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AC/DC wasn’t fair to the designer of the band’s multimillion-dollar logo | Culture

Gerard Huerta was fundamental in the history of AC/DC. Thanks to his work, the legendary rock group has amassed huge sums of money. However, the artist tells EL PAÍS that no member of the band has ever contacted him.

Huerta, 71, designed the group’s logo when he was just 25 years old: the intimidating four letters, split by a lightning bolt. The angular, Prussian typeface has since been used in dozens of brands as a synonym for toughness. According to a study commissioned by RushOrderTees, the most popular music-themed t-shirt of all time is the one that shows the logo that Huerta designed for the Australian band. Below it are names like Queen, Pink Floyd, The Beatles, Bob Marley… or the more current Ariana Grande.

It’s a very lucrative business, without a doubt. But the Los Angeles-born Huerta assures this newspaper that he has never gotten a cent for the thousands of products that were sold with his printed creation, be they key chains, baby clothes, adult underwear, mugs, toy guitars, jackets, or t-shirts.

To know the full story, we have to go back to 1977. “I’d been working for CBS Records for a while and had built a reputation with designs for albums by Ted Nugent or Blue Öyster Cult. Bob Defrin, the creative director of Atlantic Records (AC/DC’s label), followed my work and liked it. So, he hired me to design the group’s logo. When he asked me to do it, I was already established as a freelancer in an apartment in New York,” Huerta recalls, from his studio in Southport, Connecticut.

Cover of the album 'Let There Be Rock', the first to feature the AC/DC logo designed by Gerard Huerta. It is still being used today.
Cover of the album ‘Let There Be Rock’, the first to feature the AC/DC logo designed by Gerard Huerta. It is still being used today.

He explains the creation of the logo: “The shapes of the letters are inspired by the Gutenberg Bible, which is the first printed book. I then gave it a bevel and produced it in straight lines for a more blunt effect.” And those letters came out with a jagged and pointed perimeter. AC/DC’s first albums were released with a thin letter design and a slash in the center. It was in Let There Be Rock (1977), the fourth album by Angus Young’s band, that Huerta’s strong logo emerged. For the next album, Powerage (1978), it was changed to a design that was a mix of Huerta’s and what was on the first albums. “I guess it wasn’t that successful, so they put mine back on for the next albums,” the artist shrugs.

The agreement with Huerta was for a single album, Let There Be Rock, which was an important work in the band’s career, containing songs that they still have in their repertoire today, such as Whole Lotta Rosie, Dog Eat Dog, Hell Ain’t a Bad Place to Be, or the one that gives the album its title. However, the group decided (without consulting Huerta) to continue using the logo. Since 1979, only that one has been printed: Highway To Hell (1979), Back In Black (1980), For Those About To Rock (We Salute You) (1981)… all the way up until the latest one, Power Up (2020). Of the group’s 17 albums, 13 carry Huerta’s design. Nobody from AC/DC’s circle has denied Huerta’s version of events.

The California artist only received payment for the cover of the Let There Be Rock album, as he himself confirms to EL PAÍS. The designer handed in the work, forgot about it and moved on to other projects, including the design of the emblems for Time magazine and later for HBO and Calvin Klein Eternity. The contract also didn’t specify that the design for AC/DC could be printed on t-shirts and marketing products.

Huerta didn’t want to involve lawyers at the time. Today, his perspective is conciliatory. “They paid me a fair price back then and I’ve received many commissions for having produced that work. So it’s paid off, in its own way,” he notes. Asked how much he charged for the design, he responds: “I never talk about fees.”

The designer of the AC/DC logo, Gerard Huerta, in a photograph provided by the creator.
The designer of the AC/DC logo, Gerard Huerta, in a photograph provided by the creator.

In his book The Young: The Brothers Who Built AC/DC (2013), British writer and journalist Jesse Fink describes this episode: “For being a man who has contributed such an important element to AC/DC as a brand, and who could therefore be considered as someone who notably helped [the band] make a fortune with commercial promotion, you’d think Huerta would receive royalties, especially when the logo was designed for an album and not something AC/DC would use in perpetuity. But no, [he doesn’t].”

The designer points out the keys to a good logo: “It should be simple and adjusted to what the company or person represents. And this is very important: it must be well exposed. You can have the best design, but if no one sees it, it’s of little use.” Huerta is still active and working on assignments from large and small companies. “I like to think that I always do the best job I can for a client, as I believe you’re only as good as the last job you did. But I think the exposure of AC/DC’s work has probably given me a higher place in [the world of] design than I should have,” he explains modestly.

Although he doesn’t listen to the songs put out by Angus Young and company (“I prefer music from the 1960s and 1970s; I’m a big fan of The Wrecking Crew, a collective of musicians who played on many recordings from that era”), the artist is aware of what the Australian band is up to. AC/DC is currently on a European tour.

“Well, like all the bands from that era that are still playing, they’ve really become a cover band, since few of the original members remain. The same thing happens with Foreigner, The Rolling Stones, The Beach Boys… even The Eagles have only one original member left.” He pauses before clarifying that, in his opinion, “the result is still quite good, since the quality of the musicians who have replaced the originals is exceptional.” He’s a good guy, Gerard Huerta.

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Assessing Property Size: What Square Footage Can You Get With The Average UK House Price In Your Area?

Assessing Property Size In The UK

In the United Kingdom, there is a prevailing tendency to gauge the size of residences based on the number of bedrooms rather than square footage. In fact, research indicates that three out of five individuals are unaware of the square footage of their property.

However, a comprehensive analysis conducted by Savills reveals significant variations in property sizes throughout the country. For instance, with the average property price standing at £340,837, this amount would typically afford a studio flat spanning 551 square feet in London, according to the prominent estate agency.

Conversely, in the North East region, the same sum would secure a spacious five-bedroom house measuring 1,955 square feet, nearly four times the size of a comparable property in London.

Best value: Heading to the North East of England is where buyers will get the most from their money

In Scotland, the median house price equates to a sizable investment capable of procuring a generous four-bedroom residence spanning 1,743 square feet. Conversely, in Wales, Yorkshire & The Humber, and the North West, this sum affords a slightly smaller four-bedroom dwelling of approximately 1,500 square feet, while in the East and West Midlands, it accommodates a 1,300 square foot home. In stark contrast, within the South West, £340,837 secures a modest 1,000 square foot property, and in the East, an even more confined 928 square feet.

London presents the most challenging market, where this budget offers the least purchasing power. Following closely, the South East allows for 825 square feet of space or a medium-sized two-bedroom dwelling. Lucian Cook, head of residential research at Savills, emphasizes the profound disparity in purchasing potential across Britain, ranging from compact studio flats in London to spacious four or five-bedroom residences in parts of North East England.

While square footage serves as a critical metric, with a significant portion of Britons unfamiliar with their property’s dimensions, the number of bedrooms remains a traditional indicator of size. Personal preferences, such as a preference for larger kitchens, may influence property selection. For those prioritizing ample space, Easington, County Durham, offers a substantial 2,858 square foot, five-bedroom home, while Rhondda, Wales, and Na h-Eileanan an Iar, Scotland, provide 2,625 and 2,551 square feet, respectively. Conversely, in St Albans, Hertfordshire, £340,837 secures a mere 547 square feet, equivalent to a one-bedroom flat.

The disparity continues in central London, where purchasing power diminishes considerably. In Kensington, the budget accommodates a mere 220 square feet, contrasting with the slightly more spacious 236 square feet in Westminster. Conversely, in Dagenham, the same investment translates to 770 square feet. Three properties currently listed on Rightmove exemplify the diversity within this price range across the UK market.

South of the river: This semi-detached house is located near to three different train stations

South of the river: This semi-detached house is located near to three different train stations

2. Lewisham: One-bed house, £345,000

This one-bedroom property in Lewisham, South London, is on the market for £345,000.

The semi-detached house is set over two floors, and has a private patio.

The property is located near to bus links and amenities, as well as Catford train station.

Edinburgh fringe: This three-bed property is located on the edge of the city, near to the town of Musselburgh

Edinburgh fringe: This three-bed property is located on the edge of the city, near to the town of Musselburgh

3. Edinburgh: Three-bed house, £350,000

This three-bedroom detached house in Edinburgh could be yours for £350,000.

The house, which has a two-car driveway, boasts a large kitchen diner, and is within easy reach of Newcriaghall train station.


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Top 10 Florida Cities Dominate The Business Startup Landscape In The U.S.

Top 10 Florida Cities And Business Startup Landscape In The U.S.

The Voice Of EU | Florida emerges as a hub for entrepreneurial endeavors, with its vibrant business landscape and conducive environment for startups. Renowned for its low corporate tax rates and a high concentration of investors, the Sunshine State beckons aspiring entrepreneurs seeking fertile grounds to launch and grow their businesses.

In a recent report by WalletHub, Florida cities dominate the list of the top 10 best destinations for business startups, showcasing their resilience and economic vitality amidst challenging times.

From Orlando’s thriving market to Miami’s dynamic ecosystem, each city offers unique advantages and opportunities for entrepreneurial success. Let’s delve into the chronologically listed cities that exemplify Florida’s prominence in the business startup arena.

1. Orlando Leads the Way: Orlando emerges as the most attractive market in the U.S. for business startups, with a remarkable surge in small business establishments. WalletHub’s latest report highlights Orlando’s robust ecosystem, fostering the survival and growth of startups, buoyed by a high concentration of investors per capita.

2. Tampa Takes Second Place: Securing the second spot among large cities for business startups, Tampa boasts a favorable business environment attributed to its low corporate tax rates. The city’s ample investor presence further fortifies startups, providing essential resources for navigating the initial years of business operations.

3. Charlotte’s Diverse Industries: Claiming the third position, Charlotte stands out for its diverse industrial landscape and exceptionally low corporate taxes, enticing companies to reinvest capital. This conducive environment propels entrepreneurial endeavors, contributing to sustained economic growth.

4. Jacksonville’s Rising Profile: Jacksonville emerges as a promising destination for startups, bolstered by its favorable business climate. The city’s strategic positioning fosters entrepreneurial ventures, attracting aspiring business owners seeking growth opportunities.

5. Miami’s Entrepreneurial Hub: Miami solidifies its position as a thriving entrepreneurial hub, attracting businesses with its dynamic ecosystem and strategic location. The city’s vibrant startup culture and supportive infrastructure make it an appealing destination for ventures of all sizes.

6. Atlanta’s Economic Momentum: Atlanta’s ascent in the business startup landscape underscores its economic momentum and favorable business conditions. The city’s strategic advantages and conducive policies provide a fertile ground for entrepreneurial ventures to flourish.

7. Fort Worth’s Business-Friendly Environment: Fort Worth emerges as a prime destination for startups, offering a business-friendly environment characterized by low corporate taxes. The city’s supportive ecosystem and strategic initiatives facilitate the growth and success of new ventures.

8. Austin’s Innovation Hub: Austin cements its status as an innovation hub, attracting startups with its vibrant entrepreneurial community and progressive policies. The city’s robust infrastructure and access to capital foster a conducive environment for business growth and innovation.

9. Durham’s Emerging Entrepreneurship Scene: Durham’s burgeoning entrepreneurship scene positions it as a promising destination for startups, fueled by its supportive ecosystem and strategic initiatives. The city’s collaborative culture and access to resources contribute to the success of new ventures.

10. St. Petersburg’s Thriving Business Community: St. Petersburg rounds off the top 10 with its thriving business community and supportive ecosystem for startups. The city’s strategic advantages and favorable business climate make it an attractive destination for entrepreneurial endeavors.

Despite unprecedented challenges posed by the COVID-19 pandemic, the Great Resignation, and high inflation, these top Florida cities remain resilient and well-equipped to overcome obstacles, offering promising opportunities for business owners and entrepreneurs alike.


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European Startup Ecosystems Awash With Gulf Investment – Here Are Some Of The Top Investors

European Startup Ecosystem Getting Flooded With Gulf Investments

The Voice Of EU | In recent years, European entrepreneurs seeking capital infusion have widened their horizons beyond the traditional American investors, increasingly turning their gaze towards the lucrative investment landscape of the Gulf region. With substantial capital reservoirs nestled within sovereign wealth funds and corporate venture capital entities, Gulf nations have emerged as compelling investors for European startups and scaleups.

According to comprehensive data from Dealroom, the influx of investment from Gulf countries into European startups soared to a staggering $3 billion in 2023, marking a remarkable 5x surge from the $627 million recorded in 2018.

This substantial injection of capital, accounting for approximately 5% of the total funding raised in the region, underscores the growing prominence of Gulf investors in European markets.

Particularly noteworthy is the significant support extended to growth-stage companies, with over two-thirds of Gulf investments in 2023 being directed towards funding rounds exceeding $100 million. This influx of capital provides a welcome boost to European companies grappling with the challenge of securing well-capitalized investors locally.

Delving deeper into the landscape, Sifted has identified the most active Gulf investors in European startups over the past two years.

Leading the pack is Aramco Ventures, headquartered in Dhahran, Saudi Arabia. Bolstered by a substantial commitment, Aramco Ventures boasts a $1.5 billion sustainability fund, alongside an additional $4 billion allocated to its venture capital arm, positioning it as a formidable player with a total investment capacity of $7 billion by 2027. With a notable presence in 17 funding rounds, Aramco Ventures has strategically invested in ventures such as Carbon Clean Solutions and ANYbotics, aligning with its focus on businesses that offer strategic value.

Following closely is Mubadala Capital, headquartered in Abu Dhabi, UAE, with an impressive tally of 13 investments in European startups over the past two years. Backed by the sovereign wealth fund Mubadala Investment Company, Mubadala Capital’s diverse investment portfolio spans private equity, venture capital, and alternative solutions. Notable investments include Klarna, TIER, and Juni, reflecting its global investment strategy across various sectors.

Ventura Capital, based in Dubai, UAE, secured its position as a key player with nine investments in European startups. With a presence in Dubai, London, and Tokyo, Ventura Capital boasts an international network of limited partners and a sector-agnostic investment approach, contributing to its noteworthy investments in companies such as Coursera and Spotify.

Qatar Investment Authority, headquartered in Doha, Qatar, has made significant inroads into the European startup ecosystem with six notable investments. As the sovereign wealth fund of Qatar, QIA’s diversified portfolio spans private and public equity, infrastructure, and real estate, with strategic investments in tech startups across healthcare, consumer, and industrial sectors.

MetaVision Dubai, a newcomer to the scene, has swiftly garnered attention with six investments in European startups. Focusing on seed to Series A startups in the metaverse and Web3 space, MetaVision raised an undisclosed fund in 2022, affirming its commitment to emerging technologies and innovative ventures.

Investcorp, headquartered in Manama, Bahrain, has solidified its presence with six investments in European startups. With a focus on mid-sized B2B businesses, Investcorp’s diverse investment strategies encompass private equity, real estate, infrastructure, and credit management, contributing to its notable investments in companies such as Terra Quantum and TruKKer.

Chimera Capital, based in Abu Dhabi, UAE, rounds off the list with four strategic investments in European startups. As part of a prominent business conglomerate, Chimera Capital leverages its global reach and sector-agnostic approach to drive investments in ventures such as CMR Surgical and Neat Burger.

In conclusion, the burgeoning influx of capital from Gulf investors into European startups underscores the region’s growing appeal as a vibrant hub for innovation and entrepreneurship. With key players such as Aramco Ventures, Mubadala Capital, and Ventura Capital leading the charge, European startups are poised to benefit from the strategic investments and partnerships forged with Gulf investors, propelling them towards sustained growth and success in the global market landscape.


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