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A day in the life of a metaverse specialist

Unity’s Antonia Forster discusses her work using AR, VR and everything in between, and why ignoring imposter syndrome is particularly important in the world of emerging technology.

We’ve started hearing a lot about the metaverse and what it means for the future, including how it might affect recruitment and the working world.

But what is it like to actually work within this space? Antonia Forster is an extended reality (XR) technical specialist at video game software development company Unity Technologies, with several years of experience developing XR applications.

Future Human

In her role at Unity, she works across a variety of industries, from automotive to architecture, creating demos and delivering talks using XR, which encapsulates AR, VR and everything in between.

‘I watch a lot more YouTube tutorials than you might expect’
– ANTONIA FORSTER

If there is such a thing, can you describe a typical day in the job?

It’s challenging to describe a typical day because they vary so much!  I work completely remotely with flexible hours. Most of my team are based in the US while I’m in the UK. In order to manage the time difference, I usually start work around 11am and work until 7pm.

Most of my day is spent on developing content, whether that’s using Unity and C# to code a technical demo, creating video content to help onboard new starters with Unity’s tools, or writing a script for a webinar.

Before the pandemic, a role like mine would involve lots of travel and speaking at conferences. But unfortunately, that’s a little more challenging now.

We use a whole range of tools from organisational ones like Asana to manage our projects, to Slack and Google Docs to coordinate with each other, to Unity’s own technical tools to create content.

All of Unity’s XR tools fall under my remit, so I might be creating VR content one day and creating an AR mobile app the next. I also use Unity and C# to create my own projects outside of work. For example, I co-created the world’s first LGBTQ+ virtual reality museum, which has been officially selected for Tribeca Film Festival in June 2022 – during Pride!

What types of project do you work on?

At Unity, my role is to create content that helps people understand our tools and get excited about all the different things it enables them to do. For example, for one project I visited a real construction site and used one of Unity’s tools (VisualLive) to see the virtual model of the building model overlaid on top of the real physical construction.

This makes it very easy to see the difference between the plan and the actual reality, which is very important to avoid clashes and costly mistakes. For another project, I used VR and hand-tracking to demonstrate how someone could showcase a product (say, a car) inside a VR showroom and then interact with it using hand tracking and full-body tracking.

What skills do you use on a daily basis?

The most relevant skill for my role is the ability to break down a larger problem into small steps and then solving each step. That’s really all programming is! That and knowing the right terms to Google to find the solution and enough understanding to implement the solution, or continuing to search if you don’t understand that solution or it is not appropriate for your problem.

Despite my title, I don’t think of myself as highly ‘technical’. I’m an entirely self-taught software developer, and I’m a visual learner, so I watch a lot more YouTube tutorials than you might expect!

Another crucial skill is persistence because VR and AR are emerging and fast-moving technologies that are constantly changing. If I follow a tutorial or try a solution and it doesn’t work, I used to grapple with the feeling that maybe I’m not good enough.

In reality, this technology changes so often that if a tutorial is six months old, it might be out of date. Learning to be resilient and persistent and to ignore my feelings of imposter syndrome was the most important thing I’ve learned on my career journey. Your feelings are not facts, and imposter syndrome is extremely common in this industry.

What are the hardest parts of your working day?

One of the most difficult challenges of my working day is the isolation. I work remotely and many of my team are on a different time zone, so we’re not always able to chat. To overcome that, I prioritise social engagements outside of work.

When I’m extremely busy with my own projects – like the LGBTQ+ VR museum – I go to co-working spaces so that I can at least be around other people during working hours.

I also struggle with time blindness. I have ADHD and working remotely means that it’s easy to get absorbed in a task and forget to take breaks. I set alarms to snap myself out of my ‘trance’ at certain times, like lunchtime. I have to admit though, it doesn’t always work!

Do you have any productivity tips that help you through the day?

My main tip for productivity is to find what works for you, not what works for other people, or what others think should work for you.

For example, I am a night owl. So, starting my day a little later and working into the night, works well for me. It also means I can sync with my team in the US. I don’t find time to play video games, piano or meet up with my friends in the evening, so instead I arrange those things for the morning, which helps me persuade myself to get out of bed!

In the same way, when I was learning to code, people gave me advice like: ‘Break things and fix it, to see how it works’. But that produced a lot of anxiety for me and didn’t work well.

Instead, I learned with my own methods like writing songs, drawing cartoons and even physically printing and gluing code snippets into a notebook and writing the English translation underneath. Code after all, is a language, so I treated it the same way. Find what works for you, even if it’s not conventional!

How has this role changed as this sector has grown and evolved?

I began this role in 2020 and typically – before the pandemic – my job would have been described as a ‘technical evangelism’, which involves a lot of public speaking and travel to conferences.

Of course, that wasn’t really possible, so my role has evolved into creating content of different types – webinars online, videos, onboarding tutorials and technical demos for marketing and sales enablement.

While I really enjoy public speaking, the lack of travel has given me time to get deeply familiar with Unity’s XR tooling and sharpen my technical expertise. This technology is always changing so it’s really important to constantly learn and grow. Luckily, I have an insatiable curiosity and appetite for knowledge. I think all engineers do!

What do you enjoy most about the job?

I have two favourite things about this job. First, the autonomy. Since I have a deep understanding of the tools and our users/audience, I’m trusted to design and propose my own solutions that best meet the user needs.

Secondly, the technology itself. Being able to create VR or AR content is like sorcery! I can conjure anything from nothing. I can create entire worlds that I can step into based only on my imagination. And so can anybody that learns this skill – and it’s easier than you think! That has never stopped being magical and exciting to me, and I don’t think it ever will.

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Culture

Top 10 Florida Cities Dominate The Business Startup Landscape In The U.S.

Top 10 Florida Cities And Business Startup Landscape In The U.S.

The Voice Of EU | Florida emerges as a hub for entrepreneurial endeavors, with its vibrant business landscape and conducive environment for startups. Renowned for its low corporate tax rates and a high concentration of investors, the Sunshine State beckons aspiring entrepreneurs seeking fertile grounds to launch and grow their businesses.

In a recent report by WalletHub, Florida cities dominate the list of the top 10 best destinations for business startups, showcasing their resilience and economic vitality amidst challenging times.

From Orlando’s thriving market to Miami’s dynamic ecosystem, each city offers unique advantages and opportunities for entrepreneurial success. Let’s delve into the chronologically listed cities that exemplify Florida’s prominence in the business startup arena.

1. Orlando Leads the Way: Orlando emerges as the most attractive market in the U.S. for business startups, with a remarkable surge in small business establishments. WalletHub’s latest report highlights Orlando’s robust ecosystem, fostering the survival and growth of startups, buoyed by a high concentration of investors per capita.

2. Tampa Takes Second Place: Securing the second spot among large cities for business startups, Tampa boasts a favorable business environment attributed to its low corporate tax rates. The city’s ample investor presence further fortifies startups, providing essential resources for navigating the initial years of business operations.

3. Charlotte’s Diverse Industries: Claiming the third position, Charlotte stands out for its diverse industrial landscape and exceptionally low corporate taxes, enticing companies to reinvest capital. This conducive environment propels entrepreneurial endeavors, contributing to sustained economic growth.

4. Jacksonville’s Rising Profile: Jacksonville emerges as a promising destination for startups, bolstered by its favorable business climate. The city’s strategic positioning fosters entrepreneurial ventures, attracting aspiring business owners seeking growth opportunities.

5. Miami’s Entrepreneurial Hub: Miami solidifies its position as a thriving entrepreneurial hub, attracting businesses with its dynamic ecosystem and strategic location. The city’s vibrant startup culture and supportive infrastructure make it an appealing destination for ventures of all sizes.

6. Atlanta’s Economic Momentum: Atlanta’s ascent in the business startup landscape underscores its economic momentum and favorable business conditions. The city’s strategic advantages and conducive policies provide a fertile ground for entrepreneurial ventures to flourish.

7. Fort Worth’s Business-Friendly Environment: Fort Worth emerges as a prime destination for startups, offering a business-friendly environment characterized by low corporate taxes. The city’s supportive ecosystem and strategic initiatives facilitate the growth and success of new ventures.

8. Austin’s Innovation Hub: Austin cements its status as an innovation hub, attracting startups with its vibrant entrepreneurial community and progressive policies. The city’s robust infrastructure and access to capital foster a conducive environment for business growth and innovation.

9. Durham’s Emerging Entrepreneurship Scene: Durham’s burgeoning entrepreneurship scene positions it as a promising destination for startups, fueled by its supportive ecosystem and strategic initiatives. The city’s collaborative culture and access to resources contribute to the success of new ventures.

10. St. Petersburg’s Thriving Business Community: St. Petersburg rounds off the top 10 with its thriving business community and supportive ecosystem for startups. The city’s strategic advantages and favorable business climate make it an attractive destination for entrepreneurial endeavors.

Despite unprecedented challenges posed by the COVID-19 pandemic, the Great Resignation, and high inflation, these top Florida cities remain resilient and well-equipped to overcome obstacles, offering promising opportunities for business owners and entrepreneurs alike.


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European Startup Ecosystems Awash With Gulf Investment – Here Are Some Of The Top Investors

European Startup Ecosystem Getting Flooded With Gulf Investments

The Voice Of EU | In recent years, European entrepreneurs seeking capital infusion have widened their horizons beyond the traditional American investors, increasingly turning their gaze towards the lucrative investment landscape of the Gulf region. With substantial capital reservoirs nestled within sovereign wealth funds and corporate venture capital entities, Gulf nations have emerged as compelling investors for European startups and scaleups.

According to comprehensive data from Dealroom, the influx of investment from Gulf countries into European startups soared to a staggering $3 billion in 2023, marking a remarkable 5x surge from the $627 million recorded in 2018.

This substantial injection of capital, accounting for approximately 5% of the total funding raised in the region, underscores the growing prominence of Gulf investors in European markets.

Particularly noteworthy is the significant support extended to growth-stage companies, with over two-thirds of Gulf investments in 2023 being directed towards funding rounds exceeding $100 million. This influx of capital provides a welcome boost to European companies grappling with the challenge of securing well-capitalized investors locally.

Delving deeper into the landscape, Sifted has identified the most active Gulf investors in European startups over the past two years.

Leading the pack is Aramco Ventures, headquartered in Dhahran, Saudi Arabia. Bolstered by a substantial commitment, Aramco Ventures boasts a $1.5 billion sustainability fund, alongside an additional $4 billion allocated to its venture capital arm, positioning it as a formidable player with a total investment capacity of $7 billion by 2027. With a notable presence in 17 funding rounds, Aramco Ventures has strategically invested in ventures such as Carbon Clean Solutions and ANYbotics, aligning with its focus on businesses that offer strategic value.

Following closely is Mubadala Capital, headquartered in Abu Dhabi, UAE, with an impressive tally of 13 investments in European startups over the past two years. Backed by the sovereign wealth fund Mubadala Investment Company, Mubadala Capital’s diverse investment portfolio spans private equity, venture capital, and alternative solutions. Notable investments include Klarna, TIER, and Juni, reflecting its global investment strategy across various sectors.

Ventura Capital, based in Dubai, UAE, secured its position as a key player with nine investments in European startups. With a presence in Dubai, London, and Tokyo, Ventura Capital boasts an international network of limited partners and a sector-agnostic investment approach, contributing to its noteworthy investments in companies such as Coursera and Spotify.

Qatar Investment Authority, headquartered in Doha, Qatar, has made significant inroads into the European startup ecosystem with six notable investments. As the sovereign wealth fund of Qatar, QIA’s diversified portfolio spans private and public equity, infrastructure, and real estate, with strategic investments in tech startups across healthcare, consumer, and industrial sectors.

MetaVision Dubai, a newcomer to the scene, has swiftly garnered attention with six investments in European startups. Focusing on seed to Series A startups in the metaverse and Web3 space, MetaVision raised an undisclosed fund in 2022, affirming its commitment to emerging technologies and innovative ventures.

Investcorp, headquartered in Manama, Bahrain, has solidified its presence with six investments in European startups. With a focus on mid-sized B2B businesses, Investcorp’s diverse investment strategies encompass private equity, real estate, infrastructure, and credit management, contributing to its notable investments in companies such as Terra Quantum and TruKKer.

Chimera Capital, based in Abu Dhabi, UAE, rounds off the list with four strategic investments in European startups. As part of a prominent business conglomerate, Chimera Capital leverages its global reach and sector-agnostic approach to drive investments in ventures such as CMR Surgical and Neat Burger.

In conclusion, the burgeoning influx of capital from Gulf investors into European startups underscores the region’s growing appeal as a vibrant hub for innovation and entrepreneurship. With key players such as Aramco Ventures, Mubadala Capital, and Ventura Capital leading the charge, European startups are poised to benefit from the strategic investments and partnerships forged with Gulf investors, propelling them towards sustained growth and success in the global market landscape.


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China Reveals Lunar Mission: Sending ‘Taikonauts’ To The Moon From 2030 Onwards

China Reveals Lunar Mission

The Voice Of EU | In a bold stride towards lunar exploration, the Chinese Space Agency has unveiled its ambitious plans for a moon landing set to unfold in the 2030s. While exact timelines remain uncertain, this endeavor signals a potential resurgence of the historic space race reminiscent of the 1960s rivalry between the United States and the USSR.

China’s recent strides in lunar exploration include the deployment of three devices on the moon’s surface, coupled with the successful launch of the Queqiao-2 satellite. This satellite serves as a crucial communication link, bolstering connectivity between Earth and forthcoming missions to the moon’s far side and south pole.

Unlike the secretive approach of the Soviet Union in the past, China’s strategy leans towards transparency, albeit with a hint of mystery surrounding the finer details. Recent revelations showcase the naming and models of lunar spacecraft, steeped in cultural significance. The Mengzhou, translating to “dream ship,” will ferry three astronauts to and from the moon, while the Lanyue, meaning “embrace the moon,” will descend to the lunar surface.

Drawing inspiration from both Russian and American precedents, China’s lunar endeavor presents a novel approach. Unlike its predecessors, China will employ separate launches for the manned module and lunar lander due to the absence of colossal space shuttles. This modular approach bears semblance to SpaceX’s Falcon Heavy, reflecting a contemporary adaptation of past achievements.

Upon reaching lunar orbit, astronauts, known as “taikonauts” in Chinese, will rendezvous with the lunar lander, reminiscent of the Apollo program’s maneuvers. However, distinct engineering choices mark China’s departure from traditional lunar landing methods.

The Chinese lunar lander, while reminiscent of the Apollo Lunar Module, introduces novel features such as a single set of engines and potential reusability and advance technology. Unlike past missions where lunar modules were discarded, China’s design hints at the possibility of refueling and reuse, opening avenues for sustained lunar exploration.

China Reveals Lunar Mission: Sending 'Taikonauts' To The Moon From 2030 Onwards
A re-creation of the two Chinese spacecraft that will put ‘taikonauts’ on the moon.CSM

Despite these advancements, experts have flagged potential weaknesses, particularly regarding engine protection during landing. Nevertheless, China’s lunar aspirations remain steadfast, with plans for extensive testing and site selection underway.

Beyond planting flags and collecting rocks, China envisions establishing a permanent lunar base, the International Lunar Research Station (ILRS), ushering in a new era of international collaboration in space exploration.

While the Artemis agreements spearheaded by NASA have garnered global support, China’s lunar ambitions stand as a formidable contender in shaping the future of space exploration. In conclusion, China’s unveiling of its lunar ambitions not only marks a significant milestone in space exploration but also sets the stage for a new chapter in the ongoing saga of humanity’s quest for the cosmos. As nations vie for supremacy in space, collaboration and innovation emerge as the cornerstones of future lunar endeavors.


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