Technology

‘Gifs are cringe’: how Giphy’s multimillion-dollar business fell out of fashion | Internet

It is rare for a multimillion-dollar company to explicitly state that its business is dying because it is simply too uncool to live.

But that is the bold strategy that the gif search engine Giphy has adopted with the UK’s competition regulator, which is trying to block a $400m (£352m) takeover attempt by Facebook’s owner, Meta.

In a filing with the Competition and Markets Authority, Giphy argued that there was simply no company other than Meta that would buy it.

Its valuation is down by $200m from its peak in 2016 and, more importantly, its core offering shows signs of going out of fashion. “There are indications of an overall decline in gif use,” the company said in its filing, “due to a general waning of user and content partner interest in gifs.

“They have fallen out of fashion as a content form, with younger users in particular describing gifs as ‘for boomers’ and ‘cringe’.”

To underline the point, Giphy’s filing included links to several articles and tweets.

Someone last week told me GIFs are for boomers and I have felt self-conscious ever since

— Chris Brown (@almostcmb) July 14, 2022

The generational divide is real, says the internet culture writer Ryan Broderick. “Gifs feel extremely dated. They were never easy to make and didn’t work particularly well on mobile.

“So now they are basically the cringe reaction image your millennial boss uses in Slack. Rather than what they used to be, which was a decentralised image type for communicating on blogs and message boards. It’s actually kind of sad how choked out the gif was by large corporations, copyright laws, and mobile browsers.”

The animated gif is also comfortably millennial: invented in 1989, it pre-dates not only smartphones and social media but even the world wide web. It exploded in popularity alongside the rise of the web as the easiest way to add motion to a page but it slowly lost ground to other ways of showing pictures that required less of the limited bandwidth of the time.

Its revival came at the turn of the 2010s, alongside the growth of the social network Tumblr. Although gifs were never intended to be a replacement for video, faster internet connections meant they were again the easiest way to share short clips – too short to have meaning on their own but perfect for adding context and colour to posts in the form of the “reaction gif”.

I just learned how to use reaction gifs and the teenagers are now informing me that gifs are “cringe”

— Dan Robinson (@danrobinson) June 30, 2022

Popularised by Tumblr blogs such as What Should We Call Me, which curated a perfect selection of responses to any situation, reaction gifs quickly became synonymous with the format itself. Why reply to a post with “OMG”, when you can post a quick clip of Donald Glover from the sitcom Community walking into a burning room carrying a stack of pizzas?

At the peak of its cultural impact, making, posting and curating gifs could easily have become a full-time job. The best creators were known for the speed with which they could clip out shareable moments from TV shows or live events as they aired, as well as their ability to massage the format to keep the frame rate high and the file size low.

But while the most dedicated posters kept large archives of their most-used gifs, carefully sorted and labelled, for many, tracking down exactly the right one to use in any situation was a bore.

That was the problem Giphy sought to solve when it was founded in 2013. As a “search engine for gifs”, the company gathered more than 300,000 from across the web, tagged and categorised them, and helped users find exactly the right one for any given situation.

“Giphy was thought up over breakfast with my partner on the project, Alex Chung, while musing on the rise of purely visual communication,” the co-founder Jace Cooke said in a 2013 interview with the Daily Dot. “We both couldn’t get over how cumbersome it still was to find and share gifs, and thought we could do something about it.”

But democratising gifs also laid the seeds for their destruction. “Whether by design or intent, Giphy’s search tools led to a noticeable monotony in gif culture,” said Brian Feldman, an internet culture writer in 2020.

“The same principles that apply to Google also seem to apply to Giphy: if you’re not in the top three results, you might as well not exist. Reaction gifs became flattened and less diverse.”

Technical changes compounded the problem. The same reasons why the gif died the first time round hadn’t gone away: the technology produces large files with poor image quality.

Even as sites such as Twitter and Facebook built in support for posting gifs, they also changed them, turning them into video files to more efficiently display them on mobile devices. That meant that users could not simply download a gif they saw and save it for later, which further flattened the selection available.

The top gifs of last year tell their own story. As Giphy grew as a business, to the point where its annual revenue is now estimated at $27.5m by analysts GrowJo, it also hit another problem: copyright.

The company’s response was to partner with media outlets to host original gifs, and today, nine of the top 10 gifs on the site in 2021 were posted there by the company that made them, in a cross-promotional push to encourage viral content.

The No 1 gif of 2021 was a slow zoom on the character Stanley from the US version of The Office – a clip of a 15-year-old episode of a show that was old even before Giphy was founded. The second place is a clip of Tom, of Tom and Jerry, falling asleep on a pillow; the third is from a contemporary source, a shot of from Bake Off looking shocked. Just one, a cartoon of a happy fat duck dancing, was created by someone other than a major media partner.

Giphy even lists “its ability to retain key content partners” as a core reason for the CMA to allow it to go ahead with the Meta acquisition, arguing that a less respected owner could jeopardise the relationships.

But the gif has also outgrown Giphy. Gif keyboards in apps such as WhatsApp and Twitter may not all use the service – competitors such as Tenor, which was acquired by Google for an undisclosed amount in 2018, also exist – but they all have the same effect: of making it easier for people to send the quick shareable clips to each other. And yes, that includes boomers.

Daphne Bridgerton laughing is the eighth most popular gif on Giphy. Photograph: Giphy/Netflix/https://giphy.com/stories/top-gifs-of-2021-a4b4dd4f-8e99

2021’s top gifs

1. Bored Stanley from the US Office

2. Tired Tom from Tom and Jerry

3. Shocked Liam from The Great British Bake Off

4. Sad Pikachu from Pokémon

5. Agatha Harkness winking from WandaVision

6. Peppa Pig saying “¡Feliz Cumple!” from the Spanish-language Peppa Pig.

7. The Weekend performing at the Super Bowl

8. Daphne Bridgerton laughing from Bridgerton

9. A happy dancing duck by animator Foodieg

10. Happy Baby Yoda from the Mandalorian

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Current

Chemistry Problems & Quantum Computing

The researchers compared the results of a conventional and quantum computer to minimise error calculations, which could eventually be scaled up to solve more complicated problems.

Scientists in Sweden have successfully managed to use a quantum computer to solve simple chemistry problems, as a proof-of-concept for more advanced calculations.

Currently, conventional supercomputers are used in quantum chemistry to help scientists learn more about chemical reactions, which materials can be developed and the characteristics they have.

But these conventional computers have a limit to the calculations they can handle. It is believed quantum computers will eventually be able to handle extremely complicated simulations, which could lead to new pharmaceutical discoveries or the creation of new materials.

However, these quantum machines are so sensitive that their calculations suffer from errors. Imperfect control signals, interference from the environment and unwanted interactions between quantum bits – qubits – can lead to “noise” that disrupts calculations.

The risk of errors grows as more qubits are added to a quantum computer, which complicates attempts to create more powerful machines or solve more complicated problems.

Comparing conventional and quantum results

In the new study by Chalmers University, scientists aimed to resolve this noise issue through a method called reference-state error mitigation.

This method involves finding a “reference state” by describing and solving the same problem on both a conventional and a quantum computer.

The reference state is a simpler description of a molecule that can be solved by a normal computer. By comparing the results from both computers, the scientists were able to estimate the scale of error the quantum computer had in its calculation.

The difference between the two computers’ results for the simpler reference problem was then applied to correct the quantum computer’s solution for the original, more complex problem.

This method allowed the scientists to calculate the intrinsic energy of small example molecules such as hydrogen on the university’s quantum computer.

Associate professor Martin Rahm – who led the study – believes the result is an important step forward that can be used to improve future quantum-chemical calculations.

“We see good possibilities for further development of the method to allow calculations of larger and more complex molecules, when the next generation of quantum computers are ready,” Rahm said.

Research is happening around the world to fix the problems limiting the development of more advanced quantum computers.

Earlier this month, Tyndall’s Prof Peter O’Brien told about his group’s work in addressing a key challenge in quantum technology and how quantum communications will make eavesdropping ‘impossible’.

Current

12 Outstanding Tech Resources To Improve Your Skills

If you want to improve your tech skills and don’t know where to start, this list introduces you to some of the resources out there.

If you’re familiar with our advice pieces, you’ll know that we regularly mention various resources you can use to upskill in tech.

We’ve steered readers towards courses from the likes of Udemy, Udacity and Coursera for learning tech concepts from machine learning to data literacy skills. And we’ve pointed out Python meet-ups run by Python Ireland among others.

But what if you’re not sure what these platforms are? Or you aren’t sure which one is the best one for you and your learning style? Maybe you like the idea of Python Ireland and you want to find other similar groups.

Here is an introduction to some of the best resources out to hone your tech skills.

Coursera

Founded by two Stanford University computer scientists, Coursera is a global online learning platform for techies of all stripes.

It has partnerships with major companies like IBM and Google, as well as with universities such as Stanford and Imperial College London.

If you need a bit of guidance, scroll to the bottom section of the Coursera homepage and you’ll find articles that provide advice on how you can achieve a career in areas such as data analytics using the site.

In terms of courses, it provides everything from short certificates to longer postgraduate degree programmes.

Codeacademy

This one is for anyone who wants to brush up on their coding skills; the clue is in the name. Codeacademy offers free short courses in a variety of languages such as Python, C++, C, C+, Bash, Go, HTML, R, SQL and Ruby.

Codeacademy is particularly useful for people who like interactive learning, as it has links to cheatsheets, projects, video and coding challenges under Resources at the bottom of its homepage.

It has a pretty active online community, too.

edX

This Coursera rival – its founders are MIT and Harvard scientists – carries thousands of courses. Like Coursera, many are university-level, with edX making use of its partnerships with the likes of Boston University, University of Cambridge and Google.

Scroll to the bottom of the homepage and you’ll find boot camp courses in topics such as fintech and cybersecurity, as well as longer courses.

Data Camp

Like Codeacademy, Data Camp is quite hands-on and has a lot of short, free courses. It’s best for people who are interested in data science and related technologies.

You can select a specific skill you want to brush up on (like data literacy, NLP, machine learning) or you can explore different career paths such as data scientist, data analyst and statistician.

If you just want to get to grips with a particular tech tool (ChatGPT, Tableau) you can do that too.

Irish meet-up groups

Going along to events run by Irish tech community groups can be a fun way to keep on top of new tech trends and meet like-minded people.

You can find lots of different events on Meetup no matter what you’re interested in. Dublin Linux Community meets monthly, as does Python Ireland and Kubernetes Dublin.

If you want something more casual, there is a coffee chat for indie hackers in Dublin in early June. And it isn’t just the in capital: there are online events and conferences, as well as things going on in Cork, Galway and Belfast.

Khan Academy

Khan Academy is another one to consider if you want to do an online tech course, even though it’s not as well known as some of the other names on this list.

Its short video lessons are good for beginners and it provides lessons and learning paths for children, too.

It is a non-profit organisation and it aims to educate people all over the world for free.

LinkedIn Learning

The educational offshoot of LinkedIn has business and tech courses galore for anyone who wants to perfect certain skills.

If you already have LinkedIn, LinkedIn Learning is a good bet as you can add your certificates of completion to your profile.

It’s not free, however, but it does offer a one-month free trial.

Pluralsight

Software educational platform Pluralsight provides learning plans for teams as well as individuals. It’s quite skills focused, perhaps more so than some of the other resources that include non-tech courses on their sites.

You can pick up new skills like cloud tech, programming and test your progress using specially designed exercises.

Skillshare

Best for creative techies, Skillshare carries courses in things such as graphic design and photography – but many of these areas are arguably tech focused.

If you’re interested in things like UX and UI design or how tech tools can be used for creative purposes, you may find a short course that takes your fancy.

It’s got a lot of creatives on its books that are willing to, yes, share their skills.

Digital Skillnet

An Irish resource for all things technological, Digital Skillnet is a great site to keep in mind for future educational and upskilling opportunities.

If you prefer the familiarity of an Irish-run organisation, it has plenty of information about the types of careers you can break into.

Whether you’re an employer looking to find resources and courses for employees, or an individual looking to reskill, upskill or find a tech job, Digital Skillnet should definitely be one of your first ports of call.

Udacity

Udacity is pretty good for anyone who wants to try out a tech course as it has a lot of short and beginner courses as well as longer ones.

It also has an AI chatbot running in beta which offers to assist you when you visit its website.

You can pick from courses on topics such as programming and development, AI, data science, business intelligence and cloud computing.

Scroll to the bottom of the homepage for in-depth career-related resources.

Udemy

One for bargain hunters, Udemy constantly runs sales on its courses. It has hundreds of thousands of courses, too, so you won’t have difficulty finding something.

It’s good for beginners as many of the courses are short and delivered through video. What’s cool about Udemy is there is so much on the site that you can quite easily find courses on a certain topic from beginner right through to specialist level.

Culture

How News Helicopters Ushered A Fresh Television Genre In Los Angeles

By Darren Wilson

Fifteen minutes of fame was not enough for Johnny Anchondo. Local television devoted some 100 minutes of live coverage to this repeat offender, following one of the wildest chases Los Angeles has seen in recent years. In that time, the 33-year-old criminal ran a stop sign and caused an immense mobilization of the police as he stole two pickup trucks, rammed into dozens of vehicles at high speed and escaped from at least 15 patrol cars that were hot on his trail for some 12 miles. All of this was recorded by the all-seeing eye in the sky, news helicopters.

“Chases are the best. They are dynamic, they move fast. Things can change in an instant. Sometimes they seem endless from up there,” says Stu Mundel, one of the journalists who have been following events on the city streets from a helicopter for decades. “And I say this from the bottom of my heart, it’s genuine, but I always wish things would end well,” he adds.

In Los Angeles, chases are now a television genre in their own right. Journalists like Mundel fly for hours over a gigantic urban sprawl of 88 cities with 11 million people. From way up high, they report on traffic, crashes, shootings and fires in the metropolitan area. But few events arouse the audience’s interest as much as the chases through the city’s vast thoroughfares. The police chase starring Anchondo attests to that fact; the video has over 28 million views on YouTube.

The genre was born in this city. The idea came to John Silva, an engineer for a local television station, while he was driving his car on a freeway near Hollywood. “How can we beat the competition?” he wondered. The answer came to him behind the wheel. “If we could build a mobile news unit in a helicopter, we could beat them in arriving to the scene, avoiding traffic and getting all the stories before the competition,” Silva told the Television Academy in a 2002 interview.

In July 1958, a Bell 47G-2 helicopter made the first test trip for the KTLA network, becoming the first of its kind anywhere in the world. By September of that year, Silva’s creation, known as the Telecopter, already had a special segment on the channel’s news program. Before long, every major television network had one. Silva died in 2012, but his invention transformed television forever.

The chase genre’s crowning moment came in June 1994, when the Los Angeles police chase of a white Ford Bronco was broadcast live on television. In the back of the vehicle was O.J. Simpson, the former football star, whom the authorities had named the prime suspect in the murder of his ex-wife and her friend. Bob Tur (now known as Zoey Tur after a sex change operation), the pilot of a CBS helicopter, located the van on the 405 freeway being followed by dozens of patrol cars. Within minutes, there were so many helicopters following the convoy that Tur found the scene worthy of Apocalypse Now. The audience was such that TV stations interrupted the broadcast of Game 5 of the NBA Finals to follow the chase, which lasted two hours.

Motorists wave to ex-football star O.J. Simpson as he flees from the police in the back of a white Ford Bronco pickup truck driven by Al Cowlings in Los Angeles, California, in June 1994.

“It’s a very interesting thing. It may sound morbid, but it’s not. People follow [police chases] because they are like a movie, we want to know how it will end and how the story unfolds: will good triumph over evil? Or will this person manage to escape? We journalists are objective, but the adrenaline and excitement is genuine,” says Mundel. In his years of experience, he has seen how technology has evolved. In the 1990s, people used a paper map as a guide. Today, viewers can see a map superimposed on the images Mundel captures with his camera.

Four out of 10 chases are initiated after a vehicle is stolen. The second most common reason for them are hit-and-runs by drivers who are drunk or under the influence of drugs. According to the Los Angeles Police Department, most fugitives are hiding a more serious crime: homicide, rape or violent robbery. In 1998, only four out of the 350-plus drivers arrested after a chase were let off with only a traffic ticket; five hundred chases were recorded that year.

A growing phenomenon

In 2022, 971 chases were recorded. On average, chases last about 5.34 minutes and cover about five miles, although the vast majority (72%) end within five minutes and do not travel more than two miles. 35% of documented chases ended in crashes with injuries or fatalities in 2022. That figure represents a slight decrease from 990 in 2021. In 2019, there were fewer: 651 chases and 260 crashes.

A few decades ago, authorities tried to reassure Angelenos by claiming that a person had a one in four million chance of accidentally being killed in a police chase of a criminal. “There’s a better chance of being struck by lightning,” the police department estimated. But things have changed. An official report presented in April indicates that, over the past five years, 25% of chases have left people dead or injured. That almost always includes the suspect, but the number of innocent people who have been hurt has also increased.

News Helicopters Ushered A Fresh Television Genre In Los Angeles

Although there is plenty of material on the street, uncertain times for local journalism have limited coverage. Univision and Telemundo have dispensed with their helicopters in Los Angeles. Fox and CBS have joined forces and are using one aircraft instead of two. For the time being, KTLA, which invented the genre, remains committed to having a helicopter in the air.

The days may be numbered for these televised events. Some metro police departments have asked their officers to stop chasing criminals at high speed for the safety of the public. Instead, they have employed technology with high-definition cameras and drones to chase criminals, as has happened in cities like Dallas, Philadelphia and Phoenix.

The Los Angeles police have said that they are studying the implementation of the Star Chase system in some of their vehicles. Star Chase features a launcher that triggers a GPS transmitter, tagging a fleeing vehicle and allowing the authorities to track the position of the person who has escaped in real time. Another measure under consideration is the use of an industrial-strength nylon net that traps the rear axle of the fleeing car. All of this could yield dramatic footage for the eye in the sky.

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