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How privacy-driven innovation can eliminate data waste

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Truata’s Michael Ingrassia discusses how companies can use data in responsible ways without reducing its efficiency or creating excessive data waste.

There’s no denying the commercial benefits of leveraging the untapped potential of data. It has been ringing in the ears of executives since data was first hailed as the fuel of the future.

But with both consumers and regulators putting companies under increasing pressure to prove that they are powering their data use in responsible ways, a privacy airlock is now preventing that data from flowing efficiently, if even at all, through their commercial pipes.

How much data are you actually wasting?

Addressing the inherent complexities of data-driven transformation­ – harnessing the right tech, tools and people who can extrapolate valuable insights from data – requires expensive investment. But in addition, the fear of stepping out of line with regulators, or tarnishing brand value with consumers, is also causing costly repercussions for companies – some of which are obvious, while others are more pernicious.

In particular, the new wave of analysis paralysis enveloping organisations in our increasingly privacy-centric world is leading to vast amounts of data waste, thereby stifling growth in an economy where the ability to leverage advanced analytics will be a key differentiator between the businesses that struggle to survive versus those that thrive in industry 4.0.

From too liberal to too conservative

Data waste is not a new phenomenon. Initially, the volumes of data that companies were accumulating were not being put to work. Why? Because data was a new asset that required new knowledge and new tools.

However, as organisations began to understand how data could be leveraged to improve organisational efficiency and consumer experience, we entered the era of vast data exploitation which, unfortunately, also gave rise to increasing data misuse.

And that’s when the pendulum started to swing. Consumers became more aware of their digital selves, ‘data for gain’ became a bone of societal contention, and demands for regulatory intervention were eventually met.

However, the crack of the compliance whip through enhanced regulations and enforcement, while effectively introducing much-needed discipline to data handlers, has resulted in collateral damage as well. It has led many organisations to feel forced into over-rotating towards treating their data as a potential liability rather than a potential asset to drive growth.

The data advancements that propelled so many businesses forward now, ironically, hold them back. Only this time it is the fear of how to mitigate a tangible risk, rather than ignorance as to how to exploit an intangible asset, that is leading to mass data waste.

Rules alone will not work

Data analytics is at an inflection point and companies are at a crossroads as they assess several competing factors, none of which can be ignored: commercial value, consumer trust, regulatory compliance and business strategy. The seeming irreconcilability of these factors leads to paralysis, where no decisions are made due to fear of a misstep.

In order to break this logjam and drive data-based innovation forward, there needs to be a systematic rethink around the way we position data privacy. The conversation can no longer be focused solely on following the rules and regulations that governments have imposed.

Of course, satisfying regulatory obligations needs to be done, but that cannot become the alpha and the omega of the analysis. It’s too restrictive of a narrative. We need to instead be honest and embrace the fact that rules alone won’t help businesses to overcome the everyday obstacles that stand in their immediate way.

To break free from the data waste causing analysis paralysis that many organisations currently find themselves locked in, they need to learn from the most sophisticated companies when it comes to data analytics. These data innovation-led companies are embracing privacy-enhancing technologies (PETs) to address their two-pronged problem: how to get the value they need from their data and address data privacy concerns at the same time.

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This tech-led approach also requires that governments, knowing that the necessary tools are now emerging to facilitate change, support a positive positioning and drive marketplace incentives that guide a conversation around responsible data practices that foster innovation, rather than limiting it.

It’s time for technology to be leaned on as the solution to the problem rather than being cast aside as the enabler of the trust crisis that now exists.

Encouraging responsible innovation with PETs

Rather than incessantly pushing the regulatory rules of play when it comes to data, we can collectively encourage responsible innovation through the use of PETs.

Shifting the negative narrative to one of empowerment will assist with triggering a movement of change that offers organisations a way out of the privacy prison in which they have unwittingly confined themselves. This offers a practical approach to unlocking data and supports a solution that will enable us to both overcome the trust crisis and fuel the trust economy.

By embracing privacy-enhancing technologies that can measure and mitigate privacy risk, businesses can confidently conduct analytics on their data without having to worry about consumer or regulatory backlash.

In addition to this, since PETs are intentionally designed to unlock value and protect privacy, they offer businesses both a safety blanket and a door to new opportunities. And because PETs are becoming more sophisticated and attuned to different use cases, they enable companies to understand the return-on-investment on the early adoption of a privacy-centric business strategy.

Permissionless innovation can still exist

The success of the modern tech economy was powered by the principle of permissionless innovation, which asserts that innovation thrives in a lawless space – cyberspace – where there are no regulatory constraints.

But the idea that innovation and data responsibility are mutually exclusive is a canard, as PETs increasingly and convincingly demonstrate that lawful innovation doesn’t need to be heckled as oxymoronic.

Today, the power imbalance that once favoured the corporations tilts towards the consumers, which means that Mark Zuckerburg’s “move fast and break things” era is over – especially if the thing being broken is consumer trust. Companies that are seeking lucrative, long-term success built around loyalty need to evolve with a privacy mindset.

Now that we have reached an era where we understand how technology can impact people, we can adapt, as humans always have, to new ways of thinking and working. By placing people at the heart of strategy and harnessing technology that protects their privacy, businesses can continue to drive innovation without compromising on consumer trust – and that is a business philosophy that is “sustainable for the long-term”.

Ultimately, harnessing the power of PETs will not only help companies to relieve the regulatory and consumer pressures that are restricting their data flow, but it will also ensure that the full potential of their data can be leveraged in a responsible way to fuel tomorrow’s growth strategy.

By Michael Ingrassia

Michael Ingrassia is president and general counsel at Dublin-based data anonymisation and analytics company Truata.

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Johnson & Johnson Ireland moves to 100pc renewable electricity

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The move comes following a power purchase agreement between Johnson & Johnson and Ørsted, which has windfarm sites in Clare and Kerry.

Johnson & Johnson has revealed plans to move to 100pc renewable electricity across its Irish operations.

The company has entered into an eight-year corporate power purchase agreement in Ireland with Danish company Ørsted. The agreement will help to ensure that the company’s entire Irish operations will be powered by electricity from 100pc renewable sources from now on.

Ørsted will supply the company with more than 1TWh of renewable energy during this period from two windfarms located in Kerry and Clare. The agreement will also help Ørsted as it invests in its strategy to construct more renewable generation in the future.

Taoiseach Micheál Martin, TD, praised the move in the context of Ireland’s climate action plans.

“Johnson & Johnson has embraced its environmental responsibilities globally, but also here in Ireland, and this agreement will help the company to achieve its wider climate goals. We are at a crucial point in the global fight against climate change and initiatives like this should become the benchmark for all companies to aspire to,” he said.

Towards net zero

Last year, Johnson & Johnson’s worldwide VP of environmental health, safety and sustainability, Paulette Frank, spoke at Silicon Republic’s Future Human event about the company’s “bold” climate goals. From her base in the US, Frank told attendees of the virtual event that her colleagues viewed the pandemic as “inspiration to propel” its climate action “further faster.”

Sourcing electricity from 100pc renewable sources is a goal the company set to achieve by 2025. By 2030, it wants to achieve carbon neutrality in its global operations.

John Lynch, plant leader at Johnson & Johnson Vision Care Ireland, said the company was proud to have met its targets in its Irish operations.

“Across our 10 sites and workforce of more than 5,000 here in Ireland, we are committed to supporting Johnson & Johnson’s climate action goals. In the last decade we have invested more than €60m in over 80 carbon footprint reduction projects.

“Today is a major landmark on our journey in Ireland to achieve net zero carbon emissions by 2030 and underlines our commitment to ensuring a better, healthier world.”

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‘At once intolerable and addictive’: five wellbeing courses and apps, road-tested | Health & wellbeing

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Australians are the world’s biggest consumers of health and wellness apps, punching well above our per capita weight in our quest for peak physical and mental condition, according to research from telecommunications company Uswitch. In recent years we have also been making them – with everyone from fitness influencers to mental health advocacy groups launching digital products.

I’m partial to a bit of mobile-based movement and mindfulness myself, but I have a complex relationship with wellness. While I love green juices, pilates and my “ness” being “well”, I can’t abide many contemporary uses of the word. In the diet, fitness, fashion and other industries, “wellness” can feel like a barely repackaged “weight loss”, while “healthy” has replaced “slim” as companies respond superficially to the body positivity movement without really changing their ways.

Despite wholesome beginnings in the 1950s, wellness is often framed as a goal for the financially and genetically privileged – and don’t get me started on the pseudoscience.

So I choose cautious cynicism when engaging with wellness and wellbeing products – but I’ve also been alone in my house for the greater part of two years, so I’ll try pretty much anything.

Sweat

Cost: $19.99 a month

Screen shot of the Sweat app from Kayla Itsines.

Sweat is a women’s health app co-founded by Australian fitness influencer Kayla Itsines, who boasts a worldwide social media following of more than 40 million. It offers over 30 programs for training at home or the gym, including high-intensity interval training (Hiit), low-intensity training, yoga and barre.

I did sessions from the PWR Zero Equipment program and it was all easy to follow and very doable. Audio and written instructions and onscreen demonstrations are clear, and self-accountability is super easy. It’s perfect for lockdown and for busy people cramming in exercise wherever and whenever they can. Plus, I can report that burpees are still the merciless work of Satan herself.

Itsines has created an app that exists in the wellness space with little of the self-congratulatory, quasi-spiritual hoopla other influencers lean so heavily into. Sweat isn’t pretending to be something it’s not. It’s a workout app, you do workouts on it. Yes, there are recipes and lifestyle tips but they aren’t offered as miracle pathways to a higher plane of being.

Is it my preferred mode of exercise? No. But it’s convenient and flexible and I can see myself using it when I travel. If that’s a thing that ever happens again.

Worry Time

Cost: Free

ReachOut’s WorryTime app
ReachOut’s WorryTime app. Photograph: Reach Out

ReachOut’s WorryTime is an anxiety management app from the online youth mental health service that uses cognitive behavioural therapy (CBT) techniques to disrupt and manage repetitive thinking.

I am by no definition a youth, but I have mild anxiety and WorryTime’s methodology appealed to me. You nominate a daily time to do all your worrying and when you feel anxious, you note why in the app; every day at the designated time, you worry about what’s still plaguing you and delete what’s not. Easy!

I used WorryTime diligently for a while, noting my fears, my troubles and doubts and reassessing them every 24 hours. All was going well until I got busy with work, stressed about work and scared I’d stop getting work. Where the app had been a welcome task, it became a bugbear.

I was trying not to think about things that made me anxious and knowing the app contained a list of them created a classic avoidance paradigm. I skipped a day. And the next day. And the day after that. Soon the WorryTime alarm was causing me the very anxiety it was engaged to minimise. After a few weeks of this mental chicken-egg dance, I deleted the app. I may have been in the foetal position at the time.

I’m not advocating against WorryTime. It could be a great tool for others. There are no one-size-fits-all mental health salves. It would be nice if there were though.

Bibliotherapy with State Library Victoria

Cost: Free

Dr Susan McLaine, host of State Library Victoria’s Bibliotherapy podcast
Dr Susan McLaine, host of State Library Victoria’s Bibliotherapy podcast. Photograph: Supplied

My favourite discovery from this whole exercise is bibliotherapy or book therapy, an age-old practice that uses literature to support better mental health and wellbeing. Basically, you read or are read aloud a prescribed text, specifically chosen to raise questions, uncover truths and encourage healing. It’s also fun to say.

In response to the pandemic, a new podcast called Bibliotherapy with State Library Victoria was launched. Hosted by bibliotherapy practitioner Dr Susan McLaine, it offers to help people “stay calmer in this fragile time”. In each episode, McLaine reads a short story and a poem and poses questions for listeners. Texts range from emerging and obscure writers to Tolstoy, Donne and Kipling.

I love this podcast. There’s something so intimate and soothing about being read to, no doubt embedded in childhood nostalgia. McLaine’s voice takes some getting used to, though to be fair I find this with most podcast hosts, but her choice of texts is excellent and she reads everything slowly and deliberately, “savouring every word and offering space between words”. It’s the closest thing to a hug I’ve had in months.

The only bad thing about it is that there are only two short seasons. After a brief search for similarly soporific, story-based podcasts and apps, I found the excellent Dreamy podcast, a collection of beautiful sleep stories by First Nations storytellers like Jazz Money and Aurora Liddle-Christie. Bringing tens of thousands of years of oral tradition into the digital world, Dreamy is “helping people of all walks of life to quiet their minds, drift into dreams, and disconnect from their devices”.

I also found Sleep Stories on the Calm app ($14.99 a month). It’s full of grown-up tales and mindful nonsense to soothe or bore you into slumber. There are even equally terrible and amazing celebrity cameos: Matthew McConaughey, Cillian Murphy and the hot duke from Bridgerton will read to you like you’re a child. Last night Harry Styles read me the worst poem I’ve ever heard – for 40 minutes. Five stars. Would listen again.

The Resilience Project

Price: $4.49 one time fee

The Resilience Project Wellbeing App.
Photograph: Supplied

The Resilience Project app is a “daily wellbeing journal” for all ages from a Melbourne-based organisation of the same name, providing evidence-based mental health strategies and “sharing the benefits of gratitude, empathy and mindfulness” to schools, sports clubs and businesses.

Users are encouraged to log on every day, note how they feel, record who or what they’re grateful for, perform acts of kindness and do a short guided meditation. This nice daily ritual only takes a few minutes but proves a small antidote to the current news cycle.

I don’t see myself using it long-term, because of repetitiveness and the world’s shortest attention span, but during this lockdown I’ve appreciated the nightly reminder to acknowledge my blessings and privilege and to reach out to friends.

Though it can’t do the heavy lifting where mental health is concerned, I’ll put it in my arsenal of chronic depression coping mechanisms, and try to use it in bad times. It won’t soothe what only drugs and Great British Bake Off can, but it might provide a few minutes respite.

The Class

Cost: $40 a month

The Class Digital Studio is a mat-based exercise program, with elements of yoga, pilates, cardio, free-style dance, expansion, and release.
The Class Digital Studio is a mat-based exercise program, with elements of yoga, pilates, cardio, free-style dance, expansion, and release. Photograph: The Class Digital Studio

The Class is an American exercise methodology-slash-mindfulness practice with semi-cult vibes, taught by a host of ridiculously hot and relentlessly cool twentysomethings who can pull off white Lycra and blend in on a Girls set.

In fortuitous timing, founder Taryn Toomey launched online classes in late 2019, taking the Class into locked down homes around the world from 2020. Australians can access a wide selection of on-demand and live online classes, and there’s even an Australian teacher. Timezone differences narrow live options quite a bit, but most live classes become on-demand classes, so it doesn’t really matter.

Frequented by celebrities including Alicia Keys, Naomi Watts and Emma Stone, the Class is a mat-based, music-driven “cathartic workout experience” designed to “strengthen the body and balance the mind”. It’s yoga meets Les Mills meets clubbing. Movements are simple, repetition is key and loud exhales are encouraged. You may do squats for a whole song, free dance for another and star jumps for the next. In between, there’s stillness.

Teachers speak a kind of motivational psychobabble that is at once intolerable and addictive. It verges on the spiritual and flirts with cultural appropriation but remains just secular enough that I don’t turn it off. “Be in your power”; “You are enough”; “Softness is your birthright” and so on. Many teachers end their sessions with “I love you” which I somehow don’t hate.

At first, I struggled to put aside my prejudices against self-indulgent, pseudo-mystical wellness fads and find peace with beautiful women telling me to accept myself while making me do burpees. But the more I did it, the more I was able to just let go and roll with the theatre. Plus, it’s actually a very good workout.

I am now willingly paying for the Class. Let’s never speak of this again. I love you.

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NFTs not annoying enough? Now they come with wallet-emptying malware • The Register

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In brief Whether or not non-fungible tokens are a flash in the pan or forever, malware operators have been keen to weaponise the technology.

An investigation was triggered after a number of cryptowallets belonging to customers of the largest NFT exchange OpenSea got mysteriously emptied. Researchers at security shop Check Point found a nasty form of NFT was in circulation, one that came with its own malware package.

People were receiving free NFTs from an unknown benefactor, but when they accepted the gift the attackers got access to their wallet information in OpenSea’s storage systems. The code generated a pop-up, that if clicked, allowed wallets to be emptied.

After disclosing the issue Opensea had a fix sorted within an hour – we wish others took such prompt action – and the platform appears to be secured. But beware of “free” gifts, particularly where money is involved.

Crime doesn’t pay? really?

A US Treasury report has said that in the last three years ransomware operators using over 60 different variants have siphoned off $5.3bn in Bitcoin payments.

The Financial Crimes Enforcement Network report [PDF], first spotted by The Record, said that the ransoms taken in the the first six months of this year amounted to $590m, up from $416m for 2020, and the problem is getting worse, according to ten years of 2,184 Suspicious Activity Reports (SARs) analysed by the agency.

“If current trends continue, SARs filed in 2021 are projected to have a higher ransomware-related transaction value than SARs filed in the previous 10 years combined, which would represent a continuing trend of substantial increases in reported year-over-year ransomware activity,” the Treasury team warned.

Arming robots with sniper rifles, not worrying at all

US-based Ghost Robotics showed off an unusual new gadget this week at a meeting of the Association of the United States Army – a sniper rifle robot.

The robotics firm already has unarmed robot dogs acting as sentries at Tyndall Air Force Base but mounted a 6.5mm sniper rifle with a range of up to 1,200 meters (3937 feet) with both day and night vision cameras. The manufacturers were at pains to point out that this is not autonomous in any way and a human always controls the trigger, the robot just gets into position to keep its human operator safe.

The robot caused something of a storm, and Ghost Robotics CEO Jiren Parikh attributed this to the emotional connection robot dogs evoke and decades of movies about killer robots.

US warns critical water systems under attack

American online watchdogs at the Cybersecurity and Infrastructure Security Agency has issued a security advisory following a spate of attacks against water and waste management facilities.

Since 2019 CISA said it had recorded five attacks against water systems, mostly ransomware but also aa former employee at Kansas-based water company who tried to tamper with drink water quality using credentials that should have been revoked when they left the biz.

For ransomware operators such businesses are tempting targets. Since water is such an essential service, it’s no-doubt thought that they’d be more likely to pay up rather than cause widespread disruption and panic.

Ukrainian cops cuff botnet suspect

The Security Service of Ukraine announced this week that they had arrested a man accused of running a massive botnet and charging for its use.

The man, a resident of Ivano-Frankivsk region in the west of the country, is said to have been running a botnet made up of over 100,000 infected systems. His opsec wasn’t great, he used telegram to tout for customers and, police say, made use of “electronic payment systems banned in Ukraine.”

A search of the suspect’s premises revealed computer equipment used to operate the botnet, and data stolen from botnet participants. Police say the suspect was also a representative of legitimate Russian payment service Webmoney, which is however under sanctions from the Ukrainian government.

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