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Would you haggle on a house price? We reveal the do’s and don’ts of negotiating

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Many Britons could be at risk of paying over the odds on their house purchases, with 30 per cent of homeowners saying they did not negotiate at all on the price of their current property.

A huge stumbling block for many was their lack of knowledge, with more than one in five confessing that they didn’t know how to negotiate according to research by Barclays. 

It also revealed that homeowners aged between 25 and 34 experienced the most anxiety and stress when trying to haggle down the price of their home, compared to those aged 65-plus who said they were much more comfortable with the process.

UK home buyers often feel too embarrassed to negotiate on price, according to Barclays

UK home buyers often feel too embarrassed to negotiate on price, according to Barclays

Fear of losing the property, impatience with the buying process and embarrassment over negotiating were all cited as common reasons why home buyers refrained from haggling.

Some admitted they had found the thought of negotiating to be intimidating or scary, whilst others were concerned about upsetting the seller.

‘Our research has found that a considerable number of Britons lack the skills or confidence needed to negotiate successfully on the price of their home,’ said Rob Smith, head of behavioural science at Barclays.

‘We are more likely to negotiate on a used car than we are on a property, highlighting the unique emotional nature of one of the biggest purchases people make in their lifetime.

‘Understandably, the process can feel daunting – particularly if you fear losing out on your dream home. But a successful negotiation can result in extra money to bolster your family finances or invest back into your home.’

How you can get negotiation-ready

1. First and foremost, do your research to determine how the property compares to similar homes for sale in the area.

‘I advise looking at a number of properties before offering,’ says Nigel Bishop, a property search consultant at Recoco. ‘The more properties you see in a given area, the better sense you’ll get of what you should be paying.’

It is also possible to get a sense of current prices in the area by looking online.

‘Look on the online portals such as Rightmove or Zoopla, and look at sold prices over the past two years within the postcode you are looking to buy in. This will give you a greater feel for what the price should be,’ says Bishop.

2. Don’t be afraid to ask the seller’s estate agent prying questions about how long the property has been on the market, why the vendor is selling and whether they already have their next home secured.

‘Ask the estate agent what the sellers’ motivations are and try and make your offer accommodate them,’ says buying agent Henry Pryor.

‘Find out whether the seller needs a quick sale, and if they have had any other interest or offers.

‘If there have been other offers, find out whether these were unacceptable because the buyer wasn’t able to proceed, or because they just didn’t offer enough.

Finding out what other local properties are selling for is a good starting point for negotiations

Finding out what other local properties are selling for is a good starting point for negotiations

‘Agents will often say, “We have had two offers that have been turned down” – but won’t tell you what the reason was unless asked.’

3. If you want to negotiate, it is important to ensure you are in a position where you can actually proceed with a purchase.

‘Make sure you either have already agreed the sale of your own property, or that you have a mortgage agreement in principle,’ says Bishop.

Who are the UK’s most confident negotiators?

Residents of the port cities of Plymouth and Bristol are Britain’s most confident negotiators with 51 percent and 42 per cent backing their respective haggling skills according to Barclays. 

But residents of Edinburgh and Nottingham are the least confident in their ability to strike a deal, with only 24 per cent and 29 per cent confident in driving down property prices.

‘The key to any property negotiation is to prove you can proceed and, if you can’t, I would suggest you hang back from any property until you can.’

4. Decide what the maximum is that you are prepared to pay and don’t allow yourself to be bullied by the estate agent.

‘Even if you won the lottery last weekend, the fact that you can afford to pay more doesn’t mean that you have to,’ says Pryor.

‘The estate agent’s job is to pick your pocket until you say no, so the sooner you tell them that this is your limit, the quicker they will turn on the seller and force them to come down to your level.’

5. It can be unwise to insult the seller with an outrageously cheeky offer, so it is best to be realistic when offering under the asking price.

‘Typically, about 10-15 per cent under the asking price is an acceptable place to start,’ says Bishop, ‘but there is a danger of offering too low.

‘If you insult the seller with a very low offer, you might find they lose their trust in you as a credible buyer.’

‘You can also alienate the estate agents because, in the future, when you ask to look at another property, they will see you coming and be less responsive or helpful.’

6. Remember, you can re-negotiate until the exchange of contracts.

‘Because of the way we sell homes in England, you can actually re-negotiate or withdraw at any time without penalty before you have exchanged contracts,’ says Pryor.

‘But it is always better to have done all your homework before you get into paying costs or making a legal commitment.’

If any structural issues are picked up in the survey, this might give you a reason to re-negotiate

If any structural issues are picked up in the survey, this might give you a reason to re-negotiate

A common reason why you might want to re-negotiate after having an initial offer accepted is if the building survey throws up costly maintenance issues. 

Bishop adds: ‘If a surveyor comes back and says you will need a new roof in 10 years, then get a quote and re-negotiate.’

7. Finally, don’t get too carried away by the negotiation itself and remember this is about you, your home and your life.

‘Negotiation is a psychological game and some people want to feel like they have won,’ says Bishop.

‘There are some vendors who, no matter what you offer, will want more: so just have the maximum figure in mind that you’re prepared to offer, and don’t allow yourself to get carried away.’

Some links in this article may be affiliate links. If you click on them we may earn a small commission. That helps us fund This Is Money, and keep it free to use. We do not write articles to promote products. We do not allow any commercial relationship to affect our editorial independence.

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Mirrored furniture trend can create the illusion of space in your home

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Mirrored furniture provokes strong emotions. Some see it as the epitome of bad taste, flashy and bling. Others know that mirrors have magic powers.

A mirrored table or cabinet makes a room or a hallway appear more swish and spacious. It’s a trick that bars and restaurants employ to ensure their establishments appear roomier and more inviting — and they can add lustre to your home, too.

Choosing a piece of mirrored furniture also sends out a sign that you are aware of one of the year’s trends — the return of Art Deco, the influential style that emerged in the 1920s. 

Reflections: A mirrored bedside table. The power of the mirror to create an impression has been recognised for centuries

Reflections: A mirrored bedside table. The power of the mirror to create an impression has been recognised for centuries

It blended forms that celebrated modern machinery with decorative elements drawn from Greco-Roman culture and nature. 

The mirror was a favourite material, used on the surfaces of furniture and walls to supply a shimmering silver and gold effect.

Probably the most famous piece of Art Deco architecture is New York’s Chrysler Building. Completed in 1930, its sunburst-patterned stainless steel spire remains one of the key elements of the Manhattan skyline.

Art Deco console tables, drinks trolleys and other items from the era of the building’s construction sell for thousands on auction sites such as 1stdibs underlining the growing appeal of this aesthetic. 

Jamie Watkins, the co-founder of fabric and wallpaper company Divine Savages, explains Art Deco’s allure for a new audience.

‘Art Deco, with its bold geometrical patterns was such an iconic period for design: it’s synonymous with glamour and luxury.’

The resurgent popularity of Art Deco is also based on its practicality: a mirrored piece works with almost any interior, adding interest and depth.

The power of the mirror to create a wow impression has been recognised for centuries. 

Examples of this technique include the round mirror on the wall behind the bride and groom in Jan van Eyck’s 1434 Arnolfini Portrait in the National Gallery. It sends out the message that the couple are discerning — and wealthy.

Cheers: B&M's £25 oval drinks trolley with two mirrored shelves

Cheers: B&M’s £25 oval drinks trolley with two mirrored shelves

The hall of mirrors in the palace of Versailles was designed to be a place of beauty, but also to display the financial resources of Louis XIV, the Sun King. Mirrors were a luxury item until an inexpensive manufacturing process was invented in the 1830s.

In 2022, it is possible to pick up mirrored pieces for under £100. B&M has a £25 oval drinks trolley with two mirrored shelves that would lend an air of Thirties elegance to any gathering. The £94.99 Ellison serving cart (a U.S. term for drinks trolley) from Wayfair has a similar vibe.

If you believe that the right mirrored trolley would save you money on trips to bars, the larger £144.95 gold oval mirrored trolley from Melody Maison could be the thing.

A mirrored cocktail cabinet will dazzle guests. The £1,200 Primrose & Plum champagne and gold cabinet has a Jazz-Age feel.

The £299 Venetian sideboard from Furniture Market, meanwhile, is a more modestly priced way to conjure up the party spirit of the Roaring Twenties.

The show flats of apartment blocks are often equipped with mirrored cocktail cabinets containing bottles of spirits and crystal glasses. This makes buyers dream of dinner parties, with a prelude of aperitifs, but also serves to make the apartment appear even roomier.

A console table in the hall also creates an illusion of space which can be amplified by the addition of a lamp. HomesDirect365 has a range in the style of almost every era including Art Deco, Regency, the 1960s and the 1970s. Prices start at £233.

The bedroom is often the most cramped room in either a house or flat which is why this can be the best place to experiment with mirrored furniture. 

The desire to preserve family harmony is another reason. The other members of your household may prefer the kitchen and living room to be slick and understated, seeing anything mirrored as excessive.

In the bedroom, however, you can indulge your decor fantasies. Habitat has the one-drawer Hepburn bedside table for £76.

Next offers the antique effect Fleur bedside table which costs £225 for the one-drawer version and £275 for the two-drawer version. 

The Fleur is also available as a six-drawer chest for £599 or a £1,150 double wardrobe if you seek to waft around your bedroom channelling your inner 1930s Hollywood screen siren. 

Dunelm’s Venetian mirrored dressing table also offers a chance to live out your dream of silver screen stardom (£449).

If mirrored furniture has brought out your party animal, kindling a passion for Art Deco in every guise, Divine Savages offers Deco Martini wallpaper whose design is based on the geometric forms, with a hidden Martini glass within the print (£150 per roll).

Some of your guests may not be too busy checking out their reflections on the doors of the mirrored cabinet to notice this subtle and witty detail in the wallpaper.

Savings of the week! water jugs… Up to 52% off 

The Sandvig hammered-glass jug from made.com is half-price at £22

The Sandvig hammered-glass jug from made.com is half-price at £22

Sitting outside on a sunny afternoon is already delightful. But it is even more enjoyable if you are sipping on a cool drink or an iced coffee from a generously sized jug, or maybe even a Pimm’s. The arrival of the July sales means bargains abound.

If you prioritise practicality, Ocado’s textured lustre plastic picnic jug has 33 per cent off at £8.

The price of the pleasingly geometric plastic smoky-grey Prism jug from Wayfair is 16 per cent off at £10.10. 

If you would like to feel as if you are in the south of France, John Lewis has the plain glass Arles wicker-wrapped jug. It is reduced from £25 to £12, down 52 per cent.

Wanting something more elegant that you can also use for flowers? The Sandvig hammered-glass jug from made.com is also half-price at £22.

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VGP acquires French logistics development

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VGP NV and VALGO signed an agreement to purchase 32 hectares of land that housed the former Petroplus refining units in Petit-Couronne, near Rouen. This brownfield rehabilitation project is fully in line with VGP’s core expertise and strategy. Thanks to the six years ownership of the site by VALGO and its expertise in asbestos removal, soil and water table decontamination, in-situ waste treatment and development, this area has now become a suitable site for the development of new industries and business activities.

 

On the banks of the river Seine and close to the A13 highway, the 32-hectare area of land offers its future users a highly strategic location. Following the extensive depollution work carried out by VALGO, the site is now ready for redevelopment. VGP expanded into France only a few months ago and is delighted to start its French business activities in the dynamic Rouen Normandy metropolis area, via this major project. In total, around 150,000m² of land are set to be redeveloped to accommodate industrial and logistics projects, with work due to begin in 2023.

 

Jan Van Geet, CEO VGP, said: “VGP is delighted to begin its business activities in France on a site as exceptional as this one, with strong economic and environmental ambitions that are shared by both our partner, VALGO, and the local authorities. As the rehabilitation of brownfield sites is at the heart of our business, this project is a great opportunity for us to deploy our industrial and logistical know-how. The uncertain geopolitical situation and the rise in transport prices mean that companies are increasingly looking for local support to start their business. In this context, we strongly believe in the relevance of our integrated model with a long-term vision. We are now eager to get to work and bring all the expertise of the Group to the project.”

 

Francois Bouche, CEO VALGO, commented: “We are delighted that this huge piece of land has been sold to a major investor with experience in redeveloping brownfields in Europe. However, I would first like to celebrate the work of the men and women who worked so hard to make this colossal project a success. It took more than 1 million hours and over €60m in investment by VALGO to turn the page on over 80 years of refining on this site, which already employs 600 people.”

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Selling your home? Here’s how to make sure it has kerb appeal by sprucing up outside space

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As anyone who has indulged in the brutal ‘swipe left’ culture of internet dating will testify, you don’t often get a second chance to make a first impression. And the same is true when trying to sell your property.

That’s why what lies at the front of your house — be it lawn, gravel or flagstones — can play a major role in making a sale.

Indeed, having a pleasing ‘shop front’ to snag potential buyers scrolling through listings or even walking past outside can offer leverage to boost the asking price, says Colby Short, CEO of estate agent comparison site getagent.co.uk.

Dress to impress: Colourful flower beds transform the look of a cottage in East Lothian, Scotland

Dress to impress: Colourful flower beds transform the look of a cottage in East Lothian, Scotland

‘Homes that offer a front garden carry a 4 per cent property price premium versus those without, and that equates to more than £11,000 in the current market,’ he says.

So what changes can you make to the patch in front of your house to help improve the saleability of the property?

Some alterations are simple, entry-level innovations. For example, even the smallest swatch of grass should be mown and rubbish-free. 

In fact, bins and recycling boxes are often the first thing you see in a front garden, as well as the detritus left by squirrels who have curated bits of dinner from your bags of rubbish. But it’s easy to hide bins away in a box unit.

‘If you’re trying to hide ugly bins, how about building a bin store with a planter on the top, then you can have some gorgeous outdoor succulents and flowering alpines?’ says QVC UK’s gardening expert Michael Perry. 

You can also buy wooden bin stores from outdoor furniture suppliers such as Wayfair (from £125.99).

Meanwhile, hanging baskets outside your front door help to break up a harsh brick wall, says Sean Lade, of Easy Garden Irrigation.

‘Hanging baskets are an excellent choice for adding colour and scent to your front garden and soften the front of your house. They should be installed at eye level —about 5 ft off the ground.’

Hanging baskets add colour and scent to a front garden and soften the front of a house

Hanging baskets add colour and scent to a front garden and soften the front of a house

And think about replacing tired fencing or dilapidated brick walls with natural borders, such as Boxwood hedging, which will add visual interest and is also easy to prune throughout the year.

‘If you prefer a cottage garden appearance, then why not train climbing plants to create natural archways around your front door, porch or gate?’ says Deborah Cobb, product manager at builders’ merchants MKM.

‘Raised flower beds are also a clever way to add some natural foliage. If you fill them with evergreen shrubs, then they are an easy-to-look-after and low-maintenance option that will look good all year round.’

In terms of what plants to go for, Nicola Bird, founder of seed subscription service The Floral Project, suggests some annual flowers are perfect for planting at the front of your house if you’re looking to sell. 

‘They include varieties such as cosmos, phlox, zinnias and sweet peas — not only to bring a bright splash of colour to your front garden, but also serve as a great conversation starter with your potential buyers.’

Even if you don’t have a patch of grass in front of your home, there are other fundamentals which will help with the sale, says Jonathan Rolande, professional property buyer at housebuyfast.co.uk.

This includes jet-washing your path. And just before a visit from potential buyers, remove any vehicles, where possible, to help to create an impression of space.

‘Clean the windows, frames and front doors — and clean the house number,’ he says. ‘If the garden is mostly given over to parking, soften the look with pots and planters filled with bright flowers and attractive shrubs.’

 You may think your garden gnomes are cute, but to a prospective buyer, they can be just plain creepy

He adds that if you don’t have a lawn, terracotta planters on the front sills look great with fragrant plants such as lavender and rosemary appealing to the sense of smell, too.

If your front garden is really small, use decorative gravel such as pea shingle or slate chippings, suggests Thomas Goodman, property expert at homeowner and tradesman connection website myjobquote.co.uk.

‘This will give you an attractive, low-maintenance base for topping with a few nice plant pots.

‘Fix anything that’s broken, including gates, fences and walls. These detract from any nice planting and give the impression of a home that’s not properly maintained and is going to need work.’

Colby Short says some items in your garden should be permanently jettisoned to improve the chances of a sale.

‘You may think your garden gnomes are cute, but to a prospective buyer, they can be just plain creepy. The same goes for any large statues or display items, particularly if they are of a political, religious or risque nature.

‘When it comes to potential buyers, you want to present a blank canvas. But that doesn’t mean this canvas can’t look good and add appeal in its own right.’

On the market… with kerb appeal 

Buckinghamshire: This four bedroom semi-detached cottage is on the edge of Denham Village. The bedrooms are spacious overlooking front and rear gardens. Struttandparker.com, 01753 481 781, £800,000

Buckinghamshire: This four bedroom semi-detached cottage is on the edge of Denham Village. The bedrooms are spacious overlooking front and rear gardens. Struttandparker.com, 01753 481 781, £800,000

Suffolk: There are four bedrooms in this detached house in Old Newton. The property dates from the 16th century and has a thatched roof and mature gardens. Fineandcountry.com, 01379 646 020. £1.2m

Suffolk: There are four bedrooms in this detached house in Old Newton. The property dates from the 16th century and has a thatched roof and mature gardens. Fineandcountry.com, 01379 646 020. £1.2m

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