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Fast food: the new wave of delivery services bringing groceries in minutes | Couriers/delivery industry

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Cheap groceries, free delivery, on your the doorstep in 10 to 20 minutes. Fast-track grocery services have sprung up like weeds during the pandemic with players pulling out all the stops to tempt in shoppers.

At least seven key players are vying for dominance in the UK. Most are currently focused on London, with only Weezy, Fancy and Gorillas venturing outside the capital so far. But all the major players, who also include Getir, Dija, Zapp and Jiffy, are planning to expand into new cities this year with Manchester, Birmingham, Bristol and beyond in their sights.

Jiffy and Getir are both aiming to open more than 90 hubs across the country with Dija is aiming for every major city by the end of the year.

Gorillas - the on demand grocery delivery service.
Gorillas – the on demand grocery delivery service. Photograph: Paleworks/Gorillas

Expansion is being pumped up by $14bn (£9.8bn) of investment into this hot new market globally since the beginning of the pandemic, according to financial industry analysts PitchBook. Getir’s latest funding round valued the Turkish company at $2.6bn, Gorillas has splashed out on a major television advertising campaign.

Online supermarket orders and deliveries may now be an ordinary part of many families’ lives, accounting for about 14% of the entire grocery market. But these new “quick commerce” players are gunning for the corner shop, aiming to make ordering a pint of milk, a bottle of wine and some crisps via your phone as natural as a turning to Spotify or Netflix.

Regular Getir user Steve Thomas, 41, in Hackney, east London, says he uses the app to buy specialist beers such as Beavertown and Brewdog as, with the current offer of free delivery, he can get them cheaper via the app than popping to a convenience store or via services such as Deliveroo or Uber Eats.

“Prices are extremely reasonable,” he says. “It’s great if you are watching the football or a few friends pop round.”

Gorillas staff pack orders.
Gorillas staff pack orders. Photograph: PALEWORKS/Gorillas

The apps may appear similar to Ocado’s Zoom or Sainsbury’s Chop Chop, which both offer grocery deliveries in under an hour, or buying groceries from Waitrose, the Co-op or Aldi via Deliveroo. Their point of difference is a faster and, arguably, more reliable service using “dark stores” – small very local distribution centres.

They stock no more than about 4,000 different items, 10 to 15 times fewer than a typical supermarket, but can target ranges to suit local shoppers and are far less likely to make substitutions because they know exactly what is in stock. Some, notably Weezy and Gorillas, supplement their offer with products from local specialists such as bakers or pizza makers. Delivery charges can be lower too: Weezy charges £2.95, others as little as 99p.

Shoppers range from students to harried parents stuck at home with kids, to young professionals wanting a quick meal after work or dinner party hosts in a last-minute panic over a forgotten ingredient.

Unlike takeaway food delivery firms, nearly all the grocery businesses employ their riders directly, paying by the hour, and providing them with electric bikes or electric mopeds.

“You can’t offer consistency and wow customers every time by sending gig riders into stores,” says Steve O’Hear at Zapp. Couriers delivering from shops cannot be sure if goods are in stock and will always take longer to deliver, he claims.

Groceries processed and delivered by online supermarket Weezy in London.
Groceries processed and delivered by online supermarket Weezy in London. Photograph: Toby Melville/Reuters

These start-ups only account for a tiny slice of the spend via takeaway delivery apps such as Deliveroo – less than 0.4%, according to analysts at Kantar. However, they are rapidly expanding. Some estimates suggest they could eventually account for up to half the UK’s online grocery market – currently valued at almost £18bn.

Getir, the most established of the European quick-commerce groups, has signed up 3.9m new shoppers so far this year on Android phones, according analysts at App Radar.

Weezy co-founder Alec Dent says growth, initially spurred by stay-at-home orders, has continued as lockdowns eased.

“If anything we see growth picking up. People are now used to ordering online for a big weekly shop but don’t want the constraint of [waiting in for it if they are not working from home].”

The phenomenon is international. In Moscow, 30% of its online grocery market is already taken up by quick commerce. Jiffy co-founder Vladimir Kholyaznikov, who previously worked on Russian food delivery service Foodza, believes it will be a “significant part of the market”. He adds: “Nobody can win this alone. There will be multiple successful companies.”

Eleanor Cooke, a lawyer in Battersea, south London, who now uses Weezy three or four times a week, says the app has become a habit after signing up for a money-off deal. “It has been a gamechanger. I started using it for snacks, crisps and a bottle of wine. I’ve been using it for six months and its just grown and grown.”

However, one supermarket boss expressed sceptism that quick-commerce could grab as much as half of the online market. “People who want to raise money for their brilliant idea need predictions like that,” he said.

“It sounds like an urban offer and not for the suburban family.”

Urban or suburban, many more families will be getting a chance to judge if it’s for them this year.

UK fast-track grocery courier Getir.
UK fast-track grocery courier Getir. Photograph: Getir

Runners and Riders

Dija

Launched in March 2021 by former Deliveroo executives, Dija raised $20m of seed funding in December. It is currently operating in London, Paris and Madrid, opens in Cambridge on Monday after buying local operator Genie, and plans to enter all major UK cities by the end of this year, including Manchester, Birmingham, Bristol and Edinburgh.

Stocks 4,000 different products delivered within 10 minutes for a 99p fee.

Fancy

Launched January 2020, Fancy was bought by US operator GoPuff in May 2021. GoPuff is now valued at $8.9bn after raising $3.9bn in October last year. Currently making deliveries in Newcastle, Leeds, Liverpool, Manchester, Bristol, and Birmingham , with planned openings in London, Sheffield, and Nottingham, among others, in coming months.

Choice of more than 1,000 products which can be delivered within 30 minutes for £2 fee.

Getir

Founded in Turkey in 2015, where it already serves 25 cities, Getir launched in the UK in February this year. It already has 25 dark stores , in the capital, and is opening in Birmingham and Manchester in the coming months. Within a year, it hopes to have reached 15-20 UK cities including Bristol, Liverpool and Glasgow. The company raised $300m in March in a deal valuing it at $2.6bn, just two months after raising $128m.

A choice of 1,500 items in 15 minutes. Delivery is currently free, £1.99 fee in future.

Gorillas

Founded last spring in Berlin by Kağan Sümer and Jörg Kattner, Gorillas launched in the UK in March this year. It serves London and Manchester , and is already advertising for staff in Bristol, Cambridge, Nottingham and Southampton. The company raised $290m in March valuing it at more than $1bn.

With over 2000 products, Gorillas delivers within 10 mins for charge of £1.80.

Jiffy

Jiffy’s co-founder Vladimir Kholyaznikov ran a similar start-up in Moscow before launching Jiffy in London in April 2021. The company is planning up to 100 dark stores in London and other cities this year. It raised £2.6m in seed funding in March.

Holds more than 1,200 items, delivers within 10 to 15 minutes and free first month then £1.99

Weezy

Already serving London, Manchester and Brighton, with plans to be in other major cities including Birmingham and Edinburgh by the end of the year, Weezy launched in July 2020. Co-founder Alec Dent previously worked at ride sharing app BlaBlaCar, and the firm raised $20m in January 2021.

Delivers up to 2,000 products within 15 minutes for £2.95 charge.

Zapp

Launched in London last summer by a team including former managers from Amazon and the Nigerian online grocer Jumia, Zapp is currently recruiting in Manchester. It raised new funds in March taking total backing to $100m since launch.

A range of 1,000 products, within 20 minutes for £1.99 fee.

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Pushing Buttons: Happy 50th birthday to Atari, whose simple games gave us so much | Games

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Welcome to Pushing Buttons, the Guardian’s gaming newsletter. If you’d like to receive it in your inbox every week, just pop your email in below – and check your inbox (and spam) for the confirmation email.

Sign up for Pushing Buttons, our weekly guide to what’s going on in video games.

This week marks a truly important video game anniversary: it is 50 years since Nolan Bushnell and Ted Dabney incorporated Atari Inc, the company that laid the foundations for the video games industry. There have been many appraisals of the company and its landmark achievements in the games press over the past few days – from the arrival of a Pong machine in Andy Capp’s Tavern in Sunnyvale, California, in 1972, through classic titles such as Breakout, Asteroids and Missile Commands, to the iconic home consoles. So many moments of creative genius, so many genres, concepts and conventions bursting into existence at the hands of scruffy engineers and designers such as Ed Logg, Larry Kaplan and Dona Bailey.

But one element that often gets overlooked in these nostalgic reveries is the way in which Atari taught the first generation of electronic gamers how to think symbolically. With two rectangles and a square, Pong invited us to visualise tennis, while Night Driver’s series of moving rectangles convinced us we were driving a car. Some will point to the 1972 console the Magnavox Odyssey as the originator of these concepts, but it was Atari putting them in arcade machines – and later consoles –all over the world.

It was also Atari that generated a whole universe around its simple games. Through beautiful cabinet designs, expert use of iconography and graphic design, and the gorgeous illustrations on its Atari VCS cartridges, the company sought to simulate the imagination of players before they even held the controller. The boxes for titles such as Berzerk and Defender, all highly abstract and visually simple games, were alive with drama; they showed human characters, explosions and colours that were impossible to achieve on screen at the time, quietly providing players with the imaginative tools they needed to become immersed. Would we have cared so much about the fate of the lifeless rock at the base of the screen in Missile Command if it hadn’t been for George Opperman’s package art? The tense commander at his desk, the explosions, the missiles seemingly scorching out of the box itself …

It was George Opperman who also designed Atari’s now legendary logo, consisting of three simple lines, the two exterior shafts curving inwards toward the peak. Over the years Opperman claimed many influences for his design – Mount Fuji, Japanese alphabet symbols, Pong itself – personally, I’ve always viewed it as a spaceship. But it’s how the image seems to sum up the excitement and futuristic promise of the company that really matters. When we see the logo flash briefly on the screen in Ridley Scott’s Blade Runner, it’s a quick visual signifier that this is a highly technological landscape. It fits in perfectly with a world of androids and flying cars.

Nolan Bushnell saw how video games could naturally bleed from the screen into real space, meat space. During the 1970s, the industry started in pubs and taverns, then moved into arcades and eventually the home, and they had effects on all of them: they changed behaviours and got written into our lives in subtle ways. His introduction of the Chuck E Cheese pizza restaurant chain, which combined family eating with a video game arcade, brilliantly monetised the ways that games, although graphically simple, had worked their way from the TV screen to dinner table conversation. We laugh about how the original VCS console had wood panelling, but this was a deliberate attempt to ape the aesthetics of the 1970s living room, with its wooden furniture, TV and stereo cabinets. Atari understood that assimilation would be a vital element of success.

Even now, in this age of near photorealism, video games rely on the kind of abstractions that Atari perfected. The heart symbols to denote the number of lives we have left; the heavy use of icons and exterior narratives; the endless references to familiar cinema tropes. We saw Atari being played on TV shows and films, we saw Atari in comics. While its games were still being drawn with two sprites each a single byte in size, the iconography of Atari was out there in the world. It’s something Nintendo would learn from, and later Sony, with its cultural melting pot of a console: the PlayStation. Atari was a myth maker too: from the Easter egg hidden in Adventure to the buried copies of E.T. in the California desert, the company itself became a source of digital folklore that took on meanings beyond anything portrayed on your TV.

50 years ago, Atari began to show us that games exist in a strange liminal space between the screen and the brain, and they are constantly able to escape. The dots on the screen are only ever part of the picture, and the picture never stops moving.

What to play

This week we recommend the knockout Capcom Fighting Collection.
This week we recommend the knockout Capcom Fighting Collection. Photograph: Capcom

While we’re in a nostalgic mood, I’m really enjoying Capcom Fighting Collection. You’d probably expect a dozen famous titles from the Street Fighter series, but that’s already been covered by Street Fighter 30th Anniversary Collection. Instead, we get five games from the spooky, goth-infused Darkstalkers series, the mid-1990s fantasy-themed Red Earth and a bunch of offbeat Street Fighter dalliances including the ridiculously compelling Super Puzzle Fighter II Turbo, which brilliantly combined fighting game dynamics with … Tetris. The games are filled with blistering attacks and truly imaginative character designs, all lovingly updated for the modern era.

Available on: PC, PS4, Switch, Xbox One
Approximate playtime: As long as you want

What to read

  • Eurogamer is running a whole series of features for Pride, including this piece talking to Captain Fluke about being the first openly trans esports commentator and this one on the joy of gay fan faction and mods. Elsewhere, IGN has listed its favourite ever LGBT+ characters in video games.

  • Verge has a really interesting piece on a group of creatives making branded worlds for big companies in Fortnite. Everyone talks about Facebook when referencing the coming era of the metaverse, but I’m pretty sure Fortnite is going to be just as important as an explorable shared space for interconnected worlds – and the advertising potential therein.

  • We also found out this week that Hidetaka Miyazaki, the creative genius behind Dark Souls and Elden Ring, is almost finished on his next project. This is good news for me as, after 225 hours, I’m nearing the end of Elden Ring and would be very happy to slide straight into his next game if possible.

  • If I’ve got you interested in Atari’s design and illustration philosophy, The Art of Atari by Tim Lapetino is a gorgeous book. For a more technical analysis of the company, try Racing the Beam: The Atari Video Computer System by Nick Montfort and Ian Bogost.

What to click

‘A little bit addictive and the right amount hard’: new video game is based on poems of Emily Dickinson

Cannon Arm and the Arcade Quest review – lovable gamers on mission to break record

Fire Emblem Warriors: Three Hopes review – wild battles liven up a familiar anime franchise

Melbourne startup raises $9m for mental wellness game based on tending houseplants

Question block

This week’s question comes from Tim and his daughter Caitlin, and is answered by Keza:

“We got really into Hades over lockdown, loving the ‘it’s the same each time but really different too’ concept as well as the lore and the artwork. Can you recommend a similar game that we could play together?”

Hades is what’s known as a roguelike – one of those games where you have to start again from the beginning each time, but each playthrough throws different challenges at you – and, happily for you both, this genre has been having a moment over the past few years. Hades is a contender for the very best game in this genre, so it’s hard to rival, but here are some others to try.

Dead Cells is a kind of cyberpunk-fantasy action game where you gradually explore a shapeshifting castle; Spelunky 2 has you delving down below the Earth through caves full of amusing hazards, and has a great sense of humour (you can also play co-op); Into the Breach is something a little different, a strategy game where you have to defend the world from hostile invaders, travelling back in time after each failed attempt. And for a story and art style as good as that of Hades with a different gameplay feel, try developer Supergiant’s previous games Pyre, Transistor and Bastion, if you haven’t already.

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China says it has photographed all of Mars from orbit • The Register

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China is claiming that as of Wednesday, its Tianwen-1 Mars orbiter has officially photographed the entire Red Planet. And it’s shown off new photos of the southern polar cap and a volcano to prove it.

“It has acquired the medium-resolution image data covering the whole globe of Mars, with all of its scientific payloads realizing a global survey,” state-sponsored media quoted the China National Space Administration (CNSA) announcing.

Among the images are one of Mount Askra with its crater, shots of the South Pole whose ice sheet is believed to consist of solid carbon dioxide and ice, the seven-kilometer deep Valles Marineris canyon, and the geomorphological characteristics of the rim of the Mund crater.

Mount Askela

Mount Askela. Click to enlarge

Mars South Pole

Mars South Pole. Click to enlarge

Valles Marineris

Valles Marineris. Click to enlarge

Geomorphology of the rim of the Mund Crater

Mund crater. Click to enlarge

Tianwen-1 had been in orbit around Mars for 706 days. The orbiter circled Mars 1,344 times, as of an announcement from CNSA. The space org said Tianwen-1 has completed its scheduled missions.

In conjunction with its rover Zhurong, Tianwen-1 amassed 1,040 gigabytes of raw scientific data through 13 onboard scientific payloads.

The mission has allowed CNSA to observe solar occultation and solar wind together with international observatories – including those in Russia, Germany, Italy, Australia and South Africa – to improve the accuracy of space weather forecasts. Good news for Matt Damon.

CNSA said it will share more scientific data with the international community in due course.

In December, Zhurong and the European Space Agency’s Mars Express spacecraft performed an in-orbit relay communication test to demonstrate it was possible to relay data from Zhurong back to Earth via Mars Express. The demonstration was successful, if a bit complicated – Mars Express had to “listen” for Zhurong since the rover was unable to communicate directly because the frequencies used don’t match.

Even though the mission is officially over, the orbiter and rover are still in working order. The orbiter will stay in orbit and continue its remote sensing and data relay activities while Zhurong will hibernate until weather conditions improve – likely in December. ®

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Collisons join A-list backers of Entrepreneur First’s $158m Series C

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Founded in 2011, Entrepreneur First’s portfolio has grown to more than 500 companies, which together are worth more than $10bn.

London-based scale-up investor Entrepreneur First has raised $158m in a Series C funding round, with backing from some of the world’s biggest tech founders.

The funding round included participation from Stripe co-founders Patrick and John Collison. They were joined by Wise co-founder Taavet Hinrikus (who also launched a new VC fund this week), LinkedIn co-founder Reid Hoffman, WordPress co-founder Matt Mullenweg, Monzo co-founder Tom Blomfield, Nested co-founder and CEO Matt Robinson, and many others.

There was also investment from longstanding institutional backers such as Transpose Platform, Vitruvian Partners, Encore Capital and Isomer Capital.

“It feels right that this round of funding comes from the most successful technology founders of today,” Entrepreneur First CEO Matt Clifford said. “Their support will build their counterparts of tomorrow.”

Founded in 2011, Entrepreneur First describes itself as “the best place in the world to meet your co-founder”. It says the best companies come from co-founding partnerships, but that finding the right person can be hugely challenging.

Entrepreneur First invests in early-stage founder talent. It works to bring people together from all walks of life to help meet potential co-founders, while giving them access to advisers in a three-month programme.

The company currently has 120 employees with offices in London, Toronto, Paris, Berlin, Bangalore and Singapore.

Its portfolio now includes more than 500 companies, which together exceed $10bn in value. These companies include computer vision unicorn Tractable, employment platform Omnipresent and advertising infrastructure platform Permutive.

“We built a way for the world’s most talented people, from all walks of life, to come together to find co-founders and build from scratch,” Clifford said. “Now, that fix has introduced co-founders who wouldn’t have otherwise met, to build companies that wouldn’t have been built.”

Entrepreneur First aims to see the value of companies built from its platform cross $100bn and beyond in the years to come.

“What we do may no longer seem crazy, as it did 10 years ago,” Clifford added. “But we’re just as committed to keep innovating to serve entrepreneurs better – and be the best place in the world to find a co-founder.”

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