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Best Gaming Laptops Under $1500

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Pretty much everyone in this day and age owns a laptop. Maybe, they’ve just gone into university and need it for course work. Or possibly they’re of the older generation and need to keep up with online banking. Regardless of what your individual needs are, there is likely a laptop for the job. Including gamers.

As the demand for laptops rises, so does the market. With the number of companies competing for business, the cost of owning a laptop has dramatically dropped. For gaming-specific laptops, it used to be pricey to get one with decent specs. Nowadays, you can get a basic but functioning model for under $1000. Laptops of this price can run most games without noticeable lagging issues. If you’ve got $1500 to spend on your gaming laptop, then you can get something decent quality, with additional features on top of the basic model.

There is a lot to consider when purchasing a laptop, especially one for gaming. You want to make sure the processor can keep up. Also, it should have a high performing graphics card that runs the game at its highest intended potential. You need ample storage to store all your game data, and you’ll want a screen that has high-resolution.

It might sound like a lot, but with a $1500 budget, you can tick all your boxes. Let’s dive deeper into all these features and break down exactly what you should look out for when choosing a gaming laptop.

Reliable Gaming Laptop

Asus ROG Strix GL531GT

Asus ROG Strix GL531GT

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The Absolute Best Gaming Laptop

Alienware m17 17″

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Best Smallest Gaming Laptop

Razer Blade 15″

Razer Blade 15″

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1. Razer Blade 15″

Razer Blade 15″

Best Smallest Gaming Laptop

“Razer holds the claim to the world’s smallest gaming laptop with its Razer Blade 15″.”

Razer holds the claim to the world’s smallest gaming laptop with its Razer Blade 15″. Razer is a well-known and trusted brand in the gaming community and produce lightweight and slick gaming laptops. This one is the lightest, with the chassis weighing in under 4.5lbs! If it’s so thin, then where can you plug in external devices? Well, it doesn’t lose any of its connection options with a full range of ports on the body, including multiple USBs and even a full-size HDMI port.

It’s got the latest 8th generation processor and top of line GeForce graphics card from Nvidia. It’s the newest and highest performing GPU on the market. When you look at the laptop size, it’s incredible that it even fits in there. The screen is small, but still gives you more than enough to see what you’re doing while keeping it compact. Sound quality isn’t bad either with its dual speakers, rounding off the experience.

This gaming laptop is ticking every single box in terms of specs and comes in just under the $1500 mark. For that reason, it tops our list.

Specifications

  • CPU: Intel i7-8750H 2.2 GHz Hexa Core Processor
  • GPU: Nvidia GeForce GTX 1060 Max GPU
  • Screen: 15.6″ full HD with sRGB coverage
  • Storage: 1TB HDD + 128GB SSD
  • Battery: 6hrs


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2. HP OMEN 15″

Good High End Gaming Laptop

“The OMEN is HPs first significant start in the high-end gaming world.”

We bring you another 15″ gaming laptop option, this time from HP. HP is another household name in laptops for all different purposes. They’ve got a large mid-range selection of gaming laptops and have now introduced the OMEN, which is their highest end.

The OMEN has the latest 8th generation processor, which delivers superior power regulation and an RTX GPU for graphics, which couples with its full HD IPS display.

It echoes the storage capacity of the Razer, with 1TB of HDD and 128GB of SSD. It weighs in a tad bit more at 5.2lbs, still decently lightweight. Where it differs, though, is in the price.

The OMEN is HPs first significant start in the high-end gaming world. Therefore, it comes at a lower cost than the previous and can save you two hundred dollars to spend on some cool accessories to complement its slick backlit keyboard.

Specifications

  • CPU: Intel i7-8750H 2.2 GHz 8th Generation Processor
  • GPU: Nvidia GeForce GTX 2070 8GB
  • Screen: 15.6″ Full HD
  • Storage: 1TB 7200RPM HDD + 128GB SSD
  • Battery: 5hrs


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3. MSI GL73 9SDK-219 17″

Best Compact Gaming Laptop

“The last two gaming laptops on our list have been compact and lightweight.”

Let’s head to the other side of the spectrum. The last two gaming laptops on our list have been compact and lightweight, Maybe, you don’t care about that, and you want something that makes a statement. For just under $1500, you can get yourself the MSI GL73 9SDK-219.

MSI are veterans on the laptop scene. They’re known for being the big guys, and their gaming-specific design allows for the most immersive experience possible with a laptop. The large, full-HD screen is 17.3″ and refreshes at a 144Hz rate, so even fast-paced gaming will display seamlessly.

Inside, it has a whopping 16GB of memory and 512GB SSD and has the latest Nvidia GeForce graphics card. This laptop has a solid chassis with an aluminum and red color motif to match the brand. It also has a red backlight on the keyboard. It’s just a beast.

Specifications

  • CPU: Intel Core i7-9750H 2.6GHz Processor
  • GPU: Nvidia GeForce GTX 1660Ti 6GB DDR5
  • Screen: 17.3″ Full HD
  • Storage: 512GB NVMe SSD
  • Battery: 5hrs


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4. Alienware m17 17″

The Absoulte Best Gaming Laptop

“If you want to stay ahead of the tech curve, then this is the best option.”

For another beast of a gaming laptop, we have the Alienware m17. This laptop is part of the gaming series from Dell and features the newest 9th generation technology. See, we told you you could get a 9th generation for under $1500. It comes in a few dollars over budget, but if you’re looking for a top of the line, then it’s worth the extra.

If you want to stay ahead of the tech curve, then this is the best option. Its CPU clocks in at 4.5GHz, and it’s got a ton of memory, making multitasking a breeze. It comes with 16GB of DDR4 RAM, which is more than enough. If you want more, it’s got the potential to upgrade to 32GB.

The storage also comes with upgrade options. It already features ample hybrid storage with 1TB of HDD and 256GB of SSD. If you want more than you can upgrade the storage drives.

Another thing to note is that while it already delivers good graphics, its Nvidia Geforce CPU is overclockable, which may be a huge draw for some.

So, with all these incredible features, where does it fall short? The only real issue is the size. Its screen size, coupled with its weight of almost 6lbs, means it’s not conveniently portable. It’s great if you plan to use it at home and keep it at your desk. If the intention is to travel with the laptop, then you may struggle.

Specifications

  • CPU: Intel Core i7-9750H 2.6 GHz
  • GPU: Nvidia Geforce RTX 2060 6GB DDR5
  • Screen: 17.3″ Full HD IPS
  • Storage: 1TB HDD + 256GB SSD
  • Battery: 6hrs


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5. Acer Predator Helios 300

Good Budget Gaming Laptop

“The Acer Predator Helios is one of the most inexpensive on our list.”

We know you have a $1500 budget, but it never hurts to save a few dollars. The Acer Predator Helios is one of the most inexpensive on our list, coming in just over $1000. It still delivering some amazing features.

The design itself is super cool with its bold blue accents and unique body shape. It looks futuristic, and it’s lightweight weighing in at 5lbs. The screen is on the smaller spectrum at 15.6″ and is a Full-HD IPS.

The only place this laptop has a struggle is with 4K. If you’re after a higher resolution than 1080p, then it may not live up to your expectations. Inside, its CPU is an Intel i7 2.6GHz and has the latest high-performance GPU. For RAM, it’s more than adequate with 16BG for juggling multiple programs simultaneously.

The cooling system is top-notch, with its super thin AeroBlade fans. With this addition of quad-exhaust, it provides efficient cooling yet is quiet.

Where it excels above others of similar spec, is with battery life. The battery can last up to 6 hours, which beats many others on the market.

Specifications

  • CPU: Intel i7-9750H 2.6 GHz Processor
  • GPU: Nvidia GeForce GTX 1660 Ti 6GB DDR5 VRAM
  • Screen: 15.6″ Full HD
  • Storage: 256GB SSD
  • Battery: 6hrs


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6. Asus TUF

Most Durable Gaming Laptop

“It finds a place on our list as the most durable and reliable gaming laptop.”

The name says it all; this gaming laptop is TUF. It finds a place on our list as the most durable and reliable gaming laptop you can get under $1500. The sophisticated red and black design makes it look like you spent a lot more on it than you did.

It’s the first one on our list without an Intel processor, as it’s fitted with an AMD Ryzen 7. There is not much difference in performance between the two processors. The AMD CPU runs at a lower price point. Some say that i7 will deliver better clock speeds, but AMD has a higher number of threads. Either way, the AMD Ryzen works just fine on the Asus TUF laptop.

The screen is 15.6″ Full HD, and with its Nvidia GeForce GPU, it has excellent visual performance. The memory and storage offer everything you need with 16GB of RAM, 1TB of HDD and 256GB SSD.

For the price, you get a long-lasting and well-performing gaming laptop. The only issues it seems to have it can sometimes run hot and you can hear the fans working to keep up.

Specifications

  • CPU: AMD Ryzen 7 3750H Processor
  • GPU: Nvidia GeForce GTX 1660Ti
  • Screen: 15.6″ Full HD Widescreen LED IPS
  • Storage: 1TB 5400RPM HDD + 256GB PCIe SSD
  • Battery: 6hrs


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7. MSI GL65 9SEK-065

Best Lightweight Gaming Laptop

“If you’re a fan of the MSI features but want something smaller and more lightweight than this 15″ laptop may tick all your boxes.”

The little brother to the MSI GL73 9SDK-219, this gaming laptop from delivers the same trusted performance, in a smaller package. If you’re a fan of the MSI features but want something smaller and more lightweight than this 15″ laptop may tick all your boxes.

Typically, the larger-bodied computers can support higher performing components, but this one keeps up with some larger models. The 15.6″ screen is 144Hz, which provides smooth and defined graphics. Its Nvidia GeForce RTX 2060 GPU produces the graphics.

Battery life is about standard for the size and can last around 5 hours on a full charge. It only weighs 5lbs, so it’s easy to carry around with you for gaming on the go. Where it falls behind is in storage, with only a 512GB SSD.

Specifications

  • CPU: Intel Core i7-9750H Hexa Core 2.6 GHz Processor
  • GPU: Nvidia GeForce RTX 2060 6GB DDR6
  • Screen: 15.6-Inch Full HD 144Hz 3ms Display with 72% NTSC (100% sRGB) Color Gamut
  • Storage: 512GB Solid State Drive
  • Battery: 5hrs


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8. Lenovo Legion Y540

Lenovo Legion Y540

Best Designer Gaming Laptop

“Its metallic build is super sleek, with the statement logo making it look like the designer bag of gaming laptops.”

Gaming experience and functionality are important, but some people are all about the looks. If that sounds like you, then for under $1500 you can score yourself a snazzy Lenovo Legion Y540. Its metallic build is super sleek, with the statement logo making it look like the designer bag of gaming laptops.

Luckily, it doesn’t come with the designer price tag and is about $1400. It also features a backlit keyboard for some extra flair.

But how does it function? The good news is that it doesn’t just boast good looks. It stacks up to others in terms of performance with the latest i7, 9th generation processor. It’s got 16GB of RAM and decent storage, delivering some good speed ratings. In the graphics department, it’s top of the line for the cost. All this in a 15.6″ package that weighs just over 5lbs.

Specifications

  • CPU: Intel Core i7-9750H 2.6 GHz 9th Gen
  • GPU: Nvidia GeForce RTX 2060
  • Screen: 15.6″ Full HD
  • Storage: 1TB HDD + 512GB PCIe SSD
  • Battery: 5hrs


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9. Asus ROG Strix Hero II

Asus ROG Strix Hero II

Beautiful Design Gaming Laptop

“The ASUS ROG Strix Hero II is built with a mesmerizing design, keeping the needs of gamers in mind.”

The ASUS ROG Strix Hero II is built with a mesmerizing design, keeping the needs of gamers in mind.

It has decent hardware specs for its size and price. It has a 15.6″ full HD screen but weighs more than others of its size. The CPU is the 8th generation, which clocks up to 4.1GHz and has 16GB of RAM preloaded. It’s got decent storage with 512GB SSD, but you may want to upgrade at some point if you’re a hardcore gamer. The graphics card, however, is top of the line.

For features, its black chassis has a backlit keyboard that can is lit with the full spectrum of colors. It also has some additional gamer specific features like its extra-wide space bar and four other hotkeys. It comes in at the top end of the $1500 budget.

Specifications

  • CPU: Intel i7-8750H 2.2 GHz Hexa-Core Coffee Lake Processor
  • GPU: Nvidia GeForce RTX 2060 6GB DDR5
  • Screen: 15.6-Inch Full HD 144Hz 3ms refresh-rate IPS Display
  • Storage: 512GB PCIe NVMe SSD
  • Battery: 5hrs


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10. Asus ROG Strix GL531GT

Asus ROG Strix GL531GT

Reliable Gaming Laptop

“Many commend the series for reliability, and this model fits that description.”

The last gaming laptop on our list is another part of the Asus ROG Strix series, but with a few differences. Many commend the series for reliability, and this model fits that description. However, while many of the laptops in the series have attractive looks and high-performance specs, this model is more basic. It delivers function over style.

The reason this model enters our list is for the price. Since the features are more muted, it comes in at a better price point. It’s just over $1000, so you’ve got $500 still in your pocket.

The screen is 15.6″ and full HD IPS, but the refresh rate is lower than the other laptops in the series. It will still be able to run most games at reasonable frame rates with its Nvidia Geforce GTX 1650 GPU. Although, it doesn’t have ray tracing. Where storage is concerned, there’s enough to satisfy most gamers with 1TB of SSD.

Specifications

  • CPU: Intel i7-9750H 2.6 GHz (12MB Cache) Coffee Lake Processor
  • GPU: Nvidia GeForce GTX 1650 4GB DDR5 VRAM
  • Screen: 15.6″ Full HD IPS Display
  • Storage: 1TB PCIe NVMe SSD
  • Battery: 5hrs


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CPU/Processor

Where processors are concerned, you will want something with at least a 7th generation, Kaby Lake CPU. They are an older model, so you could save some money in this department. Ideally, the CPU will be the newest 8th generation or Coffee Lake. It’s got more power than the 7th and delivers a higher level of performance all around. You don’t need the 8th generation, but it’s a good idea to get the latest model.

With the advance in technology, the 9th generation processors are already entering the market. Since it’s still new, we recommend a cautionary approach when purchasing a laptop with a 9th gen chip to make sure it hasn’t had any technical issues. If it has good reviews and is within your budget, then definitely purchase. You will find out information about individual laptop speeds in our reviews down below.

Graphics Card

Some may say that the graphics card is the most crucial part of your gaming laptop. For gaming on a PC, they can upgrade individual components within the body of their computers. They will purchase a computer with stock components. Then they can upgrade each part individually to the one of their choosing, making the whole build customizable. With laptops, you rarely have that luxury, so you will have to choose one with the GPU you want already installed.

If you’re looking at the specs, any laptop with Nvidia GTX 1080 Ti, 1080, 1070, 1060, or 1050 graphics cards is the older of the models. Though they still perform pretty well. If you want the most up to date and current graphics card, then keep an eye for the GeForce RTX. These cards come at a higher cost but have additional features compared to the older ones, and you can find them within the $1500 budget.

Laptop Screen

Laptop screens have gotten much better quality over the last few years, hitting full-HD resolutions at 1920×1080. The main things you want to keep an eye for are higher contrast ratio, more extensive color range, and IPS panels, which provide a more comprehensive range of view that maintains quality at all angles.

Many laptops will try to sell you on 300cd screen brightness, but it’s unnecessary. What’s more important is the contrast ratio. Another buzz phrase companies will use is ‘resolution that is better than high def.’ While this sounds great, most graphics cards can’t keep up the extreme resolution anyway and will result in low frame rates. You’re better off with a standard high-resolution screen that still provides fantastic quality and detailing with seamless frame rates.

Screens with glare can be frustrating while you’re playing games. Always moving your screen, so it doesn’t reflect light gets old quick. Luckily, it’s becoming a lot easier and more affordable to find anti-glare screens on the market, so keep an eye for that.

If you can find a screen with a high refresh rate, then go for it, as it will offer you a slicker overall visual experience.

Storage

While a decent storage drive won’t make your games operate any faster, it can shorten the loading time between levels. Storage will improve your overall experience for booting up, opening/saving files, and launching programs. We advise a solid-state hard drive, and it never hurts to have a new spacious hard drive just for gaming. Games can take up a ton of space on your drive, so the more storage, the better.

The two components that contribute to high performance are RAM and HDD or SSD storage. Where RAM is concerned, you’ll want to find a computer that has at least 8GBs of RAM minimum. SSD storage is your best bet, but a hybrid SSD / HDD is also a decent option.

Audio

As a laptop gamer, you may play all your games wearing headsets or at least headphones. This trend began to block out the noisy sound of the laptop running sound. Now that technology has improved, and laptops are quiet, you might get some use out of the laptop’s speakers. It will not be as good as an external speaker, but the quality is improving.

Battery Life

If you’re using a gaming laptop in place of a PC, then battery life may not be a huge concern for you. Likely you will have it stationary on your desk, and it can be plugged in at all times. However, if you use this as a portable gaming center, then battery life is essential. A laptop’s standard battery life with drain much quicker when you’re running high-def gaming software. However, many of the laptops on our list have shown some incredible battery life potential.

Do You Need to Spend $1500?

The more budget you have, the more features you can get on your gaming laptop. You can get a basic model that will run perfectly well for under $1000. But a pricier model will deliver a higher performance graphics system and overall faster speeds. If you plan to use any additional large applications, like video editing programs, then you will need the highest rate possible. It will probably set you back closer to $1500.

With $1500 you can get yourself a top-tier gaming laptop. For that price, it will fulfill your requirements for the most immersive gaming experience possible on a laptop. But $1500 is still a lot of cash to throw around on any old gaming laptop. You want to make sure you’re investing in one that is the best your money can buy.

That’s where we come in. We’ve done our research, so you don’t have to, and chosen the top 10 best gaming laptops you can get for under $1500. We’ve reviewed them all so you can decide for yourself which one is worth purchasing.

Conclusion

As a gamer in the market for a laptop, you want the best you can get within your $1500 budget. You now know what specs and features to look for and have ten laptop options to get you started.

With prices getting more affordable, it’s an exciting time for the gaming community. With $1500 you can get a high-quality laptop that will deliver an immersive and more enjoyable gaming experience.

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Privacy proves elusive in Google’s Privacy Sandbox • The Register

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Google’s effort to build a “Privacy Sandbox” – a set of technologies for delivering personalized ads online without the tracking problems presented by cookie-based advertising – continues to struggle with its promise of privacy.

The Privacy Sandbox consists of a set of web technology proposals with bird-themed names intended to aim interest-based ads at groups rather than individuals.

Much of this ad-related data processing is intended to occur within the browsers of internet users, to keep personal information from being spirited away to remote servers where it might be misused.

So, simply put, the aim is to ensure decisions made on which ads you’ll see, based on your interests, take place in your browser rather than in some backend systems processing your data.

Google launched the initiative in 2019 after competing browser makers began blocking third-party cookies – the traditional way to deliver targeted ads and track internet users – and government regulators around the globe began tightening privacy rules.

The ad biz initially hoped that it would be able to develop a replacement for cookie-based ad targeting by the end of 2021.

But after last month concluding the trial of its flawed FLoC – Federated Learning of Cohorts – to send the spec back for further refinement and pushing back its timeline for replacing third-party cookies with Privacy Sandbox specs, Google now acknowledges that its purportedly privacy-protective remarketing proposal FLEDGE – First Locally-Executed Decision over Groups Experiment – also needs a tweak to prevent the technology from being used to track people online.

On Wednesday, John Mooring, senior software engineer at Microsoft, opened an issue in the GitHub repository for Turtledove (now known as FLEDGE) to describe a conceptual attack that would allow someone to craft code on webpages to use FLEDGE to track people across different websites.

That runs contrary to its very purpose. FLEDGE is supposed to enable remarketing – for example, a web store using a visitor’s interest in a book to present an ad for that book on a third-party website – without tracking the visitor through a personal identifier.

Michael Kleber, the Google mathematician overseeing the construction of Privacy Sandbox specs, acknowledged that the sample code could be abused to create an identifier in situations where there’s no ad competition.

“This is indeed the natural fingerprinting concern associated with the one-bit leak, which FLEDGE will need to protect against in some way,” he said, suggesting technical interventions and abuse detection as possible paths to resolve the privacy leak. “We certainly need some approach to this problem before the removal of third-party cookies in Chrome.”

In an email to The Register, Dr Lukasz Olejnik, independent privacy researcher and consultant, emphasized the need to ensure that the Privacy Sandbox does not leak from the outset.

It will all be futile if the candidates for replacements are not having an adequate privacy level on their own

“Among the goals of Privacy Sandbox is to make advertising more civilized, specifically privacy-proofed,” said Olejnik. “To achieve this overarching goal, plenty of changes must be introduced. But it will all be futile if the candidates for replacements are not having an adequate privacy level on their own. This is why the APIs would need to be really well designed, and specifications crystal-clear, considering broad privacy threat models.”

The problem as Olejnik sees it is that the privacy characteristics of the technology being proposed are not yet well understood. And given the timeline for this technology and revenue that depends on it – the global digital ad spend this year is expected to reach $455bn – he argues data privacy leaks need to be identified in advance so they can be adequately dealt with.

“This particular risk – the so-called one-bit leak issue – has been known since 2020,” Olejnik said. “I expect that a solution to this problem will be found in the fusion of API design (i.e. Turtledove and Fenced Frames), implementation level, and the auditing manner – active search for potential misuses.

“But this particular issue indeed looks serious – a new and claimed privacy-friendly solution should not be introduced while being aware of such a design issue. In this sense, it’s a show-stopper, but one that is hopefully possible to duly address in time.” ®

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Government plans €10m in funding for green and digital business projects

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The Government and Enterprise Ireland are providing two funds to regional Irish businesses in a bid to help them transition to a greener, digital economy.

The Government has today (29 July ) announced it will provide €10m in funding through Enterprise Ireland to projects supporting digitalisation and the transition to a green economy.

The Regional Enterprise Transition Scheme, worth €9.5m, will provide grant funding to regional and community-based projects focused on helping enterprises to adapt to the changing economic landscape due to Covid-19 and Brexit.

Leo Clancy, CEO, Enterprise Ireland said: “The Regional Enterprise Transition Scheme is aimed at supporting regional development and the regional business eco-system, helping to create and sustain jobs in the regions impacted by Covid-19.”

Grants of up to €1.8m or 80pc of project cost are available to businesses. The projects should aim to address the impact of Covid-19 and improve the capability and competitiveness of regional enterprises.

The call for the Regional Enterprise Transition Scheme will close on 8 September 2021. The successful projects will be announced in October and all funding will be provided to the successful applicants before the end of the year.

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A separate funding scheme, the €500,000 Feasibility Study fund, will provide financial support to early-stage regional enterprise development projects.

Launching the funding schemes, Minister of State for Trade Promotion, Digital and Company Regulation, Robert Troy TD said the funds would “help stimulate transformational regional projects to support enterprises embrace the opportunities of digitalisation, the green economy as well as navigate the changed landscape arising from Covid-19.”

Minister of State for Business, Employment and Retail, Damien English TD commented at the launch that the funds would help “build Covid-19 and Brexit resilience and enable applicants to support enterprises and SMEs to respond to recent economic and market challenges which also includes the transition to a low carbon economy, digital transformation and smart specialisation.”

The Feasibility Fund is open to new projects, with grants available of up to €50,000 or 50pc of project cost and will allow promoters to test their project concept and deliver virtual or site-based solutions to their target audience.

Applications for the Feasibility Fund close on 1st October 2021.

For more information and details on how to apply for the funds, see here and here.

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CEOs told to ‘think before they tweet’ after Just Eat spat with Uber | Twitter

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Chief executives are being warned to “think twice before they tweet” after the boss of takeaway company Just Eat Takeaway was told his Twitter spat with Uber threatened to undermine the firm’s reputation.

Jitse Groen this week became the latest in a growing list of chief executives to be rebuked by customers, investors and even regulators over ill-judged tweets.

Cat Rock Capital Management, an activist investor which has a 4.7% stake in Just Eat, highlighted Groen’s Twitter battle with Uber boss Dara Khosrowshahi as an example of outbursts that damaged the brand. The investor said Groen’s tweets had partly led to the firm being “deeply undervalued and vulnerable to takeover bids at far below its intrinsic value”.

Earlier this year Groen had a rant at financial analysts on Twitter, claiming that “some can’t even do basic maths”. He tweeted that he was “amazed how bad these analysts have become … All of them mix up definitions. It’s unbelievable.”

Brand and marketing expert Mark Borkowski said Groen’s case highlighted the difficulty executives face when trying to engage with customers on the platform.

“Everyone sees Twitter as a huge marketing opportunity that can drive a business forward, and it really can,” Borkowski said. “But these bosses must stop and think twice before they tweet, as just one misjudged tweet can send their share price plunging.”

Possibly the most expensive tweets ever sent were posted by Elon Musk, the maverick boss of electric car company Tesla, in 2018. The US Securities and Exchange Commission fined Musk and Tesla $20m each after he tweeted that he had “funding secured” to take the company private at $420 a share. The regulator said the tweet, which sent Tesla’s share price up by as much as 13%, violated securities law. As part of the settlement, Musk was ordered to step down as Tesla’s chairman.

Musk’s tweets continued to anger some investors. Pirc, an influential adviser to shareholders including the UK’s local authority pension funds, last year recommended that investors voted against Musk’s re-election to the Tesla board because his tweets posed “a serious risk of reputational harm to the company and its shareholders”.

Pirc said his controversial outbursts on Twitter had cost Tesla millions of dollars in settlements, but Musk easily won the vote, and has continued to tweet several times a day to his 59 million followers.

“Twitter is all about personality,” Borkowski said. “While Musk’s tweets can be very controversial, they fit with his brand. Twitter is perfect for renegades, mavericks and disruptor brands. It’s much harder for well-established brands with solid reputations, if something goes wrong for them they risk damage to their hard-earned brand.

“People now think that to run a successful business, you have to be on social media and every brand has to have a Twitter account,” he said. “The chief executives see that the bosses of their rivals have a Twitter profile, and they feel they have to have one too.”

Borkowski said some bosses have been very successful at building a presence and personality on Twitter, and using their platforms to promote social issues such as LGBTQ+ rights and the Black Lives Matter movement (as well as promote their brand and products).

James Timpson, the chief executive of cobbler Timpson, this week celebrated passing 100,000 followers on his account on which he weaves photos of his colleagues working in shops with posts tackling tax avoidance and prisoner reform.

This week, he responded to Boris Johnson’s proposal to create “fluorescent-jacketed chain gangs” of people found guilty of antisocial behaviour with a tweet suggesting offenders should be helped into work instead.

Tim Cook, the chief executive of Apple, has won praise for using Twitter to successfully pressure the governor of Indiana into revising proposed legislation that had threatened to allow discrimination against gay people on religious grounds.

Researchers at Harvard Business School and Duke University said Cook “effectively framed the debate using social media at a time when opinions were being formed and the impact went beyond the political”.

Borkowski suggested that before chief executives tweet they should “consider whether they have the personality and temperament to get the tone right each time”.

“There is nothing more inelegant than a chief executive going after rivals publicly on Twitter,” he said.

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It was exactly that sort of behaviour that Cat Rock had accused Groen of undertaking. When Uber Eats announced earlier this year that it would take on Just Eat in Germany, Groen lashed out in a tweet directed at Khosrowshahi, accusing him of “trying to depress our share price”.

Khosrowshahi replied that perhaps Groen should “pay a little less attention to your short term stock price and more attention to your Tech and Ops”. That sparked Groen to reply “thank you for the advice, and then if I may .. Start paying taxes, minimum wage and social security premiums before giving a founder advice on how he should run his business”.

Alex Captain, Cat Rock’s founder, said: “The response should not happen on Twitter. It should happen on a credible forum with the facts, data, and analysis that the company has at its disposal.”

A Just Eat spokesperson said: “Just Eat Takeaway.com has a regular dialogue with all its shareholders and we take all their views very seriously.”



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