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Best Gaming Headsets Under $100

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When it comes to video-gaming, full immersion is critical to get the best experience possible. And total immersion is done by having a couple of different things: an excellent monitor or TV if you’re a console gamer, the right peripherals, and a kickass sound system. Full surround sound, large speakers that shake the walls, the whole nine yards. Total immersion means having a sound system that is like that of a movie theater. Ever been to the movies and felt like you were right dab smack in the middle of whatever it is you’re watching? It has a lot to do with the sound system of that theater. Everything that happens on screen and its corresponding sounds may bombard you from the correct direction. Does an explosion occur to the right according to the screen? You hear most of it with your right ear. A bird flies and squawks above? You listen to it above you. A proper sound system puts you in the center of the action and makes you experience the movie, or in this case, the video game, on an entirely new level.

However, it’s not always possible to have a large and powerful sound system in the home or the apartment. Maybe space is an issue, and you can’t have prominent speakers lying around. Perhaps the building manager will blow his top if he hears another complaint from a tenant that you’re playing video games too loudly. When this happens, what you need is a video game headset.

Video gaming headsets are the best option for playing video games at high audio fidelity if you are unable to set up loudspeakers in your room. They are essential in making sure that not only can you hear what’s happening correctly and at high quality, but also so that you can communicate with any one of your friends online. And this is very important, especially when it comes to cooperative games that require a lot of coordination and synchronized action.

But what exactly are video game headsets, and how are they different from regular headsets? And for those with a tight budget, what are the best gaming headsets under 100?

Best PS4 Gaming Headset

Logitech G430 7.1 Gaming Headset

Logitech G430 7.1 Gaming Headset

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Best Overall Gaming Headset

Corsair Void Pro RGB Wireless Gaming Headset

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Best Xbox One Headset

Turtle Beach Ear Force XO One Amplified Gaming Headset

Turtle Beach Ear Force XO One Amplified Gaming Headset

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Corsair Void Pro RGB Wireless Gaming Headset

Best Overall Gaming Headset

“The design is so sleek and sophisticated that walking down the street with these won’t make you pop out like a sore thumb.”

Connectivity: Wireless

Sound: Dolby 7.1 Surround Sound, 50mm Drivers
Microphone: Unidirectional Noise Cancel
Colors: White with black accents, pure black, shades of gray

We consider this the best of the best gaming headsets under 100 dollars. Why? Not only does it feature Dolby 7.1 Surround Sound, but it also has a foldable unidirectional noise-canceling microphone and wireless long-range. It’s also not all plastic, even if the beefy headband and outer shells are. Because the earcup brackets are metal, which is a plus because those are stress points, the padding is memory foam covered with a soft fabric for the headband and mesh for the earcups. The earcups are also more spacious, able to cover large ears instead of pressing them to the side of the head.

Not only that, the design is so sleek and sophisticated that walking down the street with these won’t make you pop out like a sore thumb (unless that is your goal.) The simple elegance of the white, black, or gray colors will also allow it to match the aesthetic of any outfit, gaming chair, or mobile device. It’s also easy to use. Attach the transmitter on any USB port. Turn both that and the headset on. The pairing happens automatically. And with the Corsair Utility Engine, you can customize other things like the mic levels and the RGB lighting as well.

But the centerpiece feature of this gaming headset is the Dolby 7.1 Surround Sound. It is the real surround sound. There won’t be any mistaking every single bit of sound you hear. It will tell you exactly where that bullet ricochets, where that orc roared in anger. Where that spaceship flew from — all with pinpoint accuracy.

All for $69.99. It is why we have chosen the Corsair Void Pro RGB Wireless Gaming Headset as the best of the best gaming headsets under 100.

Key Features:

  1. Dolby 7.1 Surround Sound – real surround sound that utilizes multiple sound channels for 3d immersion.
  2. Comfort level – memory foam, breathable fabric, and microfiber mesh allows for extended listening times with very little physical stress or discomfort.
  3. Well, balanced sound – the 50mm neodymium speakers are tuned specifically for gaming. It features a wide range and deep bass.
  4. Crystal-clear wireless connectivity – 40ft range with very low latency that’s very clear and smooth.
  5. Long battery life – 16 hours capacity makes sure that you will never suddenly run out of charge during a vital game moment.
  6. Noise-canceling unidirectional microphone – foldable and easy to get out of the way.
  7. Durability – high-quality plastic and metal frames for the earcups can take the constant abuse of high-intensity gaming.


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Turtle Beach Ear Force XO One Amplified Gaming Headset

Turtle Beach Ear Force XO One Amplified Gaming Headset

Best Xbox One Headset

“This gaming headset was made to take your Xbox One listening experience to a whole new level.”

Connectivity: Wired to the controller

Sound: Amplified Stereo Microphone: Removable omnidirectional mic boom Colors: Black with green earcup interior

If the Xbox One is your console of choice, then the Turtle Beach Ear Force XO One Amplified Gaming Headset is the gaming headset for you. As the name implies, this gaming headset was made to take your Xbox One listening experience to a whole new level. It plugs directly into your Xbox controller, which makes controlling the headset on-hand right on your fingertips.

At first glance, the headset doesn’t look spectacular. It seems quite plain. A black plastic body just about looks like any basic headset or consumer headphones. But don’t let its looks fool you. It comes with features that enhance Xbox One gaming to the max. That, along with an unparalleled audio response for gaming headsets, meant for consoles.

Audio quality and mic quality are right at the sweet spot for Xbox One gaming. The sounds coming from the drivers are clear and robust and delivers the audio of Xbox One games perfectly. The bass will rock your socks off but doesn’t drown out other audio elements. But if that’s not enough, use the two-step Bass Boost and kick it up a notch or three.

Comfort-wise, the headset features large oval earcups that can accommodate ears of all sizes. Soft mesh with equally soft foam make long gaming sessions very comfortable and allow your ears to breathe. The entire unit is lightweight and so comfortable that they’ll sit as naturally on your head as your hair.

And the ChatMix controller that connects to the Xbox One allows you to control the game sounds and the chat volumes easily and independent of the other. Why is this important? Because many gaming headsets will only have one volume controller on the device. Usually, if you want to adjust the chat volume, you’ll have to press the Xbox button to open the guide, select the right menu items to get to volume, then choose the chat mixer, and adjust from there. With the Turtle Beach Ear Force XO One Amplified Gaming Headset, the controls are right there. Just press up or down to adjust chat volume or game volume, and voila: on the fly adjustments without having to fiddle with menus and options that take your time, and most importantly, your attention away from the game.

But just because the headset was made to make Xbox One gaming better doesn’t mean it can’t be for anything else. If your phone or device has a regular 3.5mm jack output, then you’re good to go. Take out the mic, and its plain appearance makes it blend naturally as a pair of consumer headphones. Pop it back on, and you can use your headphones for mobile phone calls.

Overall a versatile Xbox One gaming headset that can be for outside the gaming room.

Key Features:

  1. Powerful and precise audio – 50mm drivers deliver properly attuned audio quality that significantly enhances Xbox One gaming.
  2. Deep and controllable bass – solid bass sounds that pack a wallop without disturbing other audio elements.
  3. ChatMix controller – take command of the Xbox One’s game audio and chat audio without fiddling with anything else.
  4. Highly sensitive mic – removable boom mic that can pick up each word you speak very clearly.
  5. Lightweight with breathable comfort – mesh covers on soft foam makes extended use very easy on the ears and the head.


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Logitech G430 7.1 Gaming Headset

Logitech G430 7.1 Gaming Headset

Best PS4 Gaming Headset

“If the PS4 is your console of choice, then you can’t go wrong with the Logitech G430 7.1 Gaming Headset.”

Connectivity: Wired

Sound: DTX Headphone X, Dolby 7.1 Surround Microphone: Foldable noise-canceling boom mic Colors: Black with blue earcups and trim

If the PS4 is your console of choice, then you can’t go wrong with the Logitech G430 7.1 Gaming Headset. Let’s not beat around the bush. The best features of this gaming headset are the fact that it features the DTS Headphone: X and Dolby 7.1 Surround Sound technology. It is perhaps the most immersive gaming headset available for the PS4 and deserves a spot in our best gaming headsets under 100 list.

You can choose between DTS or Dolby modes, and both deliver an outstanding quality immersive sound that will only vary slightly depending on whether you are using the headset for PS4 gaming or just regular music. Either way, it will deliver audio with a punch as the bass is cranked up to eleven without being distorted. It is clear despite the oomph it gives and will make games with a lot of explosions and other loud special effects clear.

The foldable mic picks up your voice clearly and cancels unwanted sounds very well. Controlling the headset is easy and straightforward, with the inline remote attached to the durable braided cable. One key difference between the G430 and its higher-end and more advanced cousins is the lack of controls on the earcups and programmable keys. But these are advantageous as no earcup buttons mean that the headset is lighter, and not including programmable keys means that the cost of the G430 can push to the below $50 range.

Despite the price, however, the G430 has comfort and style befitting gaming headsets at the $80 price range or higher. A sporty aesthetic matched with actual sports performance cloth over the earcup cushions matches the fast-paced, high-energy gaming you’ll be doing. The earcup padding is removable and replaceable if they do get damaged from prolonged use. There’s also comfortable padding on the headband to ensure that even if you play on your PS4 all day long, the top of your head won’t be sore.

Did we say PS4? Because the G430 includes a PC adapter for desktop players. So if you own both, this gaming headset is a steal at $42.44 and deserves this spot in the best gaming headsets under 100 list.

Key Features:

  1. DTS Headphone: X and Dolby 7.1 Surround – two very immersive audio delivery systems that work well with PS4 and PC games, movies, and more. Pick and choose between the two at your whim.
  2. Superb noise-canceling foldable mic – your teammates will hear you, and only you, as unwanted ambient sounds, are filtered out.
  3. Calculated bass boost – feel every loud and deep sound-effect of your game clearly and with no distortion.
  4. Unparalleled weight and comfort – streamlined earcups with no buttons for control and very soft foam with sports fabric make long gaming sessions easy.
  5. Sporty aesthetic – if you want to show-off just how serious a video-gamer you are, the sporty design, coupled with the bright blue accents, will do the job.


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What Are Gaming Headsets, And How Are They Different?

To the uninitiated, it may seem like gaming headsets are just regular headphones with a microphone attached. And at its very core, that’s correct. You can dismiss a gaming headset as something just as simple as that. But you’ll be shortchanging what a gaming headset can do. And what kind of added benefit it can give when it comes to gaming.

To fully understand what gaming headsets are, it is also essential to know what differences there are when it comes to gaming headsets, studio headphones, and consumer headphones.

Consumer Headphones

Consumer headphones are what you can consider the most common kind of headphones today. Prominent brands make these with the sole purpose of delivering quality sound to as many people as possible, in the most stylish way possible. If you see a pair of headphones with a known company logo, like Sony, Beats, or SkullCandy, then chances are those are consumer headphones.

Consumer headphones focus on style and design. Their products can deliver varying qualities of sound, no doubt. But because the headphones are made to be part of an outfit or a lifestyle, the design is the main center trait. Headphones that are meant to fit into a particular style of clothing. Headphones that are convenient because they can fold and store in small everyday bags. Headphones that don’t show any electronics or screws come in different colors or have no cables. These are mostly the focus of consumer headphones.

Sometimes, however, because of all of this focus on aesthetics and lifestyle design, some elements suffer — comfort, durability, and most importantly, sound quality. Frequently, what people pay for when it comes to consumer headphones, are the prestige of the logo and the “cool” factor rather than the audio quality itself.

That’s not to say that consumer headphones don’t have a lot of features underneath their fancy exterior shells. On the contrary, you can argue that consumer headphones have the most features out of all kinds of headphones available out there. Top of the line consumer headphones packs as many features as possible to provide the best listening experience possible: noise-cancellation, wireless capabilities, phone controls, and more. Some of the most modern models can even adjust the way they deliver the sound based on how well they are on your head! It makes headphones more than just a tool to listen to music.

When it comes to listening to music and audio, however, consumer headphones aren’t lacking. The headphones focus on delivering sound in a way that will not make it difficult for the user to listen for long periods. The audio signature is often “warm,” which means that the treble is more relaxed, and the bass boosts higher. The signature allows the music of all kinds, even the bad and lower quality ones, to sound more alright. It might not be the best kind of sound delivered by headphones, but it will work well enough. Whether it’s during workouts in the gym, commuting home from work, or just chilling with friends over some coffee.

Studio Headphones

Studio headphones are what professionals in the audio and music industry use. It provides very accurate sound fidelity for recording music or mixing tracks. And if it’s good enough for that, then it’s undoubtedly great for the average music listener! Some of the brand names you will see in these studio headphones won’t be as familiar as the more commercial ones, but you will recognize a few. Pioneer and Sony, for example, also make consumer headphones. But Audio-Technica, Fostex, and so on, focus on pro-quality headphones.

What makes studio headphones stand-out is that the emphasis is on the audio quality. But not only that, but they are also built to last long. Tight and durable from hours of use and abuse in the warzone that is the recording studio. Most of these studio headphones are made using high-quality materials. Specifically, most studio headphones have a metal headband instead of a plastic one. Metal parts are in the ear cups and the rest of the frame. Sometimes plastics are used, but when they are, even the lowest priced studio headphones will use higher quality grade plastic.

On the downside, many of these studio headphones look very similar to one another. But that’s because they stick to a classic design that works properly, so the rest of the work can go to ensuring high sound quality. That’s not to say there aren’t variants available, because there are. It’s just that they aren’t as diverse as consumer headphones.

Going back to talking about the audio quality, studio headphones have a very neutral sound. Put it in layman’s terms; this means that whatever music or song you will hear using these headphones will sound precisely the way it was intended to sound. After all, when professionally mixing recordings, accuracy is the name of the game. To us regular listeners, we will get to experience a track the way the composer or mixer meant for it to sound. The downside, however, is that if the track is low quality, or flawed in some way, then you will hear it as well.

What many people don’t know is that most popular music and tracks mix so that they sound good on regular audio devices. There’s a signature to it that makes it sound “pop.” The same goes for normal video game sounds and the like. So studio-quality gear isn’t as compatible with these tracks. If you wish to hear how a song or a musical piece was meant to sound like, then these are the headphones for you.

Perhaps the best part of studio headphones is that the price can be quite low and well below 100. It is because the costs of these kinds of headphones fluctuate and change almost every week, hitting low prices depending on the current trend. So if you’re looking to get a pair of headphones under 100, then these are an option. But if this is the case, then why should you get still get a gaming headset for gaming?

Gaming Headsets

You can consider gaming headsets the best of both worlds, and yet even more. It has very similar tech and tunings as studio headphones, and the style and design elements of consumer headphones. Combine those, add a bunch of gaming and online interactivity technology, and voila! Gaming headsets are so good that you can even use them as your everyday headphones, and look good doing so. So unless you have to have those designer brands on your daily commute and feel like you have to hear every nuance of every note when you listen to music at home, you won’t need to get a separate pair of headphones. A gaming headset should be enough to satisfy all those needs and still give you the functionality you need for all your video games. Brands like SteelSeries, Razer, HyperX, and more are the top brands for gaming headsets.

The microphone and surround sound quality are the two main assets of a gaming headset. Why is a microphone essential? In online gaming, when explosions and gunfire or magic spells and fireballs are exploding, your teammates must hear what you’re saying. And most gaming headsets have high-quality, very versatile microphones that can either be detached, magnetized to the side of the earpiece, or folded out of the way. So that when you need to use your headsets for other things, it’s easy and convenient.

Surround sound is perhaps the most significant asset gaming headsets have. Top of the line headsets provide a gaming experience unlike regular headsets and come with both the hardware and software to support this. Now, why is this necessary in gaming? It’s because if you hear an explosion, footsteps sneaking around, or a creature breathing heavily, you have to know where to look to react quickly. Surround sound will help point you in the right direction. Not only that, surround sound helps with the all-important immersion in a game. If you’re walking inside a lush forest full of birds chirping and animals frolicking about, hearing them from different directions brings them all to life — a haunted mansion where each creaking door and the skittering insect brings the terror up many levels. The list goes on and on.

And gaming headsets are perhaps the most versatile of all headphones available. They function well on a technical level because of their tuning and sound capabilities. They are fashionable due to the design choices of the brands to fit many gamer personalities. And they are packed with features from both consumer headphones and studio headphones, with more to spare.

So it seems like when it comes to deciding on which headphones to get, the gaming headset is the best choice, correct? We can’t say it is for everybody. But if you are a gamer, even the most casual of players, then a gaming headset is the best choice among the different kinds of headphones.

But if gaming headsets come full of features, surely they cost an arm and a leg to get, right? The bad news is, many of the top-of-the-line headsets cost quite a bit. The good news, however, is that you can get an excellent gaming headset for under 100 dollars.

Yes. You read right. For under $100 you can get not just a decent gaming headset, but a perfect one. And we’re not just talking about gaming features. Other features like noise cancellation, wireless Bluetooth, and many others are all present in the best gaming headsets under 100 dollars. Not only that, they can go toe-to-toe against consumer headphones of $200 and up that have the same features but cost higher because of the brand or the hype.

Kinds Of Gaming Headsets

Now before we dive into the best gaming headsets under 100 dollars, you need to know precisely what kind of a gaming headset you should get. Because there are some variants to gaming headsets, it is crucial to figure out precisely what you need or would fit your lifestyle the best.

  1. Wired or Wireless – at first glance, this seems to be a no-brainer. A wireless gaming headset looks to be the best choice all around. Why? Because it gives you freedom. Whether you’re a PC or console gamer, having no wires means you can get up at any time and still be in communication with your teammates in a game. You can go to the bathroom for a break. Or you can go to the kitchen for a snack. And you’ll always be in the heat of the action. If you’re going to use your headsets for other things like listening to music while in the gym, it’s also very convenient, not having wires that could get tangled in a machine or your weights reduces the risk of your headset damaging. And yes, wireless options are a feature in some of the best gaming headsets under 100. There is a catch, however. Wireless means you’re reliant on the battery charge. And you wouldn’t want to get cut off right in the middle of a critical gaming moment. So you will have to be mindful of making sure your headset is charged correctly or has enough charge left during a gaming session. Something that you wouldn’t need to worry about when using wired gaming headsets: sure, you wouldn’t have the same freedom of mobility that wireless gaming headsets will give. However, you won’t ever need to worry about suddenly, not hearing anything because the charge has depleted. Not only that, because it doesn’t use wireless tech that adds cost to the headset, a wired gaming headset might have extra features that a wireless version won’t have. So if you’re a gamer who doesn’t mind wires, and wants to make sure you can listen and communicate uninterrupted, a wired gaming headset is the choice. Now before we proceed to the next kind, we’d like to point out that sometimes there will be an issue regarding static or interference when it comes to wired vs. wireless debate. Wireless headsets are said to be prone to static or interference caused by other devices. Anything that emits a strong electrical field, or even a mobile phone itself, could cause these issues. And that wired headsets do not have this problem. Yes, in some kinds of wireless gaming headsets, especially during the early years, these problems are very evident. However, the technology these days have reduced, if not outrightly eliminated, the chances of these issues happening.
  2. Real Surround vs. Virtual Surround – we mentioned earlier that surround sound is present in gaming headsets. And this is true. However, there are two kinds of surround sound: real and virtual. Real surround sound technology requires the use of multiple different channels. Regular headphones only have left and right channels (stereo sound.) With numerous channels from Real surround, the immersive effect of hearing from different directions is possible. The downside, however, is that this comes at a high price. And if real surround sound is present in one of the best gaming headsets under 100 dollars, it probably means a handful of other features won’t be present. The cost is why most gaming headsets under 100 use virtual surround sound. Virtual surround sound functions similar stereo sound, which has the simple left and right channels. However, it utilizes these left and right channels in a way that simulates real surround sound. It isn’t as accurate nor as precise as real surround sound, but it does the job of providing that multi-directional immersive feeling. You can still recognize what direction a sound is coming from, even though it’s not as exact or as precise. If you’re the type of gamer, who veers towards being more of an audiophile than anything else might prefer real surround sound. Even at the cost of losing some other features. Especially if you’ll be using your gaming headset of other things like watching movies, but if you’re more a gamer than anything else and would prefer to have more gaming features on your headset, virtual surround should be exceptional.

Conclusion

There are many more in the best gaming headsets under 100 markets, but these are our top picks. Just remember that when choosing which one is the best gaming headset for you to always consider the key elements: wired or wireless, real or virtual surround sound, for PC, consoles, or all, and of course the price range. These, along with other features like ease of control, audio quality, and so on.

Whatever gaming headset you choose, your gaming experience will kick up a few notches. And it will be hard to play games without them ever again.



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Privacy proves elusive in Google’s Privacy Sandbox • The Register

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Google’s effort to build a “Privacy Sandbox” – a set of technologies for delivering personalized ads online without the tracking problems presented by cookie-based advertising – continues to struggle with its promise of privacy.

The Privacy Sandbox consists of a set of web technology proposals with bird-themed names intended to aim interest-based ads at groups rather than individuals.

Much of this ad-related data processing is intended to occur within the browsers of internet users, to keep personal information from being spirited away to remote servers where it might be misused.

So, simply put, the aim is to ensure decisions made on which ads you’ll see, based on your interests, take place in your browser rather than in some backend systems processing your data.

Google launched the initiative in 2019 after competing browser makers began blocking third-party cookies – the traditional way to deliver targeted ads and track internet users – and government regulators around the globe began tightening privacy rules.

The ad biz initially hoped that it would be able to develop a replacement for cookie-based ad targeting by the end of 2021.

But after last month concluding the trial of its flawed FLoC – Federated Learning of Cohorts – to send the spec back for further refinement and pushing back its timeline for replacing third-party cookies with Privacy Sandbox specs, Google now acknowledges that its purportedly privacy-protective remarketing proposal FLEDGE – First Locally-Executed Decision over Groups Experiment – also needs a tweak to prevent the technology from being used to track people online.

On Wednesday, John Mooring, senior software engineer at Microsoft, opened an issue in the GitHub repository for Turtledove (now known as FLEDGE) to describe a conceptual attack that would allow someone to craft code on webpages to use FLEDGE to track people across different websites.

That runs contrary to its very purpose. FLEDGE is supposed to enable remarketing – for example, a web store using a visitor’s interest in a book to present an ad for that book on a third-party website – without tracking the visitor through a personal identifier.

Michael Kleber, the Google mathematician overseeing the construction of Privacy Sandbox specs, acknowledged that the sample code could be abused to create an identifier in situations where there’s no ad competition.

“This is indeed the natural fingerprinting concern associated with the one-bit leak, which FLEDGE will need to protect against in some way,” he said, suggesting technical interventions and abuse detection as possible paths to resolve the privacy leak. “We certainly need some approach to this problem before the removal of third-party cookies in Chrome.”

In an email to The Register, Dr Lukasz Olejnik, independent privacy researcher and consultant, emphasized the need to ensure that the Privacy Sandbox does not leak from the outset.

It will all be futile if the candidates for replacements are not having an adequate privacy level on their own

“Among the goals of Privacy Sandbox is to make advertising more civilized, specifically privacy-proofed,” said Olejnik. “To achieve this overarching goal, plenty of changes must be introduced. But it will all be futile if the candidates for replacements are not having an adequate privacy level on their own. This is why the APIs would need to be really well designed, and specifications crystal-clear, considering broad privacy threat models.”

The problem as Olejnik sees it is that the privacy characteristics of the technology being proposed are not yet well understood. And given the timeline for this technology and revenue that depends on it – the global digital ad spend this year is expected to reach $455bn – he argues data privacy leaks need to be identified in advance so they can be adequately dealt with.

“This particular risk – the so-called one-bit leak issue – has been known since 2020,” Olejnik said. “I expect that a solution to this problem will be found in the fusion of API design (i.e. Turtledove and Fenced Frames), implementation level, and the auditing manner – active search for potential misuses.

“But this particular issue indeed looks serious – a new and claimed privacy-friendly solution should not be introduced while being aware of such a design issue. In this sense, it’s a show-stopper, but one that is hopefully possible to duly address in time.” ®

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Government plans €10m in funding for green and digital business projects

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The Government and Enterprise Ireland are providing two funds to regional Irish businesses in a bid to help them transition to a greener, digital economy.

The Government has today (29 July ) announced it will provide €10m in funding through Enterprise Ireland to projects supporting digitalisation and the transition to a green economy.

The Regional Enterprise Transition Scheme, worth €9.5m, will provide grant funding to regional and community-based projects focused on helping enterprises to adapt to the changing economic landscape due to Covid-19 and Brexit.

Leo Clancy, CEO, Enterprise Ireland said: “The Regional Enterprise Transition Scheme is aimed at supporting regional development and the regional business eco-system, helping to create and sustain jobs in the regions impacted by Covid-19.”

Grants of up to €1.8m or 80pc of project cost are available to businesses. The projects should aim to address the impact of Covid-19 and improve the capability and competitiveness of regional enterprises.

The call for the Regional Enterprise Transition Scheme will close on 8 September 2021. The successful projects will be announced in October and all funding will be provided to the successful applicants before the end of the year.

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A separate funding scheme, the €500,000 Feasibility Study fund, will provide financial support to early-stage regional enterprise development projects.

Launching the funding schemes, Minister of State for Trade Promotion, Digital and Company Regulation, Robert Troy TD said the funds would “help stimulate transformational regional projects to support enterprises embrace the opportunities of digitalisation, the green economy as well as navigate the changed landscape arising from Covid-19.”

Minister of State for Business, Employment and Retail, Damien English TD commented at the launch that the funds would help “build Covid-19 and Brexit resilience and enable applicants to support enterprises and SMEs to respond to recent economic and market challenges which also includes the transition to a low carbon economy, digital transformation and smart specialisation.”

The Feasibility Fund is open to new projects, with grants available of up to €50,000 or 50pc of project cost and will allow promoters to test their project concept and deliver virtual or site-based solutions to their target audience.

Applications for the Feasibility Fund close on 1st October 2021.

For more information and details on how to apply for the funds, see here and here.

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CEOs told to ‘think before they tweet’ after Just Eat spat with Uber | Twitter

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Chief executives are being warned to “think twice before they tweet” after the boss of takeaway company Just Eat Takeaway was told his Twitter spat with Uber threatened to undermine the firm’s reputation.

Jitse Groen this week became the latest in a growing list of chief executives to be rebuked by customers, investors and even regulators over ill-judged tweets.

Cat Rock Capital Management, an activist investor which has a 4.7% stake in Just Eat, highlighted Groen’s Twitter battle with Uber boss Dara Khosrowshahi as an example of outbursts that damaged the brand. The investor said Groen’s tweets had partly led to the firm being “deeply undervalued and vulnerable to takeover bids at far below its intrinsic value”.

Earlier this year Groen had a rant at financial analysts on Twitter, claiming that “some can’t even do basic maths”. He tweeted that he was “amazed how bad these analysts have become … All of them mix up definitions. It’s unbelievable.”

Brand and marketing expert Mark Borkowski said Groen’s case highlighted the difficulty executives face when trying to engage with customers on the platform.

“Everyone sees Twitter as a huge marketing opportunity that can drive a business forward, and it really can,” Borkowski said. “But these bosses must stop and think twice before they tweet, as just one misjudged tweet can send their share price plunging.”

Possibly the most expensive tweets ever sent were posted by Elon Musk, the maverick boss of electric car company Tesla, in 2018. The US Securities and Exchange Commission fined Musk and Tesla $20m each after he tweeted that he had “funding secured” to take the company private at $420 a share. The regulator said the tweet, which sent Tesla’s share price up by as much as 13%, violated securities law. As part of the settlement, Musk was ordered to step down as Tesla’s chairman.

Musk’s tweets continued to anger some investors. Pirc, an influential adviser to shareholders including the UK’s local authority pension funds, last year recommended that investors voted against Musk’s re-election to the Tesla board because his tweets posed “a serious risk of reputational harm to the company and its shareholders”.

Pirc said his controversial outbursts on Twitter had cost Tesla millions of dollars in settlements, but Musk easily won the vote, and has continued to tweet several times a day to his 59 million followers.

“Twitter is all about personality,” Borkowski said. “While Musk’s tweets can be very controversial, they fit with his brand. Twitter is perfect for renegades, mavericks and disruptor brands. It’s much harder for well-established brands with solid reputations, if something goes wrong for them they risk damage to their hard-earned brand.

“People now think that to run a successful business, you have to be on social media and every brand has to have a Twitter account,” he said. “The chief executives see that the bosses of their rivals have a Twitter profile, and they feel they have to have one too.”

Borkowski said some bosses have been very successful at building a presence and personality on Twitter, and using their platforms to promote social issues such as LGBTQ+ rights and the Black Lives Matter movement (as well as promote their brand and products).

James Timpson, the chief executive of cobbler Timpson, this week celebrated passing 100,000 followers on his account on which he weaves photos of his colleagues working in shops with posts tackling tax avoidance and prisoner reform.

This week, he responded to Boris Johnson’s proposal to create “fluorescent-jacketed chain gangs” of people found guilty of antisocial behaviour with a tweet suggesting offenders should be helped into work instead.

Tim Cook, the chief executive of Apple, has won praise for using Twitter to successfully pressure the governor of Indiana into revising proposed legislation that had threatened to allow discrimination against gay people on religious grounds.

Researchers at Harvard Business School and Duke University said Cook “effectively framed the debate using social media at a time when opinions were being formed and the impact went beyond the political”.

Borkowski suggested that before chief executives tweet they should “consider whether they have the personality and temperament to get the tone right each time”.

“There is nothing more inelegant than a chief executive going after rivals publicly on Twitter,” he said.

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It was exactly that sort of behaviour that Cat Rock had accused Groen of undertaking. When Uber Eats announced earlier this year that it would take on Just Eat in Germany, Groen lashed out in a tweet directed at Khosrowshahi, accusing him of “trying to depress our share price”.

Khosrowshahi replied that perhaps Groen should “pay a little less attention to your short term stock price and more attention to your Tech and Ops”. That sparked Groen to reply “thank you for the advice, and then if I may .. Start paying taxes, minimum wage and social security premiums before giving a founder advice on how he should run his business”.

Alex Captain, Cat Rock’s founder, said: “The response should not happen on Twitter. It should happen on a credible forum with the facts, data, and analysis that the company has at its disposal.”

A Just Eat spokesperson said: “Just Eat Takeaway.com has a regular dialogue with all its shareholders and we take all their views very seriously.”



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