the shade. This reduces electricity usage and also means your towels will last longer, as drying towels in direct sunlight often can change the colour, so best to avoid this.’

Towels can be put in tumble dryer for a few minutes when they are almost dry off the line, as this will maximise their softness.

Mrs Ross said: ‘It’s important to ensure your towels are completely dry before storing in your linen cupboard. A common mistake is not checking that the towels have completely dried all over. If you store partially wet towels this can leave an unpleasant odour and it can also reduce the life of your towel.

‘If you need to tumble dry your towels completely, I’d recommend drying them on a medium to warm setting and ensure they are completely dry before storing in your linen cupboard.’

Appealing fabrics for towels include Egyptian and Turkish cotton pile yarns, as well as organic cotton yarns wrapped in lyocell

Appealing fabrics for towels include Egyptian and Turkish cotton pile yarns, as well as organic cotton yarns wrapped in lyocell

How to choose a quality towel? 

When it comes to finding the right material for your towels there is a whole range to choose from.

It’s important that towels are soft and absorbent, although longevity is also necessary.

More appealing options include towels made with Egyptian and Turkish cotton pile yarns, as well as organic cotton yarns wrapped in lyocell.

Watch out for towels that are Global Organic Textile Standard (GOTS) certified – the world-leading textile processing for organic fibres – if you’re looking for something that brings softness and longevity.

The colour blue continues to be one of the most popular choices for bathroom towels

The colour blue continues to be one of the most popular choices for bathroom towels

How to choose the colour

Mrs Ross explained: ‘Colours are key and have the ability to transform your bathroom. Whether it’s adding a pop of colour with a bold red or toning down a bathroom with a calming blue.

‘Blue is one of the most popular colours in the bathroom. It can have a positive effect on our mood as it connects us to a blue sky or ocean found in nature, which helps us to feel relaxed.

‘The colour blue is known to help calm the mind and produce a feeling of tranquillity, a perfect sensation for winding down at the end of your day.’

And Ms Allan added: ‘When choosing towels it is important that they compliment the overall aesthetic of the bathroom.

‘If you are looking for coloured towels, choose a shade that tones with the undertone colour of the tiles.

‘For example, if you have grey bathroom tiles, some greys shades have warm brown undertones so taupe would be ideal while other greys have cooler undertones, in which case blue towels could work well.’

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Hottest property markets revealed: Homes in Liverpool take just 17 DAYS to sell – half the typical average

  • Liverpool and Manchester homes selling the fastest, Zoopla data shows
  • Cheaper homes in demand while four-beds are taking longer to sell  

Homes in Liverpool and Manchester are the fastest selling in England, new data reveals. 

While properties in the North West are seeing rapid average sales times, those in southern England, Wales and the Midlands are taking almost two weeks longer to sell than in 2022.

Across England, homes are on the market for an average of 34 days before securing a sale, figures from Zoopla claim. 

Rapid sale: Homes in Liverpool and Manchester are selling quickly, Zoopla says

Rapid sale: Homes in Liverpool and Manchester are selling quickly, Zoopla says 

Homes in Salford, Basingstoke and Deane and Sheffield are also selling reasonably quickly, with an average timeframe of up to 24 days. 

Waltham Forest is the only London borough to see homes selling faster than the national average for England, with sales agreed in around 24 days. 

Two-bedroom terraced houses are the fastest selling property type in four in five regions, while four-bedroom homes are taking the longest to sell. 

In London, pricey detached homes with four or more bedrooms are taking around 59 days to sell, the findings suggest.  

In hotspots like the North West, the fastest selling type of property is the one-bedroom flat, taking 21 days on average to sell, and with prices around the £100,000 mark.

Meanwhile, four-bedroom homes in the North West are typically taking around 53 days to sell, with higher price tags at around £477,000. 

In the North West and North East, the average home is between £72,000 to £125,000 less expensive than the national average, according to Zoopla.

Quick sale: New data suggests it only takes an average of 17 days to sell a home in Liverpool

Quick sale: New data suggests it only takes an average of 17 days to sell a home in Liverpool

Higher interest rates on mortgages and the rising cost of living have been causing some buyers to ponder for longer when it comes to property purchases.

Izabella Lubowiecka, a senior property researcher at Zoopla, said: ‘Over the last 12 months, the time to agree a sale has increased by almost two weeks. 

‘This is due to a few factors: there are fewer buyers in the market alongside cost of living concerns and higher mortgage rates which has meant many have had to pause a search for their next home. 

‘However, we are now simply seeing a return to more normal market conditions experienced in the years leading up to the pandemic. 

‘Anyone thinking about selling should bear this in mind and be prepared that it may take longer to sell their property than in recent years.’

Data published by Nationwide on Wednesday revealed house prices defied expectations by rising 0.9 per cent last month.

But the index showed that house prices remain 3.3 per cent down compared to October last year.

House prices also remain 5.23 per cent, or £14,328 below their peak in August 2022, before mortgage rates began to rapidly rise.

The average home increased in price from £257,808 in September to £259,423 in October, Nationwide said.

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Choco: Revolutionizing The FoodTech Industry With Innovation & Sustainability | EU20

By Clint Bailey

— In the rapidly evolving world of food technology, European startup Choco has emerged as a pioneering force. With its website,, this Berlin-based company is transforming the way food industry professionals operate by leveraging innovative digital solutions. By linking restaurants, distributors, suppliers, and producers on a single platform, Choco is streamlining the supply chain process while promoting sustainability.

Let’s explore the journey of and its impact on the overall foodtech industry.

  1. Company: Choco Technologies GmbH
  2. Website:
  3. Head Office: Berlin, Germany
  4. Year Established: 2018
  5. Founders: Choco was co-founded by Daniel Khachab, Julian Hammer, and Rogerio da Silva.
  6. Industry: Choco operates in the foodtech industry, specifically focusing on digitizing the supply chain for the food industry.
  7. Funding: Choco has secured significant funding rounds from investors, including Bessemer Venture Partners & Coatue Management.
  8. Market Presence: Choco has a strong presence in several European cities, including Berlin, Paris, London & Barcelona.
  9. Mission: Choco aims to revolutionize the food industry by leveraging technology to simplify supply chain management, promote sustainability, and reduce food waste.

Simplifying Supply Chain Management

One of the core focuses of Choco is to simplify supply chain management for food businesses. Traditionally, the procurement process in the food industry has been cumbersome and inefficient, with numerous intermediaries and manual processes. Choco’s digital platform replaces the traditional paper-based ordering system, allowing restaurants and suppliers to communicate and collaborate seamlessly.

Choco’s platform enables restaurants to place orders directly with suppliers, eliminating the need for phone calls, faxes, or emails. This not only saves time but also reduces the likelihood of errors and miscommunications.

By digitizing the ordering process, Choco improves transparency, making it easier for restaurants to compare prices, track deliveries, and manage inventory efficiently.

Streamlining Operations For Suppliers & Producers

Choco’s impact extends beyond restaurants. The platform also provides suppliers and producers with valuable tools to streamline their operations. By digitizing their product catalogs and integrating them into the Choco platform, suppliers can showcase their offerings to a wide network of potential buyers.

Suppliers benefit from increased visibility, enabling them to reach new customers and expand their market presence. Moreover, Choco’s platform helps suppliers manage their inventory, track orders, and plan deliveries effectively. These features enhance operational efficiency, reduce waste, and ultimately contribute to a more sustainable food system.
YouTube Channel

Promoting Sustainability & Reducing Food Waste

Choco recognizes the critical importance of sustainability in the food industry. According to the United Nations, approximately one-third of the world’s food production goes to waste each year. By digitizing the supply chain and enabling more efficient ordering and inventory management, Choco actively works to combat this issue.

Air France – Deals & Destinations

Choco’s platform facilitates data-driven decision-making for restaurants, suppliers, and producers. By analyzing purchasing patterns & demand, Choco helps businesses optimize their inventory levels, reducing overstocking and minimizing food waste. Additionally, Choco supports local sourcing, enabling businesses to connect with nearby suppliers & promote sustainable, community-based practices.

Expanding Reach & Impact

Since its founding in 2018, Choco has experienced rapid growth and expansion. The startup has successfully secured significant funding rounds, allowing it to scale its operations and establish a strong presence across Europe and other global markets. Today, Choco’s platform is used by thousands of restaurants and suppliers, revolutionizing the way they operate.

Choco’s impact extends beyond operational efficiency or sustainability. By connecting restaurants, suppliers & producers on a single platform, Choco fosters collaboration & encourages the exchange of ideas. This collaborative approach strengthens the overall foodtech ecosystem and creates a supportive community of like-minded aiming to drive positive change within the industry.

Future Of FoodTech

Choco’s rise to prominence in the foodtech industry exemplifies the reach of sustainability, innovation, and community. Through its user-friendly platform, Choco simplifies supply chain management, streamlines operations for restaurants & suppliers, and actively promotes sustainable practices. By harnessing the potential of digital, Choco is disrupting the future of the food industry, making it more efficient and transparent.

As Choco continues to expand its impact and reach, its transformative influence on the foodtech sector is set to inspiring, grow other startups, and established players to embrace technology for a better and more sustainable food system.

We Can’t Thank You Enough For Your Support!

— Compiled by Clint Bailey | Team ‘Voice of EU’
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Want to sell your home over Christmas? Here’s why you should put the decorations AWAY

Across the country, a warm glow is beginning to appear — but might it be from Yuletide decorations destroying the chances of selling your home?

For some people the festive season involves inflatable Santas clinging to windowsills like burglars. Others prefer illuminated reindeers in the front garden.

But if you’re among the 100,000 households trying to sell this Christmas, the advice from many experts is to leave the lights in the garage and the plastic snowman in the loft.

Keep them in the garage: Over-the top decorations

Keep them in the garage: Over-the top decorations

Vendors must avoid anything that handicaps a sale in today’s difficult market.

Rightmove says the average asking price of homes across the UK coming to the market in November is 1.7 per cent down on October, while posh estate agency Savills reports some London prices are now 19 per cent below their peak.

And as buyers struggle to afford mortgages, the number of house sales nationwide this year is expected to be one million, according to Zoopla — or 20 per cent lower than usual.

The Your Move chain of estate agents is clear that decorations should be off the agenda, adding: ‘The key to potential buyers falling in love with a property is them being able to imagine themselves living there.

‘Piles of clutter and decorations make it harder. So make it easier for them by keeping spaces as open as possible.’

The key to potential buyers falling in love with a property is them being able to imagine themselves living there. Piles of clutter and decorations make it harder

The public seems to agree. A survey by GetAgent, a comparison site on which the public can find favourably reviewed estate agents, shows 24 per cent of would-be buyers say they’re deterred from viewing a home with excessive outdoor Christmas lights.

Colby Short, chief executive of GetAgent, advises: ‘Selling at Christmas is no different to any time of year and you have to remember that not everyone will share your tastes, or sense of humour.

‘A blank canvas works best when it comes to attracting potential buyers and if your home is covered in Christmas decorations, it can be hard for them to get a true sense of the property.’

Tasteful: Forget inflatable Santas and pick refined, calming colours if you're hoping to sell a property this Christmas

Tasteful: Forget inflatable Santas and pick refined, calming colours if you’re hoping to sell a property this Christmas

Tips for selling a home over Christmas

GetAgent recommends sellers stick to white lights and not coloured, flashing ones visible on a ‘walk-by’ initial viewing, and no gaudy exterior decorations.

Instead it suggests a festive twist on the smell of freshly baked bread — vendors should use Christmas scents such as cinnamon and mulled wine.

Not every agent is against decorations. Some, like Alex Oliver of buying service Prime Purchase, says they are inevitable and most buyers grin and bear them.

Nonetheless he tells sellers that if they must have decorations, they should follow two golden rules.

Firstly, don’t get a home photographed by agents at this time of year because listings on Rightmove with decorations in the photographs will make a home feel stale in the New Year.

Secondly, take the decorations down soon after the festivities to avoid giving the wrong message.

‘If the decorations were still up I’d be concerned there may be other issues that the vendor has not kept on top of such as maintenance or permissions for any works they may have had done,’ Oliver adds.

But many experts say listing your house now and having it on sale over the festive season has unexpected advantages.

That’s because Christmas is when many families have time to make plans for major events such as house-moving and, sadly, many couples agree to split up.

Agents say anyone preferring to view homes now instead of relaxing is likely to be a serious buyer, while there will also be significantly fewer homes on the market too, so you will face less competition.

Twelve months ago there were a jaw-dropping 51 million visits to Rightmove between Boxing Day and the first working day of 2023.

Tim Bannister, Rightmove’s data director, says: ‘Traffic to our website more than doubles between Christmas and the New Year, those sellers who get a head start now and have their home ready to launch can benefit.’

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